Marketing Day: Pinterest Touts Male User Numbers, Twitter Rolls Out Bing Translation & More

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Pinterest Continues Its Manhunt, Touts Growth Among U.S. Males
  The number of U.S. men on the social bookmarking network increased 73% in 2014, Pinterest says. The company is working to adjust the site’s gender imbalance.
• Zombies Dead Ahead! (It’s Cool, Though — You WANT These Zombies.)
  Contributor Peter Shankman argues how stellar customer service, helped along by social media, can help you build an undead army of loyalists.
• Will Super Bowl Advertisers Score On NBC’s Free Live Stream?
  NBC will show the digital audience a separate ad load on its live stream. TV advertisers could play it safe or break out with custom-tailored commercials just for online viewers.
• 5 Tips For A Successful Conversion Rate Optimization Program
  If your CRO efforts are underperforming, chances are it’s as much a matter of internal politics as external competition. Columnist Tim Ash provides tips for dealing with the former.
• Google Trusted Stores Drops Shipping & Order Cancellation Feed Requirements
  Changes lower the barrier for more sites to join Google’s merchant certification program.
• Pinterest Search Now Knows If You’re Male Or Female
  Pinterest’s efforts to attract more men to its social bookmarking got a thorough airing in the Wall Street Journal today. It’s definitely worth a read, but to summarize briefly the company is still struggling with the perception that it’s a mostly female zone. With comScore estimating that women made up 71% of Pinterest’s 72.5 million […]
• Twitter Officially Rolls Out Bing Translation
  Tweets in users’ non-native languages will automatically trigger translations. After being reintroduced on TweetDeck earlier this month, the feature has been added to iOS, Android and Twitter.com. Windows Phone users have had it since 2013.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• PLAs Drove 56 Percent Of Non-Brand Google AdWords Clicks In Q4 [RKG]
• Pinterest Search Is Now Customized By Gender
• Automatic AdWords Currency Conversion Now Enabled In Google Analytics
• News Aggregator SmartNews Shows Rapid Growth, Adds Local Channels
• How To Dissect Your Organic Traffic By Intent & Funnel It Into Sales
• 2 Tales Of Clarity Using Google Analytics’ Multi-Channel Funnel Reporting
• Search In Pics: Google Glass Mug, Google Pool Table & Gmail Paper
• Travel Search Consolidation: Expedia Buys Rival Travelocity For $280M

Online Marketing News From Around The Web:

Affiliate Marketing

• How to Turn $5,000 in to an Affiliate Business, finchsells.com

Analytics

• Data Matters – Sifting through the Data Swamp, thedma.org
• Make The Most Of Site Analytics With These Tools, www.searchenginepeople.com
• Microsoft Acquires Revolution Analytics To Bolster Its Analytics Services, techcrunch.com

Blogs & Blogging

• 5 Simple But Important Things To Make Your Blog Successful, www.iblogzone.com
• Do Podcasters have to Blog?, fizzle.co
• What The Top 10 Bloggers Do Differently From You To Succeed?, heidicohen.com

Content Marketing

• How to Manage Your Freelance Content Providers, contentmarketinginstitute.com
• Is Content Marketing The Only Marketing Left?, relevance.com
• Is This What Your Content Marketing Brainstorm Looks Like?, contently.com
• Know What Your Audience Wants Before Investing in Content Creation and Marketing, moz.com
• Putting Strategy to Work: Comprehensive Content Marketing Checklist, blog.zogdigital.com
• Repurpose Forum Content to Increase Traffic on Your Community, www.yourforumblog.com
• What Louis CK Can Teach You About the Crazy Power of Contextual Marketing, blog.movableink.com

Conversion Optimization

• 7 Conversion Optimization Stats to Guide Your 2015 Strategy, blog.crazyegg.com
• How Not to Commit This Awful Landing Page Error, blog.kissmetrics.com
• The Definitive Guide To Conversion Optimization, www.quicksprout.com

Ecommerce

• 14 Questions Before You Launch an Ecommerce Site, www.practicalecommerce.com
• Alibabaa’s Jack Ma says we should learn from “Forrest Gump”, qz.com
• Amazon Prime goes on sale Saturday, www.internetretailer.com
• PayPal’s impending spin-off adds uncertainty to mobile payments, www.mobilecommercedaily.com

Email Marketing

• Email Marketing Explained By My 5-Year-Old, blogs.constantcontact.com
• How To Increase Your Sites Optin Rate By 469% -In Less Than 24 Hours, www.matthewwoodward.co.uk
• Which Tactics are Most Effective for Email List Growth?, www.dexmedia.com

General Internet Marketing

• 4 Marketing Tasks You Should Already Be Automating, www.impactbnd.com
• Digital Marketing Strategies Start With 81 Agency Questions, www.aimclearblog.com
• Mobile, Twitter, Facebook and Google all Face the Future with Big Changes, www.internetmarketingninjas.com

Mobile/Local Marketing

• 5 trends in mobile business apps in 2015, www.mobilecommercedaily.com
• Marketing Wearables and Connected Devices to Consumers, thedma.org
• Mobile App ‘Power Users’ Increase While ‘Loyal Users’ Dwindle, www.marketingprofs.com
• Mobile Apps and Sites May Actually Work Together, www.emarketer.com
• Mobile lessons learned from 2014 holiday shopping season, www.mobilecommercedaily.com
• Mobile-First Isn’t Enough – It’s Time for A Mobile-Only Digital Strategy, adage.com
• Report: Digital Now Represents 40% of Local Advertising Market, streetfightmag.com
• So, consumers think they use the mobile web as much as apps, but don’t?, www.internetretailer.com
• What We Didn’t See From Wearables At CES, techcrunch.com

Social Media

• Twitter really doesn’t want its top users to share Instagram links anymore, Mashable
• 4 Differences and Similarities between Brands and the Average Instagram User, simplymeasured.com
• 5 tips on creative Twitter cover photos from 10 brands, blog.hootsuite.com
• 50k Views and 2k Shares From One LinkedIn Pulse Article?, www.kayakonlinemarketing.com
• 8 Compelling Ways To Tell 140 Character Stories On Twitter, www.jeffbullas.com
• Advanced Facebook Ad Techniques: What Marketers Need to Know, www.socialmediaexaminer.com
• An Emergency Response Social Media Checklist, blog.hootsuite.com
• Ello Pretends It’s Not Over With Video And Music Launch, techcrunch.com
• Facebook’s Algorithm: How Businesses Can Cope With Changes, www.adweek.com
• Five Ways to Counteract Facebook’s News Feed Post Crackdown, www.marketingprofs.com
• How Agencies Should Report to Clients About Social Performance, www.socialbakers.com
• How Better Homes and Gardens Builds Facebook Clicks and Engagement, simplymeasured.com
• How To Post Your Instagram Pictures Directly to Twitter, www.callowaygreen.com
• LinkedIn Tricks for Social Media Professionals, www.convinceandconvert.com
• Seven creative ways you can use branded content on Instagram, econsultancy.com
• Social Media: It’s Role in Today’s Business World, growmap.com
• Twitter really needs to have its Facebook moment, qz.com
• Using Twitter to Find Sales Leads, www.domaininvesting.com
• What Social Media Can and Can’t Do, fearlesscompetitor.com
• WhatsApp Is Now Available on a Web Browser, blogs.wsj.com
• Why your Social Media Account is not Getting the Right Attention, blog.ahrefs.com

Video

• Can a Branded Video Truly Go Viral Without a Paid Distribution Strategy?, www.reelseo.com
• The Role of Logic and Emotion in Video Marketing, www.reelseo.com
• Vimeo Pacts with Web Publishers to Sell VOD Titles on Their Sites, variety.com
• Visible Measures Launches New Site To Show The “True Reach” Of A Video Campaign, techcrunch.com
• Winning the Big Game With YouTube, www.thinkwithgoogle.com
• YouTube Tests Rounded Channel Icons, googlesystem.blogspot.com
• YouTube’s latest communication tool: “The Creator Show”, digiday.com