Marketing Day: November 27, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Holiday Retail Ecommerce Sales Set To Hit $61.8 Billion In 2013 [Report]

  This holiday season, the retail sector is on track to rake in $61.8 billion in ecommerce sales, a 15 percent increase over 2012, according to eMarketer’s latest estimates. Sales in November and December will account for 23.5 percent of all US retail ecommerce sales this year, on par with last year’s share. Overall, retail ecommerce […]

• Apple Has Twice The Global “Ad Impression Share” Of Android

  Despite Android’s global domination, it falls well short of that mark in terms of delivering mobile ad impressions. That’s according to a third-quarter “Global AdMetrics” report from mobile DSP and ad buying platform Adfonic. Adfonic said that in Q3, on a global basis, Android and Apple devices combined for 95 percent of all ad impressions. In […]

• WATCH: The New GoldieBlox “Princess Machine” Video, Without Beastie Boys “Girls” Music

  In less than two weeks, the GoldieBlox “Princess Machine” video showing girls building a Rube Goldberg machine set to the “Girls” song by the Beastie Boys racked up nearly 9 million views. But after the Beastie Boys objected to their music being used, GoldieBlox dropped the song from the video. Will the same video, with […]

• GoldieBlox Removes “Girls” Music From Video Parody, Hopes For Peace In Letter To The Beastie Boys

  The GoldieBlox legal battle against the Beastie Boys over the band’s song “Girls” being used in a parody ads may be nearing an end. Today, GoldieBlox removed the original video, replaced it with one that no longer uses the Beastie Boys music and published an open letter to the band hoping for peace. In a […]

• Mobile Anchor Ads Now Rolling Out For Google AdSense Publishers

  Google is introducing mobile anchor ads for AdSense publishers to help monetize mobile traffic. The ads are 320×50 banners that appear at the bottom of a users’ smartphone screen. The ads remain anchored as the user scrolls up or down. Rather than clicking an “X” icon in the upper right corner as with most other […]

• A How-To Guide For eReceipts

  You’ve been there before, on the losing end of what seems like the world’s longest receipt for the shortest order possible. It’s the point-of-sale equivalent of an appliance box used to ship a tube of toothpaste. If you need further proof, just check out the Twitter parody account @CVS_Receipt. With the holidays in full swing, […]

• Your Homepage Is THE Landing Page

  Your homepage is probably the most visited page on your website — in fact, for the majority of websites, it typically receives more than 50% of all visitor traffic. In light of that, shouldn’t it be converting more visitors? You may want to start thinking of your homepage more like a landing page that is […]

• Not Sure How To Market Your Brand On Snapchat? A Crowdsourced Project Gives Brands 584 Free Ideas

  On the heels of Snapchat turning down a $3 billion dollar buyout, the crowdsourcing contest platform Tongal decided to run a contest to help show brands how to interact on SnapChat. The contestants simply entered their idea on how brands could interact with the user base of the temporary image/video platform. Overall the contest paid […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google Keyword Planner Now Shows Trademarked Terms
• The Brave New World of SEO: Beyond Websites
• 3 Ways AdWords Scripts Will Make Your Holidays Merrier
• How To Run A Successful B2B Social Media Marketing Campaign
• Google Adds Big Change To Display Bidding: Pay By Viewable Impression In AdWords

Online Marketing News From Around The Web:

Analytics

• Full Customer Journey: Three Lenses of Measurement, Google Analytics Blog

Blogs & Blogging

• The Day I Almost Lost My Blogging Business By Having Too Many Eggs in the One Basket, ProBlogger

Business Issues

• Yahoo Completes $1.25 Billion Offering, AllThingsD
• New Interface for Google’s Account Permissions Page, Google Operating System

Content Marketing

• Content Marketing for Conversions: Q&A with Ashley Tate, Unbounce
• Content Marketing in 2014 – What Should You Be Doing?, White.net

Conversion Optimization

• Checkout Page Optimization: Just Follow the F.A.C.T.S., Moz

Ecommerce

• Google Hates Free Shipping., Certified Knowledge
• How Shipping Affects Online Sales, and What You Can Do About It, 3qdigital.com

Social Media

• 6 Amazing Facebook Page features you MUST take advantage of if you’re a marketer, Branded3