Marketing Day: October 25, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter Now Has More Than 2,000 Interactive Tweet Partners Twitter’s interactive/expanded tweet product is growing. The company says that it now has more than 2,000 partners taking advantage of the ability […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Twitter Now Has More Than 2,000 Interactive Tweet Partners
Twitter’s interactive/expanded tweet product is growing. The company says that it now has more than 2,000 partners taking advantage of the ability to include various media in tweets via what are called Twitter Cards. When the expanded tweets product launched this summer, Twitter had a relatively small group of participating publishers like TIME magazine, the […]
- Mayer’s First Yahoo Acquisition: Stamped, Built By Former Googlers
Marissa Mayer has made her first buy as Yahoo’s CEO, and it’s a company with strong Google connections. Yahoo announced its acquisition of Stamped, a mobile/social recommendations service. And Mayer herself shared the image above on Instagram. The acquisition is more about the “who” than the “what.” Stamped launched in 2011 as the brainchild of […]
- Survey: Mobile Will Loom Large In Holiday Shopping
A new survey from online shopping portal PriceGrabber argues that mobile devices will play a major role in holiday shopping this year. So for all those marketers and retailers still without a mobile strategy: you were warned. The PriceGrabber data come from a US online survey conducted during two weeks in September. The survey had […]
- Betaworks Axes News.me Apps & Shifts Focus To Digg
Those who’ve relied on Betaworks’ News.me apps to find the most meaningful content from their followers are going to need to find another solution. News.me for the iPhone and iPad is no longer available in the App Store. News.me was a popular way for users to find the top content from their social connections — […]
- 5 Reasons Why National Brands Should Be Using Local Targeting In Mobile
Gone are the days of broad, fingers-crossed advertising. Advances in mobile location targeting technology now allow large national brands to reach their audience at a local level without the sweat once involved. Finally, the promise of location targeting is a reality…. so why aren’t more national brands using it? Here are five reasons why local […]
- Marketers Promoting iOS Apps Get Download Tracking From Google AdWords (But Only On Ads Served In Mobile Apps)
Back in April, Google released new AdWords features aimed at marketers of apps, including the ability to track conversions in the Google Play store. This week, the company followed up with a similar feature for iOS, which allows tracking of iOS downloads in the Apple app store when they are generated by an ad served in a […]
- Facebook “Relief Rally” Drives 19 Percent Gain After Upbeat Revenue Numbers
Call it a “relief rally.” After Facebook’s Q3 yesterday ($1.26 billion) beat consensus revenue estimates financial analysts changed their outlook on the company, with many shifting recommendations from “neutral” or “hold” to “buy.” As a result Facebook saw its shares gain nearly 20 percent by the close of trading on the NASDAQ today. The big […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Deconstructing The Google EMD Update
- Google Bringing In More Than $100 Million Per Day Via AdWords
- For Google Shopping & More, Vertical Search Works!
- Bing Ads Unveils Better Reporting
Online Marketing News From Around The Web:
Affiliate Marketing
- Rakuten LinkShare Affiliate Marketing Network Launches in Australia, eon.businesswire.com
Analytics
- A Guide to Social Advertising Analytics from Facebook, Twitter, and LinkedIn, www.blueglass.com
Blogs & Blogging
- 8 Reasons Even YOU Can Be a Kick-Butt Business Blogger, blog.hubspot.com
- Breaking News: The Blogosphere Will Self-Destruct In The Year 2013!, rantitude.com
- Consultants vs. Hacks: How to Blog in a Way that Convinces, Converts, and Sells, www.thesaleslion.com
Business Issues
- Final Instagram Price: $715 Million, thenextweb.com
- Apple’s Online Radio Service to Challenge Pandora in 2013, Bloomberg
- MICROSOFT: We Screwed Up When iPhone Came Out, www.businessinsider.com
- Why Facebook Should Buy Groupon, Forbes
Content Marketing
- 10 Content Marketing Tips For Small Business, www.simpleseogroup.com
- 15 Actionable Thoughts About Content Marketing, Social Media Distribution and SEO, www.buzzmaven.com
- 5 Ways to Create a Likeable Content Marketing Strategy, Convince and Convert
- How a New “Influencer” App Could be Your Most Powerful Content Marketing Weapon, www.contentmarketinginstitute.com
- The Argument for a Content Audit Your Marketing Team Never Made, www.clickz.com
Conversion Optimization
- A/B Testing – How Negative Test Results Produced in a 48.69% Lift, contentverve.com
Copywriting, Design & Usability
- 25 Yet More Free Fonts for Headlines, speckyboy.com
- 8 Code Snippets for New Website Projects, webdesignledger.com
- Brands from a parallel Comic-Sans dimension, www.webdesignerdepot.com
- Choosing the Right Typography for Your Website, creativeoverflow.net
- Designing for Viral Distribution, blog.intercom.io
- Ditch Traditional Wireframes, uxmag.com
- Should Mobile Design Principles Be Applied to the Desktop?, www.peachpit.com
Email Marketing
- Email: the forgotten social network, econsultancy.com
Mobile Marketing
- Android Malware up 580% Year-Over-Year, thenextweb.com
Other Items
- Just In: U.S. Copyright Office Publishes Final Rule With DMCA Exemptions, www.infodocket.com
- The election delays holiday shopping plans, Internet Retailer
Reputation Management
- How to Get Reviews for Your Business, blog.supermedia.com
Search Marketing
- Evaluating a PPC campaign using Break-Even Analysis, www.ppcassociates.com
- Five tips to improve paid search over the holidays, Internet Retailer
- Google Grants: Are you making the most of yours?, www.thirdsector.co.uk
- Setting Up an AdWords Campaign – A Checklist, www.hallaminternet.com
Social Media
- 5 Ways to Avoid Embarrassing Moments on Social Media, www.jeffbullas.com
- At 25,000 Tweets, My Thoughts About Twitter, Its Users, Business Impact, Advertising Obstacles, and Future, www.searchenginejournal.com
- Beyond Klout: Better Ways To Measure Social Media Influence, readwrite.com
- FACEBOOK: I WANT MY FRIENDS BACK, dangerousminds.net
- Is Facebook An Ecommerce Facilitator Or Competitor?, allfacebook.com
- Why Social Media Has Peaked and Needs a ‘Sonny Corleone’-Style Demise, www.forbes.com
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