Marketing Day: November 4, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: YouTube Narrowing Traffic Gap With Facebook [Study] YouTube’s US traffic is closing in on Facebook, and could eventually surpass the top social network in a matter of years. The data come […]
Matt McGee on November 4, 2013 at 4:59 pm | Reading time: 7 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.
From Marketing Land:
- YouTube Narrowing Traffic Gap With Facebook [Study]
YouTube’s US traffic is closing in on Facebook, and could eventually surpass the top social network in a matter of years. The data come from How Much Media? 2013, a new report from the University of Southern California’s Marshall School of Business. The study relies on Nielsen, comScore, analysts and company disclosures for its statistics, […] - 85 Percent Of Enterprise Advertisers Now Using Programmatic [IAB Study]
A new IAB report finds widespread adoption of programmatic among enterprise-level marketers: 85 percent of surveyed advertisers said their companies have bought digital media through real-time bidding platforms, and 72 percent of publishers said they support programmatic buying. In the next two years, 91 percent of advertisers and 83 percent of publishers expect their organizations […] - Survey: Windows Phones Beating iPhone In Italy
Kantar Worldpanel ComTech reports that its latest market share survey data show Windows Phone has passed the iPhone in Italy. This is undoutedly based on the residual strength of the Nokia brand in Europe. Accordingly, when Microsoft assumes control of the Nokia hardware business, it will need to preserve the Nokia brand for the foreseeable […] - Poll: Public Skeptical About Twitter IPO
A new Associated Press-CNBC poll reflects skepticism about Twitter’s IPO prospects. The poll was conducted by telephone in late October among roughly 1,000 US adults. (It’s unclear whether the poll included mobile users and thus how representative it is.) While most people believe that Twitter will be “successful” and continue to be around in five […] - Abandoning Third-Party Cookies? What Gives, Google?
It’s been reported that Google is working on its own online identifier system, called AdID, which could replace the third-party cookies used by marketers to track people’s online behavior, better targeting their advertising efforts. Google’s AdID would be transmitted to advertisers and ad networks that have agreed to basic guidelines, which would give consumers more […] - iPad Air Has Blockbuster Opening Weekend
According to data from app marketing platform Fiksu, the iPad Air is “is seeing five times the usage the iPad 4 did two days after launch – and more than 3 times that of the iPad mini.” The new iPad Mini with Retina Display has yet to launch. The data come from “millions” of iOS devices […] - For The First Time Ever, Facebook Sees Decrease In “Young Teen” Usage
On Wednesday’s earnings call, Facebook reported revenue of $2.02 billion, noting that mobile is now generating half of Ad revenue and that mobile daily active users were on the rise. One notable negative item that cropped up on the call was that there was a “decrease in daily users specifically among younger teens.” This caused […] - The Ultimate Holiday Prep List: 28 Things Every Marketer Should Do For Holiday
All right, so maybe that title is a little arrogant. After all, there are a million holiday list articles this time of year, ranging from “Top 10” lists to “Survival Guides” and everything in between. So, why read this one? Well, this one is different (read: hopefully interesting and helpful). This article doesn’t take the […] - Facebook Testing “Hover Metrics” And Other New Behavioral Data Collection
Earlier this week, the head of Facebook analytics, Ken Rudin, said that the company may begin capturing even more data about how users behave on the social site. The data collected could include minute interactions or more specialized information than has previously been tracked. According to a report in the Wall Street Journal, Rudin told […] - Ad-Free No More: Instagram Ads Have Officially Hit The Feed
Today, we officially bid adieu to the ad-free Instagram feed. From here on out, Instagram will run official ads that will display content to users — no follow required. The first Instagram ad can be seen below and is a photo from Michael Kors promoting their “Timeless” Collection: Other advertisers that we’ll soon see include […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google AdWords Yellow “Ad” Icon Spotted On Desktop SERPs In UK
- Nexus 5 First Impressions: A Great, Search-Centric Smartphone
- Shakuntala Devi, AKA The “Human Computer,” Honored With Google Logo To Mark Her 84th Birthday
- The New Visual Brand Ads: What Google Banners & Bing Hero Ads Mean For Search
- Bing Really Doesn’t Want You To Search Google
- Ingress: Is Google’s AR Game A Stealth Local Data Effort?
- Bing Ads Executives Share Plans To Make Bing A Better Ad Platform
- RIP, Ren Warmuz, Founder & CEO Of Trellian
Online Marketing News From Around The Web:
Affiliate Marketing
- Affiliates are ‘Crucial Marketing Partners’ – Q&A with LivingSocial, performancein.com
- Identifying the Money Keywords for Affiliate Marketing & SEO, Rae Hoffman
Analytics
- Google Tag Manager (GTM): What Do I Need To Know?, Online Behavior
- How to Use Data to Improve your Traffic Generation, kaiserthesage.com
- New Google Analytics Channel Groupings, www.seerinteractive.com
Blogs & Blogging
- 5 Actionable Tips to Grow Your Blog’s Traffic, ProBlogger
Business Issues
- BlackBerry says it has no plans to shut handset unit, Reuters
- Disruptions: Under a New Chief, Yahoo Still Seeks Its Voice, New York Times
- Google Sells Women On Nexus 5 With Wedding Ad, Business Insider
- Google’s Schmidt: NSA Spying on Data Centers Is ‘Outrageous’, Wall Street Journal
- How we know the NSA had access to internal Google and Yahoo cloud data, Washington Post
- IBM Hits Twitter With Patent Infringement Claims Ahead of IPO, All Things D
- In “Hatching Twitter,” a Billion-Dollar Company That Almost Wasn’t, All Things D
- Italy eyes ‘Google Tax’ to help fix public finances, Reuters
- The Three Reasons Twitter Didn’t Sell To Facebook, TechCrunch
- Twitter Confronts Obstacles Abroad, Wall Street Journal
- Twitter tipped to increase 140 character limit to accommodate adverts after stock flotation, www.thedrum.com
- Twitter to close IPO books early on strong demand: sources, Reuters
- Google Taps Video Growth With $608 Million Finnish Investment, Bloomberg
Content Marketing
- 2 Simple But Brilliant Content Marketing Examples from the Great White North, Convince and Convert
- 2013 Content Marketing Prediction Hits and Misses, Content Marketing Institute
- Get Your B2B Content Marketing Strategy Going In A BIG Way, Search Influence
- How To Blend Your Online And Offline Content Strategy, www.koozai.com
- More Content Marketing Isn’t Necessarily Better, KISS Metrics
- How to Build A Scorecard to Measure Content Marketing Effectiveness, Content Marketing Institute
Conversion Optimization
- 5 Ways You’re Screwing Up Your A/B Testing (& what to do about it), Unbounce
- 6 Landing Page Optimizations You Need to Know, Luna Metrics
Display & Contextual Advertising
- Programmatic Ad Buying for Dummies, AdWeek
- Infographic: How CPG Advertisers Can Find Their Optimum Audiences at Scale, Yahoo Advertising Blog
- Quick Tip On Splitting Up LinkedIn Campaigns For Precise Targeting, www.clixmarketing.com
Domaining
- DomainTools Launches Revamped Website, www.domaininvesting.com
- Johnson & Johnson loses case against Johnsons.com (again!), Domain Name Wire
General Internet Marketing
- UK SMBs Up Marketing Spend, eMarketer
Internet Marketing Industry
- 7 Outsourcing Fundamentals to Master with James Agate, www.hitreach.co.uk
- Experian Maketing Services Global Cross Channel Marketing Platform Furthers Competitive Advantage with Expanded Localization Features, Experian
Mobile/Local Marketing
- Wear Your News: This Platform Turns Any RSS Feed Into A Google Glass App, www.fastcompany.com
- Business Directory Networks and Why You Should Be Aware of Them, www.ngsmarketing.com
Other Items
- Google+: Explore the world, right from the classroom, Google Blog
- We’re About to Lose Net Neutrality — And the Internet as We Know It, Wired
Reputation Management
- What is online reputation management exactly?, www.trackur.com
Social Media
- A Facebook Page’s Growth Charted Over a Two Year Period, www.jonloomer.com
- A Few Brand ‘Fails’ As Twitter Rolls Out In-Stream Photos, Ad Age
- Boston’s World Champion Social Media Program, SwellPath
- How Can a CEO Lead Social Media Efforts for Their Company?, moz.com
- Twitter apologizes for blocking newspaper’s URLs, Poynter Online
Video
- YouTube Changes Ad Revenue Percentage Share, Big Partners Could Benefit, www.reelseo.com
- 10 brilliant new examples of branded Vines, eConsultancy
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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