Marketing Day: October 18, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Dlvr.it Converts To Freemium Distribution Model Dlvr.it, an automation tool used by many bloggers and publishers, is switching to a freemium business model with the launch of two premium account plans […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Dlvr.it Converts To Freemium Distribution Model
Dlvr.it, an automation tool used by many bloggers and publishers, is switching to a freemium business model with the launch of two premium account plans and changes to its existing free service. The new plans were introduced in an email sent to users last night. Dlvr.it allows publishers to automatically distribute content from an RSS […]
- Twenty Dollars For A Twitter App? Blame Twitter’s API Rules
Would you pay $20 for a Twitter client? Especially when Twitter has its own free client, and several other Twitter clients are also free? That’s the question that Tapbots is asking Twitter users. The company, makers of the excellent and popular (and free) Tweetbot client for iOS, has just released its desktop Mac version of […]
- Google Q3 Earnings ($14.1B) Leak Early, Company Blames RR Donnelley
Roughly an hour ago a draft of Google’s Q3 earnings press release appeared on the SEC Edgar website. It showed revenues of $14.1 billion, including $2.58 billion from Motorola. The language of the release made it clear that the document wasn’t final (“pending Larry quote”). The early release came as a big surprise to tech bloggers […]
- The Fallacy Of Twitter Marketing Rules: Different Approaches For Different Objectives
Our little baby is growing so quickly! Just yesterday, well, in 2007, Twitter was debuted at SXSW. It was the same year the iPhone displaced the celebrities and politicians on the cover of Time Magazine. By the time the vice presidential candidates debated earlier this month, over four million tweets concerning the debate were exchanged. The […]
- The Future Of Location-Based Marketing Isn’t Foursquare
For once in my life, I hope I am wrong. But I don’t think I am. Over the last three years, check-in and local search start-up Foursquare has become the face of location-based services. And while the app has gained a lot of traction among those that run in the social crowds, it has only […]
- Twitter Takes First Country-Specific Censorship Action, Against Hate Group In Germany
Earlier this year, Twitter added the ability to block Twitter accounts and tweets by a country-by-country basis, in case it needed to respond to legal requests. Nine months later, the company has done this for the first time, for a hate group based in Germany. The Financial Times spotted the action and reported it in […]
- Google Announces Android Event For Oct. 29
Hey Microsoft. That Windows Phone 8 event you have planned for Oct. 29 in San Francisco? Google wants in on that day, having just announced a rival event in New York City, perhaps to announce its next Nexus phone. Invites were just emailed by Google to members of the press about an Android event, as […]
- Pinterest Users Can Now Block, Report Accounts
Marketers that are active on Pinterest may want to tread a little more carefully now, thanks to a couple new features that Pinterest is rolling out this week. Pinterest users now have the ability to block and/or report others at the account level. Reporting was previously available only on individual pins, which was an inefficient […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Webcast: What makes an ad great? Don’t just keep guessing….prove it!
- Google Q3 Earnings Leak: $14.1 Billion, Disappoint Surprised Investors
- FTC Playing Antitrust Poker With Google And Looking For A Way To Save Face
- Why Changed Goals Require Changed Metrics
- Google Now Reports “Practically 100%” Of Manual Actions
- Google Searchers 3x More Likely To Be Logged-in Than Bing
- Google’s Moby Dick Logo Takes You To Herman Melville Books Knowledge Graph
- After Sting Operation, Yelp Outs 8 Businesses That It Caught Trying To Buy Reviews
Online Marketing News From Around The Web:
Affiliate Marketing
Analytics
- Real Time Analytics Supports Profiles, Google Analytics Blog
- Google’s (not provided) One Year Later, Rimm Kaufman
- How do I track offline phone sales?, www.smartinsights.com
Blogs & Blogging
- 5 Tips For Effective Blog Writing, www.simpleseogroup.com
- How to Make Your Blog Posts Work Harder for Your Business, pushingsocial.com
Business Issues
- Apple loses UK tablet design appeal versus Samsung, www.bbc.co.uk
- Color Labs To Be Acquired By Apple, thenextweb.com
- Where Google Ventures Is Searching Now, Wall Street Journal
- Yahoo’s Marissa Mayer in Talks to Join Jawbone Board, allthingsd.com
Content Marketing
- Data-Driven Brand Storytelling, www.contentmarketinginstitute.com
Conversion Optimization
- Conversion rate optimization: five key success factors, econsultancy.com
- Increase Website Conversion in 30 Bajillion Ways (or just 1), www.lunametrics.com
General Internet Marketing
Local Marketing
- 5 Characteristics of a Healthy Local Google+ Page, googleandyourbusiness.blogspot.com
Mobile Marketing
- Facebook Reveals New Android Developer Center, SDK 3.0 Beta, thenextweb.com
- Proximity Mobile Payments Set to Explode in US, eMarketer
- Tablet Ads Deliver Results, but Barriers Remain, eMarketer
Other Items
- Jack Dorsey: Leadership Secrets Of Twitter And Square, Forbes
- The new Chromebook, for everyone, chrome.blogspot.com
Search Marketing
- Google AuthorRank: Heir to the Throne, www.portent.com
- What is SEO 2012?, www.davidnaylor.co.uk
Social Media
- Announcing a New Pages Structure for Global Brands, www.facebook-studio.com
- 6 Mistakes Your Clients Are Probably Making in Social Media, Convince and Convert
- Facebook tests profile completion percentage, asks for current city, www.insidefacebook.com
- Four Brands Using Instagram Really Well, spinsucks.com
- How to Beat the Image Bias of Pinterest: Getting Pinned, Blocking Pins & Image Optimization Tips, KISS Metrics
- On Twitter Brand Retweets Are Up but Original Posts Are Down. Is that Good News or Bad News?, Marketing Pilgrim
- The human face of big data, Twitter Blog
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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