Marketing Day: Omnichannel marketing, 4D interactive ads & Snapchat’s redesign

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• To marketers, the future looks like touch point whack-a-mole
  Nov 30, 2017 by Mike Herrick
  The number of consumer touch points is growing exponentially, and contributor Mike Herrick believes that for brands to keep up, they’ll need to rethink their martech stacks.
• It’s time to get real about omnichannel marketing
  Nov 30, 2017 by Kristin Cronin
  Omnichannel isn’t the be-all and end-all. Columnist Kristin Cronin explains why creating the right message and experience for customers is more important than utilizing every channel.
• ironSource’s ‘4D Interactive Ads’ deliver personalization (and data) through interactivity
  Nov 30, 2017 by Ginny Marvin
  Advertisers can glean behavioral data based on the choices users make when engaging with the ads.
• Is establishing a brand-safety KPI a good idea?
  Nov 30, 2017 by Rob Rasko
  Columnist Rob Rasko discusses the benefits of providing marketers and their agencies with a single metric for measuring brand safety.
• Embedding images in email? Consider these 3 techniques
  Nov 30, 2017 by Scott Heimes
  Embedding images in an email can be tricky. Columnist Scott Heime walks you through three methods email marketers use to help you prepare for potential hurdles.
• Report: Google to reabsorb Nest to better compete with Amazon in smart home market
  Nov 30, 2017 by Greg Sterling
  Nest was acquired in 2014 for $3.2 billion and later became one of the company’s “other bets.”
• Choosing an enterprise SEO platform
  Nov 30, 2017 by Digital Marketing Depot
  With hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.
• Facebook halts advertisers from using targeting to exclude racial groups
  Nov 30, 2017 by Tim Peterson
  ProPublica revealed last week that Facebook’s ad-targeting options could still be used to discriminate against ethnic groups and violate federal law.
• What Snapchat’s major redesign and algorithmic feed means for marketers
  Nov 29, 2017 by Tim Peterson
  In a major overhaul, Snapchat will divide the app with friends on one side and everyone else, including brands’ organic Stories, on the other.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

• Swrve adds support for OTT TV apps
  Nov 30, 2017 by Barry Levine
  The expansion of the app-oriented marketing platform highlights OTT’s increasing attractiveness for marketers and Swrve’s continued expansion.
• Faster, cheaper and more efficient: AI-powered market research is here
  Nov 30, 2017 by Robin Kurzer
  Response:now uses machine learning to save companies time and money with automatically produced, actionable research insights.
• Is pixel tracking dead?
  Nov 30, 2017 by Pete Cheyne
  Contributor Pete Cheyne believes it’s time for marketers to move past pixel-based tracking and take control of their data.

Online Marketing News From Around The Web:

• 6 Ways To Use Instagram To Boost your Brand Presence, Social Media Explorer
• Expanding Community on YouTube, YouTube Creator Blog
• Is Content the Key to Retailers Beating the Retail Apocalypse?, Multichannel Merchant
• November Highlights in Facebook Business News, Facebook Business
• Report: High-Tech Marketers Turn to ABM to Meet Rising Customer Demands, KoMarketing
• Small Businesses Prefer Facebook Over Adwords, Search Engine People
• The Era Of Cookieless Targeting, AdExchanger
• There are now 25M active business profiles on Instagram, TechCrunch
• What Amazon’s New AR, VR App Builder May Mean for Marketers, CMS Wire
• Why Emotion Is So Essential to Effective Video Marketing, Convince and Convert

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.