Marketing Day: October 14, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter Advertisers Can Now Schedule Promoted & Organic Tweets The development of Twitter’s ad product takes another step today with the launch of Scheduled Tweets. This gives advertisers of all sizes […]

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mday240pxHere’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Twitter Advertisers Can Now Schedule Promoted & Organic Tweets

    The development of Twitter’s ad product takes another step today with the launch of Scheduled Tweets. This gives advertisers of all sizes the chance to time their tweets to specific events or related ad campaigns up to a year in advance. And this is quite interesting: Scheduled Tweets can be either paid (i.e., a Promoted […]

  • US Sen. Markey Calls For FTC Investigation Over Google’s “Shared Endorsements”

    Senator Ed Markey (D-MA) has asked the Federal Trade Commission to take a closer look at Google’s “Shared Endorsements” ads. On Thursday when the New York Times story discussing the program was published it initially appeared that Google was introducing a new “Sponsored Stories”-like ad unit. I was confused at first (before talking to Google), as […]

  • Facebook Buys Israeli Mobile Analytics Company Onavo

    Facebook has acquired Israeli startup Onavo. TechCrunch first reported the news, which was confirmed by a company blog post. The acquisition price wasn’t announced but speculation puts it between $150 and $200 million. There are essentially two aspects to Onavo: consumer-facing apps that help users manage data and save money and an app-analytics business. The […]

  • Foursquare Ads Now Open To SMBs All Over The World

    Foursquare says 1.5 million small businesses (SMBs) have claimed their listings and are using its platform. Now it wants to make some money off of them by opening up Foursquare Ads to all comers around the world. Roughly 50 percent of the 1.5 million SMBs are inside the US and the rest are scattered throughout […]

  • Understanding & Utilizing The Right Tactics For Your Display Campaign

    Since the beginning of advertising itself, attribution — the science of measuring advertising effectiveness — has challenged marketers. Digital advertising promised increased accountability, but the ability to measure every ad impression created a barrier of complexity for marketers looking to properly understand and evaluate their digital advertising investments. In our last article, we looked at […]

  • Doug, Ford’s Hilarious Spokespuppet, Is Missing From YouTube

    Ford created my favorite YouTube campaign of all time. It took place in 2011 and starred an orange, irreverent puppet named Doug and his reluctant co-worker, John. The two appeared in several videos about the Ford Focus. The campaign was brilliant and had all the elements you want in a video campaign. Each video was […]

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Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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