Marketing Day: November 30, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• ComScore: US Smartphone Market Is A Two Horse Race Between Samsung And Apple

  ComScore’s October mobile market share data don’t appear to reflect the iPhone sales gains reported by Kantar Worldpanel Comtech research earlier this week. Android continues to lead the iPhone in the US market (53.6 percent to 34.3 percent) by roughly the same margin as in July. However both platforms gained share at the expense of […]

• Marketing Biz: Predictive Analytics, Facebook Ads & Social Data

  Welcome to a double-wide edition covering two weeks of marketing stories. Over the fortnight we saw predictive analytics companies AgilOne and Lattice Engines secure new funding. Facebook also got some love as pilot fish companies such as Triggit, SocialWire and Socialbakers all showed promise and got rounds of funding. Social data also took center stage […]

• Pew: 31 Percent Of Heaviest Mobile Users Can No Longer Offer Others “Undivided Attention”

  Mobile phone owners are ambivalent about their devices. Most people say that “net net,” mobile phones have been helpful, increased productivity, saved time and made them more connected to others. However there are also social costs and a dark side to the widespread adoption of mobile devices and smart devices in particular. That’s according to […]

• ComScore’s New Multiplatform Ratings, Pandora Has More Mobile Than Desktop Users; Twitter Almost Equal

  We knew that the iPhone helped make Pandora the success it has become. However not until comScore released its new multiplatform rankings yesterday did we know the full extent of Pandora’s mobile success. The internet radio provider has more than 2X the users in mobile that it has on the PC. Another revelation (or perhaps […]

• Omni-Channel Retailing Isn’t Omni Without Affiliate Marketing

  It would be impossible for marketers to ignore the buzz about omni-channel retailing. Given the opportunities it presents to increase average order value, there’s no surprise that omni-channel is top of mind for CMOs. As it continues to move from concept into everyday practice, let’s not forget about the role performance marketing plays in ensuring […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google Adds Medications To Its Knowledge Graph
• US, European Antitrust Regulators To Confer On Google Case
• Search In Pics: Lots Of Google Maps Cars, Google+ Photo Booth & Code Red
• How To Use The Google Analytics API In Plain English
• Deep Dive Into Bing Webmaster Tools: Part 1
• Confirmed: Google Panda Refresh #22 On November 21st; 0.8% Of Queries Impacted

Online Marketing News From Around The Web:

Affiliate Marketing

• Affiliate marketing as a force for good, www.marketingweek.co.uk
• Need to Evaluate an Affiliate Program? Use a Tier Analysis, Performance Marketing Insider

Analytics

• Introduction to Google Tag Manager, PPC Hero
• Putting Analytics Fragmentation Into Perspective, www.allanalytics.com
• View Top Tweets In Google Analytics With Campalyst Plugin, www.mediabistro.com

Blogs & Blogging

• Best Time to Publish Blog Posts? Sunday at 2:37 p.m. [Proof], Small Business SEM
• Shopping Carts for WordPress Suck, netmeg.com
• What Should You Blog About?, www.hadeninteractive.com

Business Issues

• Apple disputes App Annie report: the app store did NOT grow just 13% this year — it grew by over 200%, VentureBeat
• Groupon’s Mason Remains CEO, Wall Street Journal
• Google snaps up Waterloo startup BufferBox, business.financialpost.com
• Judge orders Paul Ceglia to pay Facebook nearly $90,000 in fees, Los Angeles Times

Content Marketing

• Putting the Strategy Back in Content Strategy, overit.com
• Trends for 2013: Content, Context Vie for Supremacy, eMarketer

Conversion Optimization

• Increase Conversion Rates With Preselling, visualwebsiteoptimizer.com
• Moneyball Design: Why the Research and Data Analysis is Critical to Getting Your Prospects to Convert, conversionxl.com

Display & Contextual Advertising

• Marketers Seek Metrics to Evaluate Digital Video Ad Success, eMarketer

Domaining

• Mike Mann on gTLDs, www.elliotsblog.com

Email Marketing

• The Science Behind Those Obama Campaign E-Mails, BusinessWeek

General Internet Marketing

• Inbound Marketing Town – A Guide to the Sites, www.kwasistudios.com

Internet Marketing Industry

• We Can Do Better Than This, www.jonathoncolman.org

Mobile/Local Marketing

• Are SMBs Impossible To Serve Well, Google Et Al?, www.localseoguide.com

Other Items

• ‘Tis the Season for Online Reviews: Holiday Shoppers Use Reviews and Social Media for Gift Ideas, www.reviewtrackers.com

Reputation Management

• 4 online reputation management insights from the McKremie survey, raventools.com
• Why Reputation Management Should Be Your Top Marketing Priority, Convince and Convert

Social Media

• 10 Twitter Blunders Businesses Should Avoid, Small Business Trends
• 7 Easy Steps to Convert Your Pinterest Profile into a Business page…And Why You Should Bother, www.flyteblog.com
• 7 Social Media Business Tools for Influence, Authority and Time Management, www.jeffbullas.com
• 8 ways that Facebook drives marketers crazy, www.ragan.com
• An In-Depth Look at the Science of Twitter Timing, KISS Metrics
• How Richard Branson Became the Million-Follower Man [SLIDESHOW], LinkedIn Blog
• The 3 Things You Can’t Do On Twitter, readwrite.com
• The IBM Study is Wrong. Twitter & Facebook Rocked Black Friday/Cyber Monday, blog.datasift.com
• The Liz Lemon Guide to Social Integration, www.blueglass.com
• The No. 1 mistake that social media rookies make, www.ragan.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.