Marketing Day: Pinterest business profile pages, Facebook’s ‘Loyalty Prediction’ tool & fake videos

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Pinterest redesigns business profile pages with monthly viewer counts
  Apr 17, 2018 by Amy Gesenhues
  The monthly viewer count number will show businesses the number of people who have viewed their pins during the last 30 days.
• Facebook’s secret ‘Loyalty Prediction’ ad tool anticipates future user behavior & purchases
  Apr 17, 2018 by Amy Gesenhues
  Powered by artificial intelligence, the Facebook ad service lets advertisers target users based on predicted behavior.
• How the C-suite benefits from a strategic marketing operations function
  Apr 17, 2018 by Debbie Qaqish
  Need ammunition to win budget and staffing for a strategic marketing operations team? Contributor Debbie Qaqish offers a long list of benefits.
• Content nurturing for ABM: Moving from theory to practice
  Apr 17, 2018 by Sonjoy Ganguly
  It’s easy to talk about using content to move prospects through the purchase funnel. Contributor Sonjoy Ganguly explains how to turn talk into action.
• Three brands still killing it on Facebook
  Apr 17, 2018 by Mark Traphagen
  Lest you forget why we’re all on Facebook in the first place, contributor Mark Traphagen offers inspiring examples of brands harnessing the organic power of the social network.
• Best practices for optimizing media rich web page speed
  Apr 17, 2018 by Digital Marketing Depot
  Consumer media consumption is rapidly shifting from text to visual images. Website content that includes compelling images averages nearly twice as many views as text, and four times as many customers would rather watch a video about a product than read about it.
• Here are some more misconceptions about GDPR
  Apr 17, 2018 by Barry Levine
  There’s certainly no shortage of them for the upcoming General Data Protection Regulation.
• More companies announce GDPR compliance efforts as the deadline for enforcement looms
  Apr 17, 2018 by Robin Kurzer
  Google Analytics, MailChimp and Squarespace are the latest large enterprises to announce GDPR updates and tools.
• Fake videos could threaten what is left of reality
  Apr 17, 2018 by Barry Levine
  New, cheap tools to create realistic-looking fake videos are already here, and brand reputation, news reporting and political campaigns may never be the same.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

• Adobe gets more serious about voice interaction with purchase of Sayspring
  Apr 17, 2018 by Barry Levine
  The one-year-old startup offers a tool that non-technical users can use to create voice-based applications.

Online Marketing News From Around The Web:

• 5 Steps to Find Your Brand Voice, Content Marketing Institute
• An Update on Our 2018 Priorities, YouTube Creator Blog
• Apple Is Planning to Launch a News Subscription Service, Bloomberg
• Far more than 87m Facebook users had data compromised, MPs told, The Guardian
• More than 80% of US Digital Display Ads Will Be Bought Programmatically in 2018, eMarketer
• Native Advertising for Ecommerce: Content Discovery for Scaling Sales, Shopify
• Should you Focus on Instagram Marketing for your eCommerce Business?, The Blog Herald
• The psychological impact of an $11 Facebook subscription, TechCrunch
• Twitter Ads Privacy Loophole! Target INDIVIDUALS – No Emails Required, Aimclear Blog