Marketing Day: Periscope’s 1-year anniversary, predictive analytics & an AdWords redesign

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Think cross-channel to build stronger marketing
  Mar 28, 2016 by Digital Marketing Depot
  Inbound. Search. Social. Email. Web. Mobile. Events. A consistent, dependable multi-source experience can help you create ideal customers who spend 2x as much as regular ones. Download the new Modern Marketing Essentials Guide to Cross-Channel Marketing from Oracle and start creating the most cohesive, valuable, frictionless customer experience possible.
• Periscope hits 200 million live video broadcasts on its 1-year anniversary
  Mar 28, 2016 by Amy Gesenhues
  Since Periscope’s launch last March, more than 110 years of live video has been watched via Twitter’s live streaming video app.
• [VIDEO] Marketing Land Live #6: Twitter’s 10th anniversary, #MarTech conference recap & more
  Mar 28, 2016 by Matt McGee
  If you missed our latest episode this past Friday, watch the video replay below featuring Ginny Marvin, Barry Levine, Tim Peterson and yours truly.
• 3 practical local link-building ideas that will cure your Penguinitis
  Mar 28, 2016 by Will Scott
  Penguin caused many in the local SEO world to become wary of link building, but there are still plenty of white-hat methods to garner links to local businesses. Columnist Will Scott explores three such tactics.
• Leveraging social media for local SEO
  Mar 28, 2016 by Lydia Jorden
  Exploring new opportunities to integrate social media into your local brand’s SEO strategy? Columnist Lydia Jorden reviews how to elevate your local search presence using Snapchat and Quora.
• What marketers can learn from this year’s Presidential candidates
  Mar 28, 2016 by Timothy Carter
  Politics and marketing have a lot in common. Contributor Timothy Carter explores the similarities between the two and shows what insights we marketers can glean from the political realm.
• The death of the home page has been greatly exaggerated
  Mar 28, 2016 by Barry Levine
  Personalization provider Cxense says its data shows that home page visitors may be fewer than social- or search-driven ones, but they’re more valuable.
• What can predictive analytics REALLY do? Three case studies in seeing the future
  Mar 28, 2016 by David Booth
  Can you use data to predict the future? Columnist David Booth shows how predictive analytics can be used to take your marketing initiatives to another level.
• London buses test out the first consumer experience of the Physical Web
  Mar 28, 2016 by Barry Levine
  The MyStop project transmits a URL to all nearby bus passengers with a supporting browser, leading to a browser-based web app containing the latest bus route info.
• Why SXSWi is chicken soup for the marketer’s soul
  Mar 28, 2016 by Sheldon Monteiro
  Marketing isn’t all about spreadsheets or copywriting or data analysis. Contributor Sheldon Monteiro describes 3 key takeaways from SXSW Interactive and argues that world-changing big-picture ideas should be a regular part of every marketer’s diet.
• Google kicks off a redesign of AdWords
  Mar 28, 2016 by Ginny Marvin
  Google offered an initial look at the complete design overhaul AdWords will undergo over the next year.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• 6 simple steps to connect with mobile customers
• Google Maps for iOS now integrates with Apple’s Spotlight Search
• 10 tips for avoiding shady SEO providers
• “Search disruption is coming!” and 9 other expert insights From LSA16
• Google is completely redesigning AdWords: Offers first peek

Online Marketing News From Around The Web:

Analytics

• 10 Simple and Reliable Digital Marketing Metrics, www.convinceandconvert.com
• How to Measure Engagement the Right Way, contentmarketinginstitute.com
• Most SMBs Measure Social Media Success by Amount of Views, www.emarketer.com

Blogs & Blogging

• Algorithm-pocalyse: Bloggers beg users to “turn on post notifications” on Instagram, digiday.com
• Crowdfunding and Blogging: The Perfect Marriage, www.blogherald.com
• How One Blogger More than Doubled Her Comments, Traffic, Shares and Subscribers With a Simple Tweak, www.problogger.net
• How to Choose the Best Font for Your Blog, www.blogherald.com
• Tumblr brings back Replies, revamps Notes to encourage more conversations on its service, techcrunch.com

Business Issues

• A Look Ahead: Yahoo’s 2016 NewFront, yahoo.tumblr.com
• Microsoft meets with private equity over Yahoo deal, Reuters
• Searching For Google CEO Sundar Pichai, The Most Powerful Tech Giant You’ve Never Heard Of, www.buzzfeed.com

Content Marketing

• 14 Little Things to Make Your Content Better, www.portent.com
• 15 Unexpected Ways to Use Content to Drive Results, www.searchenginejournal.com
• 5 Content Marketing Ideas for April 2016, www.practicalecommerce.com
• 96 Concepts that Will Make You a Smarter Content Marketer, www.copyblogger.com
• Advanced Metrics for Content Marketing Experts, www.ducttapemarketing.com
• Boost Your Content Marketing Using This Framework, www.searchenginejournal.com
• How Marketers Generate Content Ideas, www.marketingprofs.com
• How to Make the Leap from Product Marketing to Content Marketing, contentmarketinginstitute.com
• Knowing How Much To Give Away Through Content Marketing, www.compukol.com
• Why Newsrooms Are Jealous of Brands, and What That Means for Content Marketing, contently.com

Copywriting, Design & Usability

• 10 Simple Ways to Make Your WordPress Site Faster, sugarrae.com
• 10 Reasons Why People Don’t Trust Your Website, www.ducttapemarketing.com
• Diverse And Engaging Instances Of Interactive Infographic Design, www.smashingmagazine.com
• Successful B2B Marketers Know Customer Experience Is a Three-Legged Stool, www.marketingprofs.com

Display & Contextual Advertising

• An Insight into Display Advertising for B2B Marketers, www.martechadvisor.com

Ecommerce

• 5 Trends Worth Watching in B2B Ecommerce, www.martechadvisor.com
• A Competitor Worthy of Amazon?, www.cmswire.com
• Report: Mobile now dominates Chinese ecommerce, www.retaildive.com
• Two-Thirds of UK Ecommerce Traffic Is Mobile, www.emarketer.com
• What it takes to be the leader of the ecommerce pack, www.internetretailer.com
• What Lead Gen Conversion Is Right For You? The Pros And Cons, www.clixmarketing.com

Email Marketing

• 10 Ways Automated Email Can Wow Your Customers, www.marketingprofs.com
• 20 Predictions for the Next 5 Years that Every Email Marketer Should Hear, sherpablog.marketingsherpa.com
• Design Your Email in 15 Minutes or Less, blogs.constantcontact.com

General Internet Marketing

• 10 Ways to Update Your Online Marketing Efforts, smallbiztrends.com
• 3 Ways to Improve Strategic Thinking for Performance Marketing, www.tune.com
• 7 Facts to Know Before Employing Website Push Notifications, vwo.com
• Influencer Marketing 101 – Smart Influencer Pitching Tactics (Part 2), www.searchenginepeople.com
• Influencer Marketing and the B2B Customer Journey, www.toprankblog.com
• Niche Ad Networks Offer Differentiated, Curated Audiences, MediaPost
• The Power of Gamification as a Marketing Strategy, www.martechadvisor.com

Internet Marketing Industry

• myThings launches Mobile Analytics Partners Program, www.mythings.com

MarTech

• Who is a marketing technologist, really? 2016 Edition, chiefmartec.com

Mobile/Local Marketing

• 9 Killer Location Features For Retailer Mobile Apps, streetfightmag.com
• Best Plugins for WordPress Mobile Site Optimization, www.wpexplorer.com
• Marketing campaigns for a device-centered future, www.mobilecommercedaily.com
• Mobile Minute 2: Why mobile ad blocking’s fast growth matters less than you might think, www.tune.com
• Mobile Wallets: Payment of the Future or Unless Gimmick?, company-enterprise.myshopify.com
• Report: High-Value Users Generate 85% of App Revenue, www.adweek.com

Reputation Management

• 5 Unusual Personal Branding Tips, www.inc.com

Social Media

• Snapchat users now spend 25 to 30 minutes every day on the app, Business Insider
• 18 Tweetable Traffic Building Tips to Start Using Today!, www.internetmarketingninjas.com
• 3 Unconventional Facebook Advertising Strategies That Work, www.wordstream.com
• Facebook apologizes for sending Lahore explosion Safety Checks to users in other areas, TechCrunch
• Facebook Messenger Prepares In-Store Purchase Service, www.theinformation.com
• How to Create a Basic Twitter Marketing Guide for Your Team, www.adweek.com
• How to Use New Facebook Reactions for Emotional Content Ideas, smallbiztrends.com
• How to Use Promoted Pins on Pinterest, www.socialmediaexaminer.com
• Instagram rolls out a Discover People page on the Web for all users, venturebeat.com
• LinkedIn will let Connectifier live on, but changes are coming to the recruiting service, venturebeat.com
• Twitter just gave T-Mobileâ��s CEO an honor only previously gifted to the Pope, qz.com
• What Happened to Facebook’s 20% Text Grid Tool?, www.searchinfluence.com
• Where LinkedIn went wrong — and how it can save itself, venturebeat.com

Video

• Facebook Live Product Manager Vadim Lavrusik Leaves Company, www.adweek.com
• Facebook Video Marketing Success: Tips for Promotion and Sharing, www.marketingprofs.com
• Google Trying to Make YouTube Live Streaming Easier, www.martechadvisor.com
• How to Keep on Top of Video Marketing News, and Insights, www.reelseo.com
• Live Streaming Platforms From YouTube and Facebook, smallbiztrends.com
• Oculus Rift Review: VR’s Rising Star Isn’t Ready for the Mainstream, www.wsj.com
• Twitter’s Periscope broadcasts 200 million streams in its first year, venturebeat.com