Marketing Day: October 3, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Continues To Tighten Organic Page Post Reach Earlier this year, we put together a piece about the “paid organification” of Facebook and how users can pay-to-play for optimal visibility. LLsocial […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Facebook Continues To Tighten Organic Page Post Reach
Earlier this year, we put together a piece about the “paid organification” of Facebook and how users can pay-to-play for optimal visibility. LLsocial reported that over the past week many admins have discovered a loss of reach from organic page posts in a widespread fashion. Reports varied from a decrease of 5%-40% organic reach to […]
- 8 Ways We Deceive Ourselves With Metrics (And How To Avoid Them), Part I
“Oh, What A Tangled Web We Weave, When First We Practice To (Self) Deceive” With apologies to Sir Walter Scott for my mangling of his most popular turn of phrase, I’d like to take some time now to discuss how people −and particularly people involved in metrics and evaluation of “how did we do this week/month/quarter?” […]
- Designing For Dynamic Email Messages
Dynamic email, also known as data-driven email, has been around for a long time, but planning this type of complex messaging is still a daunting task to many designers and marketers. It’s not so different from the usual design challenge, though: we have a set of assets, rules and restrictions to which the visual design […]
- Adobe AdLens Integrated With Adobe SiteCatalyst
Adobe AdLens is now integrated with Adobe SiteCatalyst. You no longer have to export and import data between the programs, it can now be done automatically between the two programs. Adobe AdLens helps you manage and optimize search, display and social advertising as a unified campaign. Adobe SiteCatalyst, a real-time web analytics program that helps […]
- Eric Schmidt, Google’s Chairman, Sold $130 Million In Stock
24/7 Wall Street reports Google’s Chairman and former CEO sold over $130 million in Google shares over the past week. Here is the breakdown on the shares sold over the past week or so: Sept. 24 sold 63,592 shares worth $47.33 million Sept. 26 sold 44,742 shares worth $33.69 million Sept. 25 sold 31,602 shares […]
- SMX Social Media Marketing Agenda & Keynotes Posted – Register Now for Lowest Rates
Get the insight and tactics you need to solve your challenges and take your social media efforts to the next level. Attend SMX Social Media Marketing, December 5-6 in Las Vegas. Register by October 13 for the lowest rates on this valuable deep dive into social media! The full agenda is now live, broken out […]
- Google Unveils “Lightbox” Display Format, Pushes “Engagement” Metric
Google today launched a new form of expandable display ad that it calls a “Lightbox ad” — it begins as a standard display ad, but expands to a super-sized image after a two-second hover — long enough, the company says, to eliminate nearly all accidental expansions. Marketers pay when users interact with the ad, rather […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google Tweaks Rotation Options (Again) And Impression Share In AdWords
- Google Panda Update 20 Released, 2.4% Of English Queries Impacted
- Apple Maps “Debacle” Probably Secures Google’s Default Search Position On iPhone In Perpetuity
- Search Retargeting: The Must-Have Media Tactic For Q4
- Google: Merchant Tools, Product Data The Focus For Google Shopping In Q4
- An Automated Tool To Eliminate Duplicate Content Issues
- Who’s Afraid Of The Big Bold Test?
- Google Thinks Google UK & Preston Lodge High School Are The Same?
- Study: 64 Percent Of Mobile Restaurant Searchers Convert “Immediately Or Within An Hour”
- The Algorithm Updates Google Announces Aren’t The Only Changes They Make
- Google Updates Their Webmaster Guidelines To Include Details On Rich Snippet Abuse
- SMX East 2012 Live Blogging Coverage: Day One
- SMX Social Media Marketing Agenda & Keynotes Posted – Register Now for Lowest Rates
- Bing: 33 Percent Of Google Users Will Use Bing More After ‘Bing It On’ Challenge
- Google Gears Up To Recruit Merchants For Pay-For-Play Shopping In Advance Of Holiday Season
Online Marketing News From Around The Web:
Affiliate Marketing
- 4 Ways to Make Money with Affiliate Marketing, www.idowebmarketing.com
- AvantLink Launches Canadian Affiliate Network on 7th Anniversary, PR Web
- Google Updates Webmaster Guidelines for Affiliates – Here’s What Changed, affiliate-blogs.5staraffiliateprograms.com
- What Makes an Effective Affiliate Banner, www.amnavigator.com
- You’re not my type…avoid judging a book by its cover, www.smartinsights.com
Analytics
- 4 Tips For Getting Started With Google Analytics, Online Marketing Blog
- Google Analytics Content Experiments With Templates, blog.purevisibility.com
- How To Overhaul Your Analytics To Get True & Accurate Data Again, www.searchenginepeople.com
Blogs & Blogging
- Write SEO Friendly Blog Posts That Customers Will Find, tweakyourbiz.com
Business Issues
- Facebook: We’re ‘very focused’ on putting ads in newsfeeds, news.cnet.com
- Google withdraws patent complaint against Apple, Reuters
- How Digg Was Saved in Just Six Weeks, Gizmodo
- Will Facebook Be Worth $1 Trillion?, allfacebook.com
Content Marketing
- Frequently Asked Questions About Content Marketing & SEO Keywords, www.wordstream.com
- How to Support a Balanced, Productive Marriage of Content and Design, www.contentmarketinginstitute.com
- Marketers in New Study Point to Increasing Importance of Content Marketing, Yet Most Lack Strategy, www.marketwire.com
Conversion Optimization
- Best Practice Gone Bad: 4 Shocking A/B Tests, www.getelastic.com
- The Top 10 Reasons your Home Page Video fails at Converting Customers, KISS Metrics
Copywriting, Design & Usability
- 5 Principles of User Experience, Part 2, Inside AdSense
- 7 Rules For Writing Awesome Content, Small Business Trends
- Readability Advice: Lorem Ipsum Yourself! I’m Not a Dummy, seo2.0.onreact.com
Domaining
- Domain registrations grow 12% to 240 million, domainnamewire.com
- 20 Years to Gather Your Nuts. 20 Years to Eat Them., www.ricksblog.com
- Reverse Domain Name Hijacking: Why UDRP Reform is Needed, www.billhartzer.com
General Internet Marketing
- Three Ways the Print Industry Can Step Up Their Inbound Marketing, billprettyman.com
Internet Marketing Industry
Mobile Marketing
- SMBs Pour Money into Mobile, eMarketer
- Twitter: Huge mobile use makes us ideal for real-time marketing, news.cnet.com
Other Items
- Facebook Gives the FTC an Earful on Privacy, avalaunchmedia.com
Reputation Management
- How to Respond to Online Reviews, www.vocus.com
Social Media
- Live Twitter Feed Appears in Print Ad [VIDEO], Mashable
- OK, Purge Fake Facebook Accounts. But Please Create Page Admin Profiles., Social Media Today
- Twitter Developers Rush to Comply With Twitter’s Display Requirements, thenextweb.com
- Zuckerberg: Mobile Web Facebook More Than iPhone, Android Combined, thenextweb.com
- How to Add Your Kred Influence Score to Your About.me Page, socialtimes.com
- Tweetbot creator launches Netbot, a mature and polished App.net client for iPhone and iPad, thenextweb.com
- Twitter Blog: Debate night in America, Official Twitter Blog
- Under the Hood: Building the App Center recommendation engine, www.facebook.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
New on MarTech
About The Author
