MarTech » Marketing management » Marketing Day: November 30, 2012

Marketing Day: November 30, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: ComScore: US Smartphone Market Is A Two Horse Race Between Samsung And Apple ComScore’s October mobile market share data don’t appear to reflect the iPhone sales gains reported by Kantar Worldpanel […]

Matt McGee on November 30, 2012 at 4:01 pm | Reading time: 5 minutes

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

ComScore: US Smartphone Market Is A Two Horse Race Between Samsung And Apple
ComScore’s October mobile market share data don’t appear to reflect the iPhone sales gains reported by Kantar Worldpanel Comtech research earlier this week. Android continues to lead the iPhone in the US market (53.6 percent to 34.3 percent) by roughly the same margin as in July. However both platforms gained share at the expense of […]
Marketing Biz: Predictive Analytics, Facebook Ads & Social Data
Welcome to a double-wide edition covering two weeks of marketing stories. Over the fortnight we saw predictive analytics companies AgilOne and Lattice Engines secure new funding. Facebook also got some love as pilot fish companies such as Triggit, SocialWire and Socialbakers all showed promise and got rounds of funding. Social data also took center stage […]
Pew: 31 Percent Of Heaviest Mobile Users Can No Longer Offer Others “Undivided Attention”
Mobile phone owners are ambivalent about their devices. Most people say that “net net,” mobile phones have been helpful, increased productivity, saved time and made them more connected to others. However there are also social costs and a dark side to the widespread adoption of mobile devices and smart devices in particular. That’s according to […]
ComScore’s New Multiplatform Ratings, Pandora Has More Mobile Than Desktop Users; Twitter Almost Equal
We knew that the iPhone helped make Pandora the success it has become. However not until comScore released its new multiplatform rankings yesterday did we know the full extent of Pandora’s mobile success. The internet radio provider has more than 2X the users in mobile that it has on the PC. Another revelation (or perhaps […]
Omni-Channel Retailing Isn’t Omni Without Affiliate Marketing
It would be impossible for marketers to ignore the buzz about omni-channel retailing. Given the opportunities it presents to increase average order value, there’s no surprise that omni-channel is top of mind for CMOs. As it continues to move from concept into everyday practice, let’s not forget about the role performance marketing plays in ensuring […]