Marketing Day: October 1, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook: Don’t Worry About Ad Clicks, Optimal Reach & Frequency Are Just As Important By now we’ve all heard the doubts on whether or not Facebook Ads work to drive meaningful […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Facebook: Don’t Worry About Ad Clicks, Optimal Reach & Frequency Are Just As Important
By now we’ve all heard the doubts on whether or not Facebook Ads work to drive meaningful business. Today Facebook will be unveiling data that counters the traditional ideology that clicks are king for brand advertisers. The new data shows that brand advertisers should focus on impressions, reach and frequency. Facebook teamed up with Datalogix, […]
- Yahoo’s Marissa Mayer Adds “Mom” To Her Title, Gives Birth To A Baby Boy
Yahoo CEO Marissa Mayer took time away last night from transforming Yahoo to give birth to another transformation, a baby boy born to her and husband Zack Bogue. BBB — Baby Boy Bogue, as they’re calling him until deciding on a name, arrived one week early at 10:22pm last night weighing in at 8 lbs, […]
- Google Tag Manager: New Google Product
Today Google announced a new product to the world: Google Tag Manager. It is an extremely important addition to marketers, as it allows them to add or remove tags used for marketing and measurement without the need to ask from webmasters to change the website code. According to the Google Tag Manager help center: Google […]
- Urban Airship Brings New Geo-Precision To Targeting In-App Notifications
Portland-Oregon based Urban Airship has launched a new location messaging product. It enables publishers and developers to deliver locally relevant messages from within their apps using a variety of precise location-targeting capabilities. Specific locations can be excluded as well. Marketers could, for example, target a zip or neighborhood exclusively or equally block a specific area from receiving the […]
- Yandex Launches Browser, Alternative App Store For Android Devices
This morning Yandex made two significant announcements: a new Chromium-based web browser and an alternative app store for Android handsets, called Yandex Store. The browser supports both Mac and Windows. In addition to Chromium, which is the source code for the Google Chrome browser, the new Yandex browser uses WebKit and incorporates Opera’s Turbo technology, which helps […]
- Will Search Engines One Day Be Overcome With Display Ads?
Last month, Google’s famously streamlined white homepage was plastered with something different: an animated banner ad. Since Google has been credited as an ad-free (or, at least, display-ad-free) search engine, the animated banner ad for the Nexus 7 Android tablet came as a bit of a shock to both Google users and the wider industry. While this […]
- Top Tweets Personalized To You Are Now Appearing In Your Discovery Tab
In May Twitter had changed the Discovery tab to include more personalization on content discovery. That change was an improvement, but focused on top stories & content, not necessarily Tweets. The new change is geared more to popular Tweets than just news articles. When a user now clicks on the Discovery tab, they see “Tweets, What’s happening now, […]
- Google Continues Dismantling Feedburner: Goodbye Adsense For Feeds
Google has announced plans to shut down its Adsense for Feeds service, a move that continues Google slow dismantling of the Feedburner RSS service. Adsense for Feeds is (was) Google’s primary moneymaker for Feedburner. The program allowed publishers to make money by putting Google ads in their RSS feeds; when a user clicked an ad, […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Yahoo BOSS Expands To Offer Geolocation Data
- Mayor Bloomberg Declares “Search Week” In New York City
- Circle Of (Search) Life: Google Brings Catalogs Back To The Web
- How An iOS 6 Change Makes It Seem Like Google Traffic From Safari Has Disappeared
- 5 Most Common Ways PPC Accounts Get Out Of Shape
- Are You Ready For The Coming SMB Marketing Boom?
- Search Week: October 1, 2012
- Search Month: September 2012 Search News, In Review
- Search Week: September 24, 2012
- Google Issues “Weather Report” Of Crack Down On Low Quality Exact Match Domains
Online Marketing News From Around The Web:
Affiliate Marketing
- Five Must-Read Tips from Affiliate Experts, blog.skimlinks.com
- How to Set Affiliate Marketing Commissions, www.practicalecommerce.com
Analytics
- 5 Analytics Platforms For Better Hyperlocal Ad Targeting, streetfightmag.com
- The Complete Beginner’s Guide To Web Analytics, www.simplyzesty.com
Blogs & Blogging
- 7 Reasons Why Blogging is Failing to Generate Leads For So Many Marketing Agencies, www.thesaleslion.com
- How to Set Featured Images on Your Blog, blog.shareaholic.com
- The State of WordPress Themes and ThemeForest, wpcandy.com
- Where & How to Start a Business Blog, Small Business SEM
Business Issues
- Google can’t enforce German Microsoft injunction – ruling, Reuters
- Facebook Acqhires Founders Of Carsabi Who Will Sell Off Their Car Price Comparison Site, TechCrunch
- Mr. Zuckerberg Goes To Russia: Red Square, McDonald’s, Meeting With The Prime Minister, allfacebook.com
Content Marketing
- 5 Simple Online Services for Checking Content Plagiarism, www.problogger.net
- 3 Cases that Prove the Power of Content Marketing, www.contentmarketinginstitute.com
- 5 Ways to Create Better Content for Mobile, contently.com
- B2B Content Marketers Prioritize Lead Gen, eMarketer
- Content-Based Retargeting Strategy, justinbriggs.org
- How to Write Content That Converts, www.blueglass.com
Conversion Optimization
- 10 Conversion Boosters for Ecommerce Pages, searchenginewatch.com
- Conversion Rate Optimization: 2 takeaways from a 42% increase in conversion, www.marketingexperiments.com
Copywriting, Design & Usability
Display & Contextual Advertising
- AOL Pushes New Devil Units for Specific Brand Verticals, ClickZ
- People StyleWatch Turns Its Twitter Wallpaper Into Ad Space, Ad Age
- Relevant Ads That Protect Your Privacy, www.facebook.com
Domaining
- Nominet proposes second level .uk domain names, domainnamewire.com
General Internet Marketing
- Mass Persuasion, One User At A Time, techcrunch.com
- 33+ Tools And Resources To Increase Website Trust And Sales, Small Business Trends
- B2B Marketing & Influence Interview with @PaulGillin, Online Marketing Blog
- How to Handle Price Objections, www.quicksprout.com
Mobile Marketing
- Consumers Give Mobile Sites The Nod Over Apps As M-Commerce Rises, www.marketingcharts.com
- Spam text senders face fines of up to £500,000, The Guardian
Other Items
- Why I got Fired from Facebook (a $100 Million dollar lesson), okdork.com
- Marissa Mayer Had A Baby Boy!, www.businessinsider.com
Reputation Management
- Little Known Brand Monitoring Search Tricks, Small Business Trends
Social Media
- How Pinterest can boost your press release results, www.healthcarecommunication.com
- Report: Brands with large followings aren’t necessarily sociable, www.ragan.com
- 5 Ways to Improve Your Facebook News Feed Exposure, www.socialmediaexaminer.com
- Guy Kawasaki and 10 Experts Chime in on the Value of Google Plus, windmillnetworking.com
- Security Flaw Lets Hackers Steal Twitter Accounts, www.buzzfeed.com
- Social Media: A Positive Tool, Not a Negative Platform, www.margieclayman.com
- The #RyderCup on Twitter, blog.uk.twitter.com
- Top 10 Movies That Ran Successful Social Media Campaigns, Social Media Today
- Which is better, LinkedIn Recommendations or LinkedIn Endorsements?, www.christopherspenn.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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