Marketing Day: November 9, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Marketing Biz: Foursquare Ratings, Universal Analytics & Death Of A Salesman

  This week was full of news that will have an impact on marketers today and well into the future. Foursquare rolled out ratings aimed at undermining Yelp’s star platform, Twitter continued to promote Twitter Cards, Schema.org integrated Good Relations vocabulary, Google introduced Universal Analytics and Federated Media shut down their direct sales business. Marketing services […]

• Study: iPad Controls 98 Percent Of Tablet Web Traffic

  There are a lots of tablets in the market now and hardware-tracking firm IDC says that Android’s share is gaining on Apple. However, despite the increase in “shipments” of various tablets, very few of them drive meaningful web traffic according a new study from mobile publishing platform Onswipe. Onswipe says that the iPad is responsible […]
• Affiliate Management: Things To Do In Q4 To Prepare For 2013

  It’s hard to believe that we’re already a month into the fourth quarter. Most affiliate management initiatives are centered around the holiday shopping season; and, now that those plans are in motion, this is a good time to start thinking ahead and planning for 2013. While it may take a little more doing to get […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• China Blocks Google Search, Gmail, Google+, Maps & More
• Of “Magic Keywords” & Flavors Of Personalized Search At Google
• How Does Color Usage Affect SEO & Conversions?
• Search In Pics: Google Chains, Google Drive On Wheels & Android Birthday Cake
• Mesothelioma, Asbestos, Annuity: Google’s Most Expensive Keywords
• Ecommerce SEO Using Schema.org Just Got A Lot More Granular

Online Marketing News From Around The Web:

Analytics

• What is Universal Analytics? How Does It Affect My Website?, Luna Metrics

Blogs & Blogging

• #031: My Advice to Beginning Bloggers [Podcast], michaelhyatt.com
• Do More Comments Make Your Blog Stronger?, www.blueglass.com

Content Marketing

• Experts Reveal Content Marketing Truisms–And A Few Important Non-Truisms, www.demandgenreport.com
• Reverse Engineer Content Strategy – Magazine Planning Offers Blueprint, www.contentmarketinginstitute.com

Copywriting, Design & Usability

• Dueling and Design, uxmag.com
• Isn’t it about time to take UX Research more seriously?, www.simpleusability.com

Display & Contextual Advertising

• Is Retargeting Coming to Twitter?, www.digiday.com

Email Marketing

• Responsys: Promotional email sends up 20% YoY, www.bizreport.com

General Internet Marketing

• 34 SaaS Marketers Reveal What Inspires Them About Modern Marketing, KISS Metrics
• Press Release Ideas for Small Businesses Who Don’t Have a Lot of News, www.newspapergrl.com
• Understanding the Intimacy Differences of Blogging, Video, and Podcasting, www.ryanhanley.com
• Marketing automation: the rocket science of B2B marketing, econsultancy.com
• Mobile, Social Get Holiday Boost, eMarketer

Mobile Marketing

• Don’t be misled by smartphone market share numbers, Internet Retailer
• Under the Hood: Integrating standalone mobile app features into Facebook for iOS, www.facebook.com

Reputation Management

• How Online Reviews Make (or Break) Your Business, www.inc.com

Social Media

• News Feed, EdgeRank and page posts: what’s really going on with Facebook?, Inside Facebook
• A New Look for Friendship Pages, newsroom.fb.com
• Facebook Testing Notification Sounds, Business Insider
• Facebook Testing Out Comment Threading, Adds Reply Button, www.kairaymedia.com
• Family Feud: Tense Thanksgiving for Facebook and George Takei, Wired
• Now is the Time… to Invest in Gold, blog.reddit.com
• The Age-Old Question: How Do I Build a Social Media Audience?, www.business2community.com
• The New, Old Rules for Winning Fans and Influencing Followers, www.businessesgrow.com