Marketing Day: October 9, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Announces Preferred Marketing Developers Innovation Competition Winners Facebook has released the winners of its most recent Preferred Marketing Developers (PMDs) Innovation Competition. According to the announcement, the competition is held […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Facebook Announces Preferred Marketing Developers Innovation Competition Winners
Facebook has released the winners of its most recent Preferred Marketing Developers (PMDs) Innovation Competition. According to the announcement, the competition is held twice a year to highlight developers that have built tools to, “Help businesses realize their goals through Facebook.” The most recent PMDs competition theme was “From Conversation to Conversion” and focused on […]
- Pinterest “Promoted Pin” Ads Debut Today
Promoted Pins, the first true ad product on Pinterest, started rolling out today. The company announced it had begun testing Promoted Pins three weeks ago. The ads are distinguished from organic pins by a subtle “Promoted Pin” tag and information icon, as shown in the screenshot below. Promoted Pins can be seen on both the […]
- Email-Like Ads Go Live In Gmail Android App 4.6
The latest version of the Android Gmail app, 4.6, has an entire library dedicated to code for ad execution as Artem Russakovskii of Android Police pointed out last week. Now the first signs of ads in the app have popped up. As with the desktop, Sponsored Promotion ads appear above, but in line with regular […]
- IAB: Mobile Revenues $3 Billion In 1H, 15 Percent Of Total
The IAB has just released its Q2 and first half 2013 revenue report. Total digital ad revenue in the US was roughly $20 billion. Search was the largest single category and mobile captured 15 percent of the overall total in the first six months of this year. Almost all ad formats/categories were up in real-dollar terms. […]
- The Artist Formerly Known As The Marketing Funnel
The Egyptians had the pyramid. The Greeks had the circle. Prince had his funky love symbol. And marketers? Well, we have the funnel. The marketing funnel is probably the most iconic shape in marketing analytics. A big bucket of prospects are poured into the top of the funnel. It narrows on the way down, as […]
- Collect Email Subscribers With Landing Pages That Convert At 50%
Using a dedicated landing page for an email marketing list can lift conversion rates up to 50%. That’s an impressive figure! Better yet, a landing page per list, or per campaign, gives you the power to maximize the effectiveness of each individual funnel. This means you can play with all of the elements from the […]
- The Consumer’s View Of A Programmatic World
I have written a lot about what Big Data and Programmatic Marketing really mean (as well as what they do not). As marketers, we spend a lot of our time thinking about how these innovations will impact our world. But what about the person on the street? How will their world change — and is […]
- Google Changes Menu Options, Adds New Reports In Google Analytics
Next time you check Google Analytics, you may see a new navigation menu and have a hard time finding some of your favorite reports. There’s been no announcement that we’re aware of, but the main menu that several members of our editorial team are seeing in their Google Analytics accounts are quite different. Under the […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Bing Places Expands To Canada, UK
- Foursquare Gives iPhone Users Real-Time Recommendations & Rolls Out 2 New Search Features
- First Half Online Ad Revs $20 Billion: Search Biggest, Mobile Fastest Growing
- Study Finds Small Businesses Waste 25 Percent Of Their PPC Budgets
- Hummingbird’s Impact On B2B Sites
- Google Adds TV Listings, But The Results Aren’t Ready For Prime Time
- Debate: Do Single Product PLA Ad Groups Strangle ROI?
Online Marketing News From Around The Web:
Affiliate Marketing
- Yandex Goes CPA, Brings Russian Affiliate Marketing Into Mainstream, Affiliate Marketing Blog
- Research finds 85% of bloggers are missing out on affiliate sales, www.thedrum.com
Analytics
- Google Analytics Demographics & Interests Reports, Online Behavior
- Browsing, Sharing and Importing Analytics Insights Now Just A Click Away, Google Analytics Blog
Blogs & Blogging
- Brilliant Blog Content Ideas That Will Attract Links, www.receptional.com
- How to Blog; The Ultimate Resource, 104 articles, 18 tips, 8 interviews, 10 platforms & 21 pros to follow, seandillonsmith.com
- Blog SEO for the Modern Marketer: How to Optimize Your Posts, HubSpot
- Writing SEO Friendly Blog Articles For WordPress, www.blogherald.com
Business Issues
- Samsung and Google working together on ‘Gear Glass’?, CNET
- All Is Fair in Love and Twitter, New York Times
- Google’s New Push For Google Wallet And Payments, Business Insider
- Twitter’s unlikely birth: The next big thing isn’t just a toy, sometimes it’s a complete accident, GigaOM
- What Really Happened At Twitter’s Pre S-1 Tea Time?, TechCrunch
Content Marketing
Copywriting, Design & Usability
- The 5 Secrets of Successful Writers, menwithpens.ca
- TTFB and TTI: 2 KPIs More Important Than Page Load Speed, Get Elastic
- Web Page Review: Clearing the Confusion (Storm Hosting), www.marketingwords.com
Display & Contextual Advertising
- Yelp Adds CPC Advertising to Enhanced Listings, www.clickz.com
Domaining
- ICANN gives new TLD applicants a faster path to market, Domain Name Wire
- Verisign: Over 150 Domains Registered Over Government ShutDown, The Domains
Ecommerce
- Card companies aim to make mobile shopping safer, Internet Retailer
Email Marketing
- 8 effective email strategies backed by research, blog.bufferapp.com
- Marketing Research Chart: Which day is best to send emails?, MarketingSherpa
- "Free" is not a Dirty Word (and 4 other Subject Line Findings), blog.returnpath.com
Internet Marketing Industry
- BLiNQ Media Wins Facebook Preferred Marketing Developer Innovation Award, PR Newswire
- Kenshoo Social Demand-Driven Campaigns Wins Facebook Innovation Competition, kenshoosocial.com
Mobile/Local Marketing
Other Items
- Anonymous no more: Twitter engineer, UConn security analyst among 13 indicted for ‘Operation Payback’, www.theverge.com
- Digg for Android, blog.digg.com
Social Media
- Change the channel directly from Twitter, Official Twitter Blog
- Introducing Auto Upload and Auto-straightening for Flickr on iOS, yahoo.tumblr.com
- The battle to destroy Wikipedia’s biggest sockpuppet army, www.dailydot.com
- 10 Nonprofits That Are Totally Nailing Pinterest Marketing, HubSpot
- 3 Ways to Boost Your Facebook Login Conversion Rate Above 70%, Facebook
- Facebook prepares major updates to iPhone apps as top engineer returns to Apple, 9to5mac.com
- New Facebook Marketing Research Shows What Works, Social Media Examiner
- The What, Why And How Of Finding Key Influencers, Koozai
Video
- How to measure the effectiveness of ecommerce videos, eConsultancy
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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