Marketing Day: October 5, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Marketing Biz: Personalization, MindMeld & Tumblr Metrics This week we had plenty of examples of data (our digital wake) being used to personalize the web experience. Whether it’s Criteo’s intent-based display […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Marketing Biz: Personalization, MindMeld & Tumblr Metrics
This week we had plenty of examples of data (our digital wake) being used to personalize the web experience. Whether it’s Criteo’s intent-based display advertising, Gravity’s website personalization or GraphDive’s inferred demographics, the static website is quickly becoming a dinosaur. Even your conversations could be used to deliver personalized content if MindMeld has it’s way. […]
- Mobile Browser Speed Battle: iOS Devices Faster On 3G, Android Faster On LTE
A new study on mobile browser speed offers mixed results when comparing iOS and Android devices, and shows that it’s not just the device/platform that you’re using, but also the cellular network that you’re on that matters. Strangeloop Networks has just published its 2012 State of Mobile Ecommerce Performance report, which looks at how fast […]
- Affiliate Marketing Down Under: Australia’s Untapped Opportunities
If you’re considering expanding your affiliate marketing program overseas, Australia is worth a closer look. There are several reasons why the continent presents new opportunities for the affiliate channel. In this article, we look at the drivers of the burgeoning economy down under and how affiliate marketers can make the most of the emerging opportunities […]
- Report: Mobile Now Over 16 Percent Of Total Web Traffic
Shareaholic presents some new mobile stats that show mobile traffic has climbed to more than 16 percent of overall web traffic. The data are drawn from its network of 200,000 publishers. The company added that mobile web traffic has increased 27 percent this year. Source: Shareaholic By comparison StatCounter puts mobile at just under 11 […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Bing Now Handpicks News Writers For Its Social Sidebar
- Search In Pics: Peter Gabriel At Google, Google+ Party & Google Bus
- The EMD Update: Like Panda & Penguin, Expect Further Refreshes To Come
- Study: 43 Percent Of Total Google Search Queries Are Local
- SMX East 2012 Live Blogging Coverage: Day Three
Online Marketing News From Around The Web:
Affiliate Marketing
- Cheap Affiliate Management Does Not Work, Performance Marketing Insider
Blogs & Blogging
- 7 tips to handle negative blog comments, www.ragan.com
Business Issues
- Best Buy gets a new head of e-commerce, Internet Retailer
- Facebook IPO lawsuits to be heard in New York, Reuters
- Behind Facebook’s Emotional Ad From Wieden & Kennedy, Ad Age
- High-Profile Facebook Comms VP Joe Lockhart Departs, allthingsd.com
Content Marketing
- 12 Content Marketing Tips from 4 Groundbreaking Thought Leaders, contentverve.com
Copywriting, Design & Usability
- The Static Website Is Dead—Long Live Personalized Content, www.contentmarketinginstitute.com
- Unforgettable: 10 Purple Cow Websites to Spark Your Imagination and Your Creativity, KISS Metrics
Display & Contextual Advertising
- Facebook Ad Exchange Explainer: Interview With Triggit’s Zach Coelius, allthingsd.com
- How to Recapture Lost Prospects with Google Remarketing, www.pathinteractive.com
- Offer Testing: The Best Way to Start Display Network Advertising, certifiedknowledge.org
- The ROI of Paid Social Media Advertising, blog.marketo.com
Email Marketing
- Thanksgiving emerges as a major e-mail marketing day, Internet Retailer
General Internet Marketing
- Is Marketing Dead? May It Rust In Peace, tweakyourbiz.com
- Top Ten Ways To Get More Customer Feedback – Whiteboard Friday, SEOmoz
Mobile Marketing
- Coupon company Valpak adds Passbook integration to its iPhone app, Internet Retailer
- Strategy Reboot: Time To Stop Building Mobile Websites, www.forbes.com
Other Items
- Apple CEO Tim Cook remembers Steve Jobs on first anniversary of death, 9to5mac.com
- Viewpoint: Steve Jobs is missed by Silicon Valley, www.bbc.co.uk
Reputation Management
- Reputation Management for Apple Maps, applemapsmarketing.com
Social Media
- Damage Control Lessons: KitchenAid Apologizes to Obama for Offensive Tweet, Social Media Today
- Defying wisdom, report says Twitter is biggest in China, news.cnet.com
- Google+ is a One Way Street, is Self-Promotion the Only Way Out?, seo2.0.onreact.com
- KitchenAid Handles Offensive Tweet Crisis Extraordinarily Well, spinsucks.com
- The #Postseason begins, Official Twitter Blog
- The End Of Conversation, www.twistimage.com
- The Mystery of Hashtags Revealed, tengoldenrulesblog.blogspot.com
- The Next Big Social Network, inklingmedia.net
- To Schedule Social Media Posts, or Not to Schedule Social Media Posts, www.vocus.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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