Marketing Day: October 25, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Oreo, Taco Bell, Old Spice & ESPN Are Featured Brands In Twitter’s IPO Roadshow Video
  (Note: Autoplay video embedded below. Adjust your volume as needed.) Four brands made the cut and had some of their most famous tweets included in Twitter’s new IPO roadshow video, which the company released today in preparation for next week’s roadshow and offering shares during the week of November 4th. The video is Twitter’s introduction […]
• Google Signs Upfront Advertising Deal With MediaVest Worth Millions
  In its largest advertising deal, Google has signed an agreement with Publicis division, MediaVest, worth tens of millions over the next year. The deal guarantees MediaVest clients, which include Honda, Coca-Cola and Walmart, premium placements on YouTube, the Google Display Network and mobile networks including mobile app network, AdMob. The deal signals the success of […]
• Search. Browse. Abandon? How Automation Converts Browsers Into Buyers
  Any marketer (at least one who hasn’t been living in a cave without Wi-Fi) knows the potential of search traffic in regard to driving sales. But exactly how much use can really be made of the potential customers driven to a site through search engines? Sometimes the details are a bit hazy with direct attribution […]
• Infographic: All About How People Share On Pinterest
  Pinterest is one of the hot social media sites to emerge over the past year or so. Need a stat rundown on who uses it (hint: moms are big), how they use it (think iPads), when and what they share? The folks at ShareThis have compiled an infographic based on Pinterest interactions they see through the […]
• Is Not Provided A Good Thing?
  It’s been a few weeks since Google rocked our worlds and stripped keyword-level data from the referrer, so it’s time to examine the fallout and see what’s changed in the world of search marketing. Surprisingly, not much. Keywords were beacons of insight – fantastic beacons – but keywords were a double-edged sword leading us to […]
• Twitter Will Raise More Than $1 Billion In IPO
  Twitter amended its S-1 filing document for the third time yesterday. This time the company offered share pricing and placed a more precise value on its IPO: up to $1.4 billion. Twitter said that shares would be tentatively priced at between $17 and $20: Prior to this offering, there has been no public market for […]
• Microsoft Reports “Better Than Expected Results” With FY2014 Q1 Revenue Totaling $18.53 Billion
  Using a new reporting framework, Microsoft released its FY2014 Q1 earnings today, with first-quarter revenue totaling $18.53 billion for the quarter ending September 30, 2013. During today’s earnings call, executive vice president and CFO Amy Hood said Microsoft saw broad based revenue growth from a geographic perspective, with its PC market and consumer revenue performing […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Search In Pics: Google Skeleton, Prescription Google Glass & Google Security Bear
• How Local Businesses Should Size Up & Tackle Social Media
• SEO & Social Media Alignment
• The Bright Side Of Not Provided
• Facebook Offers A Peek At How Graph Search For Status Updates Works
• Microsoft’s FY2014 Q1 Earnings Report Includes 47% Growth In Search Ad Revenue

Online Marketing News From Around The Web:

Analytics

• How To Upgrade To Universal Analytics: A Survival Guide, Luna Metrics

Blogs & Blogging

• 7 Essential WordPress User Experience Plugins, usabilitygeek.com
• Twitter Co-Founder Evan Williams’ Blogging Platform Medium Opens Signups To All, TechCrunch
• WordPress 3.7 “Basie”, wordpress.org

Business Issues

• Is Google building a huge floating data center in SF Bay?, CNET

Content Marketing

• How small brands can create Big Content, www.branded3.com
• What the Future Holds for B2B Content Marketing: Experts Look Ahead, Content Marketing Institute

Conversion Optimization

• Cut the Crap: 6 Landing Page Conversion Killers and How to Avoid Them, Unbounce

Copywriting, Design & Usability

• 15 Copy Editing Tips That Can Transform Your Content into Persuasive and Shareable Works of Art, Copyblogger
• 20 Things Your Website Should Do and 5 Things It Shouldn’t, Small Business Trends
• Designing Search: Results Pages, uxmag.com
• Free “404: File Not Found” Handler for Webmasters to Improve User Experience, blog.archive.org
• reCAPTCHA just got easier (but only if you’re human), googleonlinesecurity.blogspot.com

Display & Contextual Advertising

• The New Facebook Ads Features You Need to Know About [Overview], www.jonloomer.com

Domaining

• The big winner of Obamacare rollout: The guy with HealthCare.com, VentureBeat

Ecommerce

• Cart Abandonment Stats [Infographic], Get Elastic
• Five Ways to Stop Basket Abandonment in its Tracks, performancein.com

General Internet Marketing

• #WTF Marketers? Get Your Act Together and Stop Killing Kittens!, www.aimclearblog.com
• How Many “Authorities” Can There Really Be?, neptunemoon.net

Internet Marketing Industry

• Client Communication And The Unfiltered Truth, raventools.com

Other Items

• Twitter functionality causing data drain on Windows Phone, Geekwire

Reputation Management

• How to Manage Online Reputation, Social Media Today
• The 5 Most Important “Don’ts” of Online Reputation Management, www.trackur.com

Social Media

• How to Use Social Media to Improve Your Reputation, authoritylabs.com
• LinkedIn ‘Intro’duces insecurity, www.dailydot.com

Video

• 5 Video Content Types & What You Should Understand About The Importance Of Video Marketing, Search Engine People
• Tips for Optimizing Your YouTube Videos, www.seerinteractive.com