MarTech » Marketing management » Marketing Day: Pinterest video ads, a CMO interview & Google’s Matched Content ads

Marketing Day: Pinterest video ads, a CMO interview & Google’s Matched Content ads

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Amy Gesenhues on March 18, 2016 at 4:00 pm | Reading time: 6 minutes

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

Twitter’s algorithmic timeline now fully rolled out, few opt-outs reported
Mar 18, 2016 by Matt McGee
As the rollout of the “new improved” timeline reaches all Twitter users, the company says fewer than 10 percent of users have opted out.
Report: Video ads are coming to Pinterest
Mar 18, 2016 by Tamar Weinberg
Pinterest is testing video ads to a small subset of users.
[VIDEO] Marketing Land Live #5: Google’s new analytics suite, Instagram goes algorithmic & more
Mar 18, 2016 by Matt McGee
If you missed our fifth episode, watch the video replay below featuring Ginny Marvin, Barry Levine, Barry Schwartz, Greg Sterling and yours truly.
Google ch-ch-ch-changes. How they’re affecting publishers and SEOs
Mar 18, 2016 by Kristine Schachinger
Is Google’s relationship with publishers and SEOs deteriorating? Columnist Kristine Schachinger discusses the state of this long-standing love-hate relationship and shares her thoughts on what this might mean for all concerned.
Why real-time search algorithm updates may be bad news
Mar 18, 2016 by Patrick Stox
With real-time algorithm updates becoming the norm in place of manual releases, what issues might arise? Columnist Patrick Stox examines some potential effects of faster algorithm updates.
The inbox laboratory: How email can thrive on empirical experimentation
Mar 18, 2016 by Steve Dille
Columnist Steve Dille explains how personal data is being mined in adventurous new ways — and how email marketers can seize the advantage this practice offers.
A CMO’s View: How IDG rebranded 100+ media properties
Mar 18, 2016 by Amy Gesenhues
As IDG’s first CMO, Josh London led the rebranding efforts for the company’s multiple websites, annual events and publications.
How do you retain clients? Retain your staff.
Mar 18, 2016 by Adam Weiss
Client retention starts with good staff retention. Columnist Adam Weiss discusses the ways leaders can motivate their team and keep their employees on board.
CMOs flex IT purchasing muscle, but is that a good thing?
Mar 18, 2016 by Michael Shearer
As IT spending power increasingly shifts to CMOs, columnist Michael Shearer explains why marketing and IT need to come together to select the right tools and services to stay competitive.
Google starts testing ads in Matched Content recommendation units
Mar 18, 2016 by Ginny Marvin
AdSense publishers can opt in to show ads promoting content from other websites.
App install spend up 150 percent, yet costs down, push-enabled users 2X more engaged [reports]
Mar 17, 2016 by Greg Sterling
Three-fourths of app users will be gone by the third month, says data from Localytics.