MarTech » Marketing management » Marketing Day: October 25, 2013

Marketing Day: October 25, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Oreo, Taco Bell, Old Spice & ESPN Are Featured Brands In Twitter’s IPO Roadshow Video (Note: Autoplay video embedded below. Adjust your volume as needed.) Four brands made the cut and […]

Matt McGee on October 25, 2013 at 4:00 pm | Reading time: 5 minutes

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

Oreo, Taco Bell, Old Spice & ESPN Are Featured Brands In Twitter’s IPO Roadshow Video
(Note: Autoplay video embedded below. Adjust your volume as needed.) Four brands made the cut and had some of their most famous tweets included in Twitter’s new IPO roadshow video, which the company released today in preparation for next week’s roadshow and offering shares during the week of November 4th. The video is Twitter’s introduction […]
Google Signs Upfront Advertising Deal With MediaVest Worth Millions
In its largest advertising deal, Google has signed an agreement with Publicis division, MediaVest, worth tens of millions over the next year. The deal guarantees MediaVest clients, which include Honda, Coca-Cola and Walmart, premium placements on YouTube, the Google Display Network and mobile networks including mobile app network, AdMob. The deal signals the success of […]
Search. Browse. Abandon? How Automation Converts Browsers Into Buyers
Any marketer (at least one who hasn’t been living in a cave without Wi-Fi) knows the potential of search traffic in regard to driving sales. But exactly how much use can really be made of the potential customers driven to a site through search engines? Sometimes the details are a bit hazy with direct attribution […]
Infographic: All About How People Share On Pinterest
Pinterest is one of the hot social media sites to emerge over the past year or so. Need a stat rundown on who uses it (hint: moms are big), how they use it (think iPads), when and what they share? The folks at ShareThis have compiled an infographic based on Pinterest interactions they see through the […]
Is Not Provided A Good Thing?
It’s been a few weeks since Google rocked our worlds and stripped keyword-level data from the referrer, so it’s time to examine the fallout and see what’s changed in the world of search marketing. Surprisingly, not much. Keywords were beacons of insight – fantastic beacons – but keywords were a double-edged sword leading us to […]
Twitter Will Raise More Than $1 Billion In IPO
Twitter amended its S-1 filing document for the third time yesterday. This time the company offered share pricing and placed a more precise value on its IPO: up to $1.4 billion. Twitter said that shares would be tentatively priced at between $17 and $20: Prior to this offering, there has been no public market for […]
Microsoft Reports “Better Than Expected Results” With FY2014 Q1 Revenue Totaling $18.53 Billion
Using a new reporting framework, Microsoft released its FY2014 Q1 earnings today, with first-quarter revenue totaling $18.53 billion for the quarter ending September 30, 2013. During today’s earnings call, executive vice president and CFO Amy Hood said Microsoft saw broad based revenue growth from a geographic perspective, with its PC market and consumer revenue performing […]