Marketing Day: October 8, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Focusing On “Objectives” Facebook Simplifies Ad Creation, Measurement In June of this year, Facebook announced that it would overhaul and dramatically simplify the process of buying ads on the site to […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Focusing On “Objectives” Facebook Simplifies Ad Creation, Measurement
In June of this year, Facebook announced that it would overhaul and dramatically simplify the process of buying ads on the site to eliminate confusion. Today, Facebook is taking a major step in that direction. The company is announcing a redesign of its ad creation/buying and reporting tools. Rather than asking users to select a […]
- Google’s Eric Schmidt & Jonathan Rosenberg To Pen Book Offering Up Google Management’s “Secret Sauce”
Publishing firm The Hatchett Group announced Google executive chairman Eric Schmidt and Jonathan Rosenberg, who served as Google’s senior vice president during Schmidt’s tenure as CEO, have signed a book deal with Grand Central Publishing’s imprint Business Plus. According to the announcement, No Adult Supervision Required: How To Build Successful 21st Century Companies has a […]
- Report: BlackBerry May Be Sold For Parts
The plight of Canadian phone maker BlackBerry is by now well known. Complacent and too late to respond to the threat of the iPhone and Android the company saw its market share and revenues decline dramatically over the last few years. Its most recent attempt to revitalize itself (OS 10) was largely met with indifference […]
- A Simple Commitment To “Experience” May Just Ease Marketer Distress
This week, I spent some time with Adobe’s recent report, Digital Distress: What Keeps Marketers Up at Night? [PDF]. It was an online study of 1,000 marketers, including both digital marketers and marketing generalists, ranging from marketing staff to high-level decision-makers. As one might anticipate, this report chronicles and quantifies marketers’ anxieties about their profession. The […]
- Understanding Digital Enmeshment
The digital industry is at a crossroads as social, mobile, display and search advertising become increasingly essential to marketing budgets. As a result, the intersection of these channels has forced marketers to view digital as less of a customer acquisition channel, and more of a platform for branding, increasing customer retention and building lasting relationships. […]
- Facebook Bolsters TV Presence Thanks To Partnerships With 8 Overseas Stations
The battle between Facebook and Twitter for share of the “third screen” wages on. Today Facebook announced that they are beefing up their global battlefront with 10 major networks in 8 countries. Facebook will begin providing data on comments to networks around popular shows to help solidify their television integration overseas. The TV stations receiving […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- SMX Social Media Marketing: Super Early Bird Rates Expire Friday – Register Now!
- How Will Google Hummingbird Impact Links? Here Are 6 Ways
- Content Curation: Pruning Old “Fresh” Content To Reveal The Evergreen
- New Disconnect Tool Enables Private Searches Without Logging Out Of Online Accounts
- Yahoo Releases New Search Experience For iOS Devices
Online Marketing News From Around The Web:
Affiliate Marketing
- The ‘Irrefutable’ Growth of the Affiliate & Led Gen Industry, performancein.com
- Mobile Update – September 2013, blog.affiliatewindow.com
- Why no one Cares About Affiliate Marketing (And Why it is Your Fault), performancein.com
Analytics
- Auto event tracking with Google Tag Manager, Analytics Talk
- Getting rid of the inflexible side of Google Tag Manager, www.webanalyticsworld.net
- How To Trash Your Google Analytics Account With Campaign Tagging, www.annielytics.com
Blogs & Blogging
- 12 Ways to Make, and Keep, Your Blog Awesome, Social Times
- How Google’s Keyword Search Encryption Affects Blogging, Business 2 Community
- Offline Marketing: Great Ways to Promote Your Blog Without the Internet, ProBlogger
Business Issues
- Google’s Schmidt: Android more secure than iPhone, www.zdnet.com
- Google’s Schmidt: Google Now approach could go enterprise, www.zdnet.com
Content Marketing
Conversion Optimization
- Wait, Was That a Click or a Conversion?, Copyblogger
Copywriting, Design & Usability
- Is UX Your Achilles?, uxmag.com
- Lightening Your Responsive Website Design With RESS, Smashing Magazine
Display & Contextual Advertising
Domaining
- Microsoft Wins Control Of 13 Bing Domain Names In UDRP: BingFrance.com, BingSpain.com; BingFace.com, The Domains
E-Commerce
- Using Hashtags for Ecommerce, Practical E-Commerce
Internet Marketing Industry
- Constant Contact Unveils Product Suite Enhancements, www.businesswire.com
- DG Acquires Republic Project, A Google Ventures-Backed Ad Startup, For $1.4M, TechCrunch
- Digimind Launches Comprehensive Social Media Monitoring Platform, PR Newswire
- Mobile website leader Telnames expands offering with launch of local listings management service for small businesses, www.neondrum.com
- Give Your Email Marketing a Video Boost with the Vidyard App for ExactTarget, www.vidyard.com
Mobile/Local Marketing
- Google Glass Ideas for Marketers, www.vocus.com
- Amazon Launches Appstore Developer Select – A New Program for Developers, finance.yahoo.com
- 6 Tools Merchants Can Use to Clean Up Location Data, streetfightmag.com
- Mapquest Appears to Outsource Local Biz Center to Yext, Screenwerk
Other Items
- Yahoo Mail’s Sweet 16 Is Sweet: A brand new view, yahoo.tumblr.com
- The new HP Chromebook, made with Google, Official Google Blog
Social Media
- All But Confirmed – Google Hangouts 1.3 Screenshots Suggest SMS/MMS Integration; Video Sharing Capabilities Coming Too, www.androidpolice.com
- How Enterprise Brands Can Localize Social to Boost Relevance and Exposure, streetfightmag.com
- How Greggs uses Facebook, Twitter, Pinterest and Google+, eConsultancy
- New features on Twitter for Windows Phone 3.0, Official Twitter Blog
Video
- YouTube 3.0: Are They Paying Enough? (From the Magazine), www.billboard.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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