Marketing Day: Our Online Retail Sales Report, Facebook Gives Users More Control & Amazon’s Echo

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: This Amazing ‘Double-Sided’ Video Tells The Story Of Two Honda Civics Honda and W+K deliver viewers to an alternative universe to show a different side of the new Civic. Product Page Traffic […]

on November 7, 2014 at 4:10 pm | Reading time: 8 minutes
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Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • This Amazing ‘Double-Sided’ Video Tells The Story Of Two Honda Civics
    Honda and W+K deliver viewers to an alternative universe to show a different side of the new Civic.
  • Product Page Traffic & Conversions Rising As Holiday Shopping Commences
    Exclusive data on how the 2014 online holiday shopping season is shaping up thus far.
  • Introducing Marketing Land’s Online Retail Sales Report
    A new weekly feature providing data on shopping behavior across the web will run through the end of the year.
  • New Windows Phone “Ad Mediator” Lets Developers Stack Ad Networks
    Today Microsoft released Windows Ad Mediator, an extension to help Windows Phone app developers fill more ad inventory. The extension allows developers to “plug and play” third-party ad networks into their apps to help ensure ad inventory doesn’t go unfulfilled. Developers can choose the ad networks they want to use and manage the in-app ad […]
  • Facebook Makes It Easier To Unfollow People & Pages In News Feed
    As promised by CEO Mark Zuckerberg during the townhall Q&A yesterday, Facebook is giving users more control over what they see on the social network. The new News Feed controls will make it easier for people to unfollow people and pages and give clearer messaging to people who choose to hide a post. Now users […]
  • Collect Customer Reviews Right From The Gmail Inbox
    Did you know you can ask customers to submit a review right from their Gmail inboxes? If you’re a Gmail user you’ve probably seen the RSVP dropdown that lets you quickly respond to a calendar invite from your inbox, but that’s just one of the Actions available in Gmail (and now Inbox). Make It Easy […]
  • Mark Zuckerberg Promises To Give Facebook Users More News Feed Controls
    [Update: Moments after we posted this story, Facebook announced that it’s giving users more News Feed controls. Here’s the post about the changes on an official Facebook blog. Here’s our post about the update: Facebook Makes It Easier To Unfollow People & Pages In News Feed.] Facebook CEO Mark Zuckerberg said he hears “loud and […]
  • Amazon’s Echo Joins The Virtual Assistant Race
    As mobile devices and the “internet of things” take over in the post-PC era “assistants” are starting to take over from search. Now Amazon has joined Apple, Google, Microsoft and others in introducing a provocative voice controlled assistant called “Echo.” Echo is a tall cylindrical speaker that can play music and answer a range of questions. […]
  • 5 Old-School Sales Techniques We Need To Bring Back To Online Marketing
    Columnist Neil Patel reminds us that tried-and-true sales techniques are applicable (and effective!) in the digital age.
  • Is Marketing A Zombie?
    Things are always changing in the marketing world, but columnist John Paul Mains argues that marketing has actually died and been newly reborn.
  • Google Patent For Ads That Follow You Surfaces
    Imagine if after clicking on an ad, it expanded and then persisted as you navigated to additional web content linked to from the ad itself. That’s what’s laid out in a Google patent that recently popped up in the public records and has gone unnoticed. The patent, which dates back to 2003 with a continuation […]
  • How Marketers Can Increase Engagement & Sales With Real-Time Email
    Think big real-time data is just for display ads? Think again. Columnist Jason Warnock explains how to apply timely data to your email programs.
  • Why You Need A Marketing Technology Strategy
    Investing in marketing technology is essential, but how do you know if it’s paying off? Columnist Erik Bratt offers some advice.
  • Forbes Ranks The Top 50 Most Influential CMOs Of 2014
    According to Forbes, Apple CMO Phil Schiller is the most influential marketing lead of 2014. Not only was Schiller named the most influential CMO overall, he led the list of top five influencers in advertising and marketing, and was ranked the most influential CMO in the area of mobile marketing. When ranking the top five […]
  • Mark Zuckerberg On Facebook Organic Reach: We Optimize For Users Not For Businesses
    Facebook CEO Mark Zuckerberg answered the question on every Facebook marketers’ mind today. What happened to the organic reach on my Facebook Page? His answer, during an hour-long Q&A With Mark live-streamed from the company’s Menlo Park headquarters, will sound familiar because Facebook has been giving a variation of the same answer all year. That […]
  • Tablet Traffic: Samsung, Microsoft Gain, iPad Remains Dominant
    Ahead of the holiday shopping frenzy, ad network Chitika is releasing its semi-regular report on the tablet usage in North America. The iPad remains far and away the traffic leader, though Samsung and Microsoft have seen year over year usage gains. Market share figures from Gartner and IDC show the iPad losing share to Android tablets. […]

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Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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About the author

Amy Gesenhues
Contributor
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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