Marketing Day: November 5, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: TIME Names Google Glass A ‘Best Invention Of 2012′ Google Glass, the wearable computing system that’s still months away from being delivered to early developer industry buyers, has made TIME magazine’s […]

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Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • TIME Names Google Glass A ‘Best Invention Of 2012′

    Google Glass, the wearable computing system that’s still months away from being delivered to early developer industry buyers, has made TIME magazine’s list of the best inventions of 2012. It joins an interesting list of items that includes indoor clouds, a toy that turns an iPhone into a virtual dog and the Mars Curiosity rover. […]

  • Twitter Will Hide, Not Remove, Tweets That Violate Copyrights

    Twitter is changing how it handles legal requests against individual tweets that violate copyright. Rather than remove the tweets altogether, Twitter will now hide the tweets and show a message alerting readers that the original tweet is being withheld. GigaOm first reported the news on Sunday, following a tweet from Jeremy Kessel, Twitter’s manager of […]

  • Paid, Earned & Owned Tactics from the Experts; SMX Social Media Marketing Conference Rates Increase End of Week

    Sometimes “winning” is just a matter of improving the odds. And stacking the deck in your favor with successful social media marketing tactics and strategies is a smart bet. Improve your odds. Attend SMX Social Media Marketing, December 5-6 in Las Vegas. Here’s what you get: More than 45 of the world’s most knowledgeable social […]

  • Why Social Media ROI Can’t Be Measured – And Why That’s OK

    “There are things we know that we know. There are things that we know we don’t know. But there are also unknown unknowns. There are things we do not know we don’t know.” When I read this (slightly paraphrased) quote from Donald Rumsfeld back when it was first said in 2002, it sounded like total […]

  • Unstructured Data Is Redefining “Premium” In The World Of Display Advertising

    Premium inventory is a term used by publishers and networks to generate higher demand and higher fees for advertising on portions of their Web properties. Often, premium inventory is defined as the pages that see the most traffic. Sometimes it is the degree to which the advertiser can customize the advertising space for their needs, […]

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Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.


About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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