Marketing Day: October 12, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Red State, Blue State: The Social Network VP Debate Divide Shown In Map Form In addition to the spikes in search activity, Thursday’s U.S. Vice-Presidential Debate also heated up across popular […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Red State, Blue State: The Social Network VP Debate Divide Shown In Map Form
In addition to the spikes in search activity, Thursday’s U.S. Vice-Presidential Debate also heated up across popular social networks. You won’t be surprised to know that both Twitter and Facebook saw plenty of debate-related discussion, and I’ll share some of that in a moment. But I want to start with a fascinating map from a […]
- Making It Personal: Taking Action On Your Customers’ Digital Body Language
You stagger into your favorite coffee shop on Monday morning at 7 a.m., yawning and desperate for a caffeine jumpstart, when Mandy the barista places your daily double cappuccino with extra foam in front of you before you even have the chance to croak out your order. She’s also thought to include a sample of […]
- Yahoo’s Newly Redesigned Home Page Drops Flickr & Purple Logo
Business Insider has a screen capture of the reportedly soon to be released new Yahoo home page under Marissa Mayer’s new lead as CEO. Overall, I find the new look to be cleaner, tighter and a bit more organized. But one glaring omission is featuring Flickr on the options on the left. It was listed […]
- Marketing Biz: DISQUS Builds Tunnels, Verbs Become Uniform & Groupon Serves Up Breadcrumb
It was a relatively quiet week in the world of marketing. Perhaps politics or the San Francisco Giants playoff run (#gogiants) is keeping people from churning out work. There were some notable exceptions like the clever move DISQUS is making with their My Disqus product or Twitter’s pre-emptive purchase of Vine. Another Little Bird also made […]
- Can Facebook Build A Better Search? Should It?
The road to Facebook’s mid-term success is paved with search goodness, many believe. When the stock starts tanking, the top execs apparently believe a good thing to do at a shareholder’s meeting is make an opaque reference to building a better search engine. “Build a better search” is an anthem many of us in the […]
- Report: iPhone 5 Web Traffic Passes Samsung Galaxy S3 In Three Weeks
Samsung has sold many millions of units of its flagship Galaxy S3 Android smartphone around the world — well over 20 million (perhaps over 30 million now). However, according to Chitika, in a little under three weeks since the iPhone 5 has been out the Apple device has passed it in terms mobile traffic share […]
- Findery Now A Public Beta: Anyone Can Add Notes Around The World
Findery announced they are now open to the public, still as a beta, but open for anyone to sign up with and use. Findery originally launched as Pinwheel but had to change their name to Findery over a trademark infringement issue. Findery allows users to leave public or private geotagged notes that are associated with […]
- 2 Days Left to Save $400 on SMX Social Media Marketing
SMX Social Media Marketing Super Early Bird rates – the lowest offered – expire tomorrow, Saturday, October 13. Register now. Here’s all you get: Exceptional content: 2 days featuring tactic-packed sessions and keynotes 100% focused on paid, earned and owned social media Invaluable connections: Meet other’s like you and the expert speakers pre-show and in-person […]
- Survey: Most Users Support “Do Not Track” Idea, Don’t Want Websites To Collect Their Data
As part of the Amsterdam Privacy Conference held earlier this week in The Netherlands, professors from the UC Berkeley School of Law presented research on US consumer attitudes toward online privacy and the concept of “do not track” (DNT) in particular. The three professors behind the research, Chris Jay Hoofnagle, Jennifer M. Urban and Su Li, have published several […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- VP Debate Spurs Searches Like “Shirtless” (Ryan), “Laughing” (Biden) & Other “Malarkey”
- Search In Pics: Google Truck Containers, Chrome Switch Ball & Google Docks
- IAB: Search Still On Top, Accounting For Nearly Half Of Interactive Ad Spending
- Rediscovering The Google AdWords Editor Keyword Opportunities Tool
- YouTube Search Adds Time Watched As Ranking Factor
- 10 Simple Tips To Make Your Excel Charts Sexier
- 2 Days Left to Save $400 on SMX Social Media Marketing
- As VP Debate Nears, Search Interest In Ryan Outpaces Biden
Online Marketing News From Around The Web:
Analytics
- What Analytics Don’t Tell You About Social Traffic, socialtimes.com
Blogs & Blogging
- 12 Most Overlooked Blog “Set Up” Basics You’re Probably Guilty Of, 12most.com
- 5 Important Questions to Ask Yourself About Your Guest Posting Outreach, Search Engine Journal
- Community + Business = Useful Blog Content, BruceClay.com
- Evolving My Disqus, blog.disqus.com
- How I Doubled My Blog Traffic (& Got a Bigger Audience) in 3 Weeks, www.sugarrae.com
- The 7 Habits of Highly Ineffective Bloggers, www.problogger.net
- The Passion-Effort Feedback Loop to Blogging Success, www.buzzmaven.com
- You’re Going to Stop Reading My Blog Soon, www.thesaleslion.com
Business Issues
- Atlanta’s Pardot acquired by ExactTarget for about $100M, www.bizjournals.com
- Apple vs. Google is the Most Important Battle in Tech, business.time.com
- Apple Wins Delay of South Korea Sales Ban on IPhone, IPad, BusinessWeek
- Australian court orders Twitter, Facebook to remove posts about murder defendant, www.dailydot.com
- Google’s Driverless Car Draws Political Power, Wall Street Journal
- How Foursquare plans to monetize: no dumb banners, all specific targeting, Pando Daily
- Twitter CEO Dick Costolo on Jack Dorsey, ad revenue, going public, www.marketplace.org
- Twitter CEO Dick Costolo: “Twitter is a city company”, GigaOM
Display & Contextual Advertising
- 7 Considerations Before Getting Your (Promoted) Tweet Wet, www.ppcassociates.com
- Best Practices for Facebook Ad Design, fbppc.com
- How to Make B2B Ads Sexy, blogs.salesforce.com
Email Marketing
- When crappy interruption marketing harms a brand, Web Ink Now
General Internet Marketing
- First week of 2012 holiday marketing results, www.experian.com
- Identifying online Black Friday Shoppers, www.experian.com
Mobile Marketing
- Mobile site performance soars for Sears, Internet Retailer
- Orbitz spreads its ‘mobile magic’ throughout a redesigned m-commerce site, Internet Retailer
Reputation Management
- 5 PR disasters that started on YouTube, www.prdaily.com
Social Media
- 5 Ways to Get Smart on Social Media, blog.ubervu.com
- How to Diagnose and Survive the Current Facebook Reach Drought, socialfresh.com
- The problem with bad science…, blog.tickr.com
- Who’s tweeting? New study has the answer, www.dailydot.com
- 7 Targeted Social Networks Niche Marketers Should Try, blog.hubspot.com
- Don’t Get Burned: Your 20-Step Social Media Checklist, www.trackur.com
- Facebook runs tests, knocks service off across Europe, m.cnet.com
- Facebook’s Testing A Toolbar Layout With Notifications On The Right Near Ads And Gifts, TechCrunch
- Tumblr continues its quest for original content, sending out a call for paid freelancers, Pando Daily
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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