Marketing Day: November 8, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Nielsen: Facebook Users Spending 30 Minutes Less There Now Than 6 Months Ago Facebook is still tops when it comes to how much its average users spends on the site, but […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Nielsen: Facebook Users Spending 30 Minutes Less There Now Than 6 Months Ago
Facebook is still tops when it comes to how much its average users spends on the site, but that time has declined by nearly a half-hour over the past six months. My assumption is that you can blame mobile for that. The numbers are from Nielsen’s Top 10 web brands list for September 2012. Nielsen […]
- Delicious Offers Sneak Peek At Upcoming Redesign
Having already made some incremental updates to the service, Delicious is prepping a more substantial redesign and is now offering a preview of what’s to come. The sneak peek is available at demo.delicious.com, but Delicious warns that it’s a work-in-progress and doesn’t have all of the existing site’s features. Here’s a screenshot of the home […]
- Beyond The Campaign: Exploring Next Steps
So, you’ve chosen your ad types, written creative, ran and optimized your campaign. What’s next? Evaluating Success It’s a fairly straightforward process to decide if your campaign was successful. Did you get fans? Conversions? Sign ups? Did you fulfill your campaign’s original goals? That should be easy to measure. The optimization strategies outlined in my […]
- Survey: 50 Percent Are Sharing Coupons, Mobile Ads Via Smartphones
Social marketing provider RadiumOne this morning released the results of a survey of US consumers about their mobile habits. There’s not a great deal of new information in the survey but it reaffirms the growing importance of mobile in the consumer purchase cycle — a basic fact that many marketers still seem not to fully […]
- Leaving Las Vegas… with Expert Marketing Tactics! Last Chance to Save $300 on Marketing Land’s Social Media Conference
SMX Social Media Marketing Early Bird rates expire this Saturday, November 10. Register now and save on all pass options! Join us December 5-6 in Las Vegas for: Expert speakers dealing out jackpot-winning tactics on paid, earned and owned social media. High roller keynotes from Twitter’s safety team lead Del Harvey, and Vic Gundotra, head […]
- To Google Play or Not to Google Play? That is the Android App Store Question
How much thought have you put into deciding which app store you should publish your Android app in? If the answer is none, don’t panic; you are not alone. Although many marketers are aware of alternative app stores, many don’t know the advantages of using these additional app stores. The vast amounts of app developers initially opt […]
- Twitter Cards: How Savvy Marketers Get More Out Of Twitter
Although Twitter has been around for a long time, there are still many people who do not know what Twitter Cards are. Well, good news everyone: by the time you are finished reading this post, you will! Let me start out with a comparison. For Google, there are meta tags, for Facebook, there are Open […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Priceline To Buy Travel Search Engine Kayak For $1.8 Billion
- Bulk Editing Comes To AdWords Web Interface
- Download Bing Home Pages To Your Computer
- The Mess That Is Google Shopping
- 3 Mobile Trends Every Search Marketer Must Know
- Can SEO Be Your Business Advantage?
- Leaving Las Vegas… with Expert Marketing Tactics! Last Chance to Save $300 on Search Engine Land’s Social Media Conference
- Google Is #4 In China As It Continues To Lose Market Share
- The Google Dracula Logo: Bram Stoker Books
Online Marketing News From Around The Web:
Affiliate Marketing
- Affiliate Program Mistakes, HasOffers
Analytics
- Google Analytics: Overcoming ‘Not Provided’ Keywords, www.practicalecommerce.com
Blogs & Blogging
- 3 Alternative Solutions to Replace the Google Feedburner Service, Search Engine People
- Automattic releases Jetpack 2.0: Publicize, post by email, infinite scroll and "photon", wpcandy.com
- Does your blog have a potty mouth?, www.seocopywriting.com
- Rules for Guest Posting: Guidelines & Best Practices, geoffkenyon.com
- To Blog for Yourself or Contribute to Others, spinsucks.com
- What matters to you the most? Traffic, comments, shares, or something else?, diyblogger.net
- What’s New for the New Disqus, blog.disqus.com
- WordPress Security For Blogs and Small Business, Why care?, www.iblogzone.com
Business Issues
- Exclusive: Google Ventures beefs up fund size to $300 million a year, Reuters
- EXCLUSIVE: Layoffs At Groupon, www.businessinsider.com
- Groupon falls short of analyst expectations, reporting Q3 revenues of $568.6 million and earnings per share of $0.00, thenextweb.com
Content Marketing
- Buffer’s Content Marketing Story, www.blueglass.com
- Content Marketing Ideas for Apartment Communities, www.verticalmeasures.com
- Creating Shareable Content Is Easier Than You Think, Search Marketing Standard
- The Viral Video Formula Revealed: 7 Key Elements for Viral Content, www.reelseo.com
Conversion Optimization
- How Infomerical Techniques Can Boost Any Conversion Rate, www.marketingwords.com
- The usability experts were right: 5 changes we made to increase conversion by 50%, www.thumbtack.com
Copywriting, Design & Usability
- Responsive background images with fixed or fluid aspect ratios, voormedia.com
- There’s no place like home (page), www.wordtracker.com
Display & Contextual Advertising
Email Marketing
- 3 powerful email marketing lessons from the 2012 elections, www.whatcounts.com
- 50 Ways to Grow Your Email List, blog.returnpath.com
General Internet Marketing
- comScore Reports $41.9 Billion in Q3 2012 U.S. Retail Ecommerce Spending, Up 15 Percent vs. Year Ago, comScore
- 6 Steps for Creating Your 2013 Online Marketing Plan, www.webpagefx.com
- It’s Time for Another Ecommerce Reality Check, www.screenwerk.com
Internet Marketing Industry
- People on the Move in the Social Business Industry, Oct 8, 2012, www.web-strategist.com
Mobile Marketing
- Measuring the Fat Fingers Problem, eMarketer
- Showrooming Trend & Mobile Ecommerce on the Rise – 35% Price Shop, www.aaronweiche.com
Other Items
- Always getting faster, Google Chrome Blog
Reputation Management
- 6 tools for managing your reputation online, www.ragan.com
Social Media
- Announcing Secret Boards for the Holidays!, Official Pinterest Blog
- Facebook puts greater emphasis on ecommerce, Internet Retailer
- Guinness confirms 3 social media world records for Obama, www.dailydot.com
- How to Use Twitter Hashtags to Your Advantage, Performancing.com
- One-Third of Google Employees Haven’t Posted to Google+ in Past Month [REPORT], mashable.com
- The best way to measure your social media efforts, www.ragan.com
- The Problem with Scheduling Posts on Facebook and Twitter, inklingmedia.net
- The top 10 social media fails of 2012, econsultancy.com
- Twitter accidentally sends mass password reset email, www.dailydot.com
- Twitter user passwords reset after accounts breached, www.zdnet.com
- Why Klout and Kred Fail, geofflivingston.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
Related stories