Marketing Day: October 18, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Report: Only 45% Of Top 100 Internet Retailers Employ Tag Management Systems
  Lima Consulting Group and tag auditing firm ObservePoint audited Internet Retailer’s top 100 companies of 2012 to examine how retailers are deploying tag management systems and determine connections between site load times and site overhead. According to the report, only 45 percent of the sites employed a tag management system. To conduct the audit, nearly […]
• Google Shares Crack $1,000 Barrier
  A lot of people with Google stock are probably feeling wealthier this morning. The stock has just broken the long-anticipated $1,000 threshold. This is based on some very bullish reports by investment analysts and Google’s nearly $15 billion quarter, announced yesterday. The question now is whether GOOG can go much higher or whether this is […]
• Edit On The Go: Facebook’s Post & Comment Editing Mobilizes To iOS Devices Along With Photo Commenting
  Finally, Facebook will now allow iOS users to fight back against auto-correct. The newest Facebook iOS update (6.6) will now allow iOS users to modify their posts and comments within the Facebook app. Users will also have the ability to view all changes that were made within the app — and issue that was a […]
• Pew: US Tablet and E-Reader Ownership Now At 43 Percent
  This morning, the Pew Research Center released new survey data about tablet and e-reader ownership in the US. Previously, the organization had said that US tablet ownership among adults was 34 percent. The survey data released today indicate that 43 percent of Americans over 16 own either a tablet or e-book reader (or both). The […]
• Programmatic Ad Buying: A Tactical Primer
  A few months ago, we covered the four strategic phases of lean display advertising. The first phase consists of setting up your initial tests or experiments, which means choosing your initial campaign tactics to later observe which ones show the most potential for further optimization and scaling. This primer covers most of the campaign tactics […]
• How To Use Site Search To Get Keyword Insights In A (Not Provided) World
  Not Provided is all anyone is talking about these days — with good reason. Holding data hostage and forcing users to buy ads to see it is pretty dirty pool, in my opinion. Most of my clients cannot lay out the money just to grab data, so we’ve had to come up with some creative […]
• A Marketer’s Guide To User ID Targeting — Part 2: Understanding Android ID & The Future Of Mobile User IDs
  Since I wrote the first article in this two-part series, a lot has come to light regarding the use of mobile user IDs — especially Android ID, of which the public knows little about compared to the far more publicized Apple UDID and IDFA. In closing out this user ID targeting series, we’ll dive into […]
• Google Q3 2013 Beats With $14.89 Billion But CPCs, Motorola Down
  Google reported its third quarter earnings and revenues today. Total consolidated revenues (including Motorola) were $14.89 billion, which beat financial analysts’ estimates. Total revenues grew 6 percent over last quarter and 12 percent vs. 2012. Here are the revenue and segment highlights: Google sites generated revenues of $9.39 billion, 68 percent of total Google segment […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google Expands International Targeting In AdWords
• People+, A People Search Directory App, Coming To Google Glass In 2014
• Search In Pics: Matt Cutts Screen, Google+ Cop Car & Google Pipes
• Google Launches Expanded AdWords PLAs On Mobile Devices
• 9 Tips For Getting Free Clicks Through Google News
• Gathering New Keyword Insights In A (Not Provided) World
• Turn Domain Bias In Search Results To Your Advantage

Online Marketing News From Around The Web:

Affiliate Marketing

• IL Supreme Court: Affiliate Nexus Tax Law is Unconstitutional, Affiliate Tip
• Thriving US Social Startup Utilises the Power of Affiliate Marketing, performancein.com

Analytics

• Analytics and Testing: Understanding statistics symbols and terminology for better data analysis, www.marketingexperiments.com
• Let’s Get Real (Time): Using the New Real-Time Reports in Adobe Analytics, blogs.adobe.com

Business Issues

• As Suitors Swarm, Imgur Partners to Host Images for Yahoo, All Things D
• Apple ‘thrilled’ to have Campus 2 in Cupertino, says CFO Peter Oppenheimer, Apple Insider
• Facebook’s New Teen Policy Draws Fire, Wall Street Journal
• Just Look At How Google Dominates Ad Tech, Ad Age

Conversion Optimization

• How To Use Customer Modalities For Conversion Rate Optimisation, Koozai
• The Anatomy of a High Converting Landing Page, www.quicksprout.com

Display & Contextual Advertising

• Facebook Merges Broad Categories And Precise Interests, seobraintrust.com
• Google AdSense Asynchronous Code Now Out Of Beta, Search Engine Roundtable
• How can Facebook advertisers succeed in Q4 — the holiday season?, Inside Facebook

Domaining

• It’s official: Verisign has balls of steel, DomainIncite

E-Commerce

• Google beefs up retailer reviews with data from StellaService, Internet Retailer
• How Fast Are Top Ecommerce Sites? [Infographic], Get Elastic

Email Marketing

• The Changing State of Email Navigation Bars, www.exacttarget.com
• 4 Things Not to Do in Email Marketing, Practical E-Commerce

General Internet Marketing

• How to Engage Online Auto Shoppers in a Multi-Device World, Yahoo Advertising Blog

Internet Marketing Industry

• Oracle Buys Compendium, A Content Marketing Startup, To Build Up Its Arsenal Against Salesforce, TechCrunch
• Socialbakers Continues its Rapid Expansion with Two Key Senior Hires, Social Bakers

Mobile/Local Marketing

• Apple Surpassing Android With Businesses Writing Custom Mobile Apps, All Things D
• How Audiences Must be Redefined for the Mobile Platform, streetfightmag.com
• Top 7 Reasons Why Mobile Ads Don’t Work, AdWeek
• Unwrapping Windows 8.1: Bing Apps, www.bing.com

Other Items

• 6 New Features: Speed Boost, Custom Sharing and more, Feedly Blog
• Google Tests New Desktop Sign-in Page, Google Operating System

Social Media

• How to Incorporate Analytics into Your Pinterest Marketing Strategy, KISS Metrics

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.