Marketing Day: October 30, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Facebook Q3 2013: $2.02 Billion, Mobile Generating Half Of Ad Revenue This afternoon Facebook announced Q3 2013 earnings. Revenue was nearly $2.02 billion, up 60 percent year over year (YoY). Both […]
Matt McGee on October 30, 2013 at 5:00 pm | Reading time: 6 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.
From Marketing Land:
- Facebook Q3 2013: $2.02 Billion, Mobile Generating Half Of Ad Revenue
This afternoon Facebook announced Q3 2013 earnings. Revenue was nearly $2.02 billion, up 60 percent year over year (YoY). Both revenues and earnings beat financial analysts’ consensus estimates. Growth was strong virtually across the board. Facebook’s stock is up now in after-hours trading. Advertising revenue was $1.80 billion for the quarter. That represented a 66 […] - Study: 72% Of Consumers Expect Brands To Respond Within An Hour To Complaints Posted On Twitter
A new study from social software provider Lithium reveals 53 percent of consumers expect a brand to respond to a tweet within an hour. That number jumps to 72 percent of consumers expecting a response if the tweet is a complaint about the brand or its products. Lithium commissioned Millward Brown Digital to conduct the […] - Infographic: What Holiday Shoppers Want From Retailers In 2013
The first holiday shopping ads have already hit TV. Once again, the season seems to be starting earlier than ever. But for online retailers, you can never prepare early enough. Are you ready? Here’s a preview of what holiday shoppers are looking for this year. The folks at shopping search engine Pricegrabber have compiled the results of […] - Pinterest To Start Adding “Related Pins” To Feeds Based On Previously Liked & Saved Pins
Pinterest announced yesterday it will be launching a new “related Pins” feature that adds recommended Pins in a user’s home feed. According to the announcement, Pinterest will make selections for recommended pins based on Pins a user has liked or saved in the past: So if you’ve been collecting recipes for your big holiday feast, […] - Responsive Email: Avoid Defections By Improving Mobile Experiences
As many articles have noted, mobile email opens are on the rise; some predict that mobile opens will surpass desktop opens by the end of this year. The rise of the mobile market has been relatively quick, and not all marketers have grasped how this market affects them. One study reports 40% of consumers leave […] - What Happens After The Conversion
Woohoo! Someone filled out a form for your whitepaper or webinar! You’ve given them what they asked for, but now what? This one conversion probably doesn’t make them a customer. Should you rush to have a sales person call them to schedule a demo? What do you really know about this person, and should you spend […] - Photos: The New Google Glass Looks Just Like The Current Google Glass
No doubt in response to a barrage of emails from me, and probably countless other media outlets, Google has posted a pair of photos of the new Google Glass. And, as Google promised, it looks just like the existing Google Glass. What’s new is that mono ear bud that you can see in both photos. […] - LinkedIn Reports Q3 2013 Revenue Of $393M, Membership Up To 259 Million
LinkedIn reported a strong Q3 2013 today, with revenue up 56 percent year-over-year to $393 million and earnings-per-share of 39 cents. Both figures are higher than analysts expected. The company also reported that it now has more than 259 million members, a 38 percent increase Y-O-Y. In a prepared statement, CEO Jeff Weiner said, “increased […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google Webmaster Tools Adds “Security Issues” Section
- Microsoft Pilots “Hero Ads” For Branded Search Queries On Windows 8.1 Smart Search
- Long-Time SEO Jill Whalen Moves On, Praises Google For Rewarding Content More
- Bing Ads Express Available To Agencies, Resellers
- New AdWords Ad Ranking Formula: What Does It Mean?
- How To Achieve ROI From Your B2B Content Strategy In 60 Days
- Google’s Knowledge Graph Ready For Halloween With Fun Easter Eggs
- Google Fixes Gay Slur In St. Louis Cardinals’ Knowledge Graph Box
- Microsoft Provides More Clarity On Bing Ads Microsoft Account Sign-In
- Yelp Q3 2013 Revenue Up 68% At $61.2 Million For The Quarter
Online Marketing News From Around The Web:
Affiliate Marketing
- Affiliate Marketing: Evaluating Paid Placement Options, Practical Ecommerce
- If Hit by Search Engine Penalties, Do Not Close Affiliate Program, Affiliate Marketing Blog
Analytics
- Dimension Widening: Directly import data into Google Anlaytics, Analytics Talk
- Measuring Twitter with Universal Analytics, Google Analytics Blog
- What You Can Learn from Conversion Data throughout Google Analytics’ Standard Reporting, KISS Metrics
Business Issues
- Marissa Mayer Is Firing ~500 Underperforming Yahoo Employees, Business Insider
- NSA infiltrates links to Yahoo, Google data centers worldwide, Snowden documents say, Washington Post
- Twitter hit with $124 million lawsuit over private stock sale, Reuters
- Twitter is bringing its promoted tweets service to South Korea, The Next Web
- Twitter’s anti-Facebook IPO tactics win over some investors, Reuters
Content Marketing
- 33 Irrefutable Laws of Content Marketing that Will Outlive the Internet, The Sales Lion
- 6 Key Elements of an Effective Content Marketing Strategy, Content Marketing Institute
- How to Do Content Marketing on a Budget, www.verticalmeasures.com
Conversion Optimization
Copywriting, Design & Usability
- Five Principles of Writing for Users, uxmag.com
- Selling Responsive Web Design To Clients, Smashing Magazine
Display & Contextual Advertising
- Facebook Analysts Agree to Disagree on Effectiveness of Its Ads, BusinessWeek
- Marketer POV: Is Facebook Failing Marketers?, Digiday
- Programmatic Ad Spend Set to Soar, eMarketer
- The First Ever Banner Ad (& How it Performs Today), p.barker.dj
Domaining
- Godaddy/Afternic Weekly Sales Total $1.7 Million, The Domains
- Sedo.com Transactions Total $1.3 Million Led By Frank Schilling’s Sale Of Baristas.com For $45K, The Domains
- 21 more end user domain name sales, Domain Name Wire
Ecommerce
- 60% of U.S. retail sales will involve the web by 2017, Internet Retailer
- Google extends Certified Shops scheme to the UK, providing up to £1,000 protection on purchases, The Next Web
General Internet Marketing
- Do Small Businesses Need a Website?, streetfightmag.com
- Does Hyatt provide a five star digital experience?, econsultancy.com
Internet Marketing Industry
- Neustar Buys Aggregate Knowledge, One of Facebook’s Ad Tech Favorites, for $119 Million Cash, All Things D
- Rakuten’s Investment in MediaForge Pays off with Triple Digit Growth and International Expansion, www.businesswire.com
Mobile/Local Marketing
- Mobile Poised to Play a Bigger Role this Holiday Season, Yahoo Advertising Blog
Reputation Management
- Pick a country, any country, www.trackur.com
Social Media
- Expanding the availability of custom URLs, Google
- How to Generate Twitter Leads With Their New Lead Generation Cards, Social Media Examiner
- New Features in Google+ for Android, Google Operating System
- Twitter’s visual update is great for advertisers, problematic for users, www.dailydot.com
Video
- How 5 Large Consumer and B2B Brands Are Using Vine, Online Marketing Blog
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
Related stories
New on MarTech