MarTech » Marketing management » Marketing Day: October 5, 2012

Marketing Day: October 5, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Marketing Biz: Personalization, MindMeld & Tumblr Metrics This week we had plenty of examples of data (our digital wake) being used to personalize the web experience. Whether it’s Criteo’s intent-based display […]

Matt McGee on October 5, 2012 at 4:56 pm | Reading time: 4 minutes

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

Marketing Biz: Personalization, MindMeld & Tumblr Metrics
This week we had plenty of examples of data (our digital wake) being used to personalize the web experience. Whether it’s Criteo’s intent-based display advertising, Gravity’s website personalization or GraphDive’s inferred demographics, the static website is quickly becoming a dinosaur. Even your conversations could be used to deliver personalized content if MindMeld has it’s way. […]
Mobile Browser Speed Battle: iOS Devices Faster On 3G, Android Faster On LTE
A new study on mobile browser speed offers mixed results when comparing iOS and Android devices, and shows that it’s not just the device/platform that you’re using, but also the cellular network that you’re on that matters. Strangeloop Networks has just published its 2012 State of Mobile Ecommerce Performance report, which looks at how fast […]
Affiliate Marketing Down Under: Australia’s Untapped Opportunities
If you’re considering expanding your affiliate marketing program overseas, Australia is worth a closer look. There are several reasons why the continent presents new opportunities for the affiliate channel. In this article, we look at the drivers of the burgeoning economy down under and how affiliate marketers can make the most of the emerging opportunities […]
Report: Mobile Now Over 16 Percent Of Total Web Traffic
Shareaholic presents some new mobile stats that show mobile traffic has climbed to more than 16 percent of overall web traffic. The data are drawn from its network of 200,000 publishers. The company added that mobile web traffic has increased 27 percent this year. Source: Shareaholic By comparison StatCounter puts mobile at just under 11 […]