MarTech » Marketing management » Marketing Day: October 8, 2013

Marketing Day: October 8, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Focusing On “Objectives” Facebook Simplifies Ad Creation, Measurement In June of this year, Facebook announced that it would overhaul and dramatically simplify the process of buying ads on the site to […]

Matt McGee on October 8, 2013 at 4:59 pm | Reading time: 5 minutes

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

Focusing On “Objectives” Facebook Simplifies Ad Creation, Measurement
In June of this year, Facebook announced that it would overhaul and dramatically simplify the process of buying ads on the site to eliminate confusion. Today, Facebook is taking a major step in that direction. The company is announcing a redesign of its ad creation/buying and reporting tools. Rather than asking users to select a […]
Google’s Eric Schmidt & Jonathan Rosenberg To Pen Book Offering Up Google Management’s “Secret Sauce”
Publishing firm The Hatchett Group announced Google executive chairman Eric Schmidt and Jonathan Rosenberg, who served as Google’s senior vice president during Schmidt’s tenure as CEO, have signed a book deal with Grand Central Publishing’s imprint Business Plus. According to the announcement, No Adult Supervision Required: How To Build Successful 21st Century Companies has a […]
Report: BlackBerry May Be Sold For Parts
The plight of Canadian phone maker BlackBerry is by now well known. Complacent and too late to respond to the threat of the iPhone and Android the company saw its market share and revenues decline dramatically over the last few years. Its most recent attempt to revitalize itself (OS 10) was largely met with indifference […]
A Simple Commitment To “Experience” May Just Ease Marketer Distress
This week, I spent some time with Adobe’s recent report, Digital Distress: What Keeps Marketers Up at Night? [PDF]. It was an online study of 1,000 marketers, including both digital marketers and marketing generalists, ranging from marketing staff to high-level decision-makers. As one might anticipate, this report chronicles and quantifies marketers’ anxieties about their profession. The […]
Understanding Digital Enmeshment
The digital industry is at a crossroads as social, mobile, display and search advertising become increasingly essential to marketing budgets. As a result, the intersection of these channels has forced marketers to view digital as less of a customer acquisition channel, and more of a platform for branding, increasing customer retention and building lasting relationships. […]
Facebook Bolsters TV Presence Thanks To Partnerships With 8 Overseas Stations
The battle between Facebook and Twitter for share of the “third screen” wages on. Today Facebook announced that they are beefing up their global battlefront with 10 major networks in 8 countries. Facebook will begin providing data on comments to networks around popular shows to help solidify their television integration overseas. The TV stations receiving […]