Marketing Day: November 26, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: U.S., Euro Governments Seize 132 Domain Names Selling Counterfeit Goods For the third consecutive year, websites selling counterfeit products online have been seized on Cyber Monday, the day generally thought to […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- U.S., Euro Governments Seize 132 Domain Names Selling Counterfeit Goods
For the third consecutive year, websites selling counterfeit products online have been seized on Cyber Monday, the day generally thought to be the busiest online shopping day of the year. The U.S. Immigration and Customs Enforcement (ICE) announced today that 132 domain names have been seized this year in two campaigns known as “Project Cyber […]
- Political & Weather Sites See Big Traffic In October [comScore]
With Hurricane Sandy ravaging the East Coast, and the Obama-Romney election dominating national news attention, weather- and political-related websites saw big gains in traffic during October. That’s according to comScore’s Top 50 U.S. web properties list for the month. Websites in comScore’s Political News category collectively reached an all-time high with 60 million visitors, a […]
- Most Outlets Duped In Rush To Cover Google-ICOA Acquisition
Earlier today, as everyone now knows, a press release went out announcing the acquisition of WiFi provider ICOA by Google for $400 million. Though it was suspiciously short and lacked any quotes from company officials most people took it as official and ran with it. I was prepared to write something as well when our […]
- Pew: 56 Percent Of All Mobile Users Access The Internet
According to some new survey data released over the weekend by the Pew Internet & American Life Project, 56 percent of all mobile phone owners in the US access the internet. In addition, Pew says that 85 percent of all US adults now own a mobile phone. There are approximately 250 million US adults today. […]
- Social Media Marketing Tactics that Work – Join the Marketing Land Team Next Week in Las Vegas
January is just around the corner! Do you have your social media marketing KPIs lined up for the new year? Are you looking for innovative new ways to boost your fan base, site traffic and convert your followers into paying customers? Learn the latest tactics and best-practices for Facebook, Google+, Twitter and Pinterest. Whether you’re […]
- Black Friday Sales Top $1 Billion As Web Prepares For Even Bigger Cyber Monday Shopping Surge
This weekend comScore reported that for the first time Black Friday online sales topped $1 billion. The expectation is that today, the awkwardly named “Cyber Monday,” will see potential online sales exceeding Friday’s totals, perhaps reaching $1.5 billion as Americans throw off the shackles of austerity that have limited holiday spending over the past few […]
- 4 Tips For Capitalizing On Untapped Mobile Conversions
Mobile devices have increasingly become the go-to resource for consumers looking to make a near-term buying decision. In fact, our recent xAd-Telmetrics Mobile Path to Purchase Study showed that more than 60 percent of mobile searchers ultimately make a purchase, many within hours or the same day. Because mobile consumers are further along in the […]
- 2012: The Year Of Ad Targeting
While 2012 isn’t entirely behind us just yet, many exciting things have happened in the digital space over the last twelve months that will have an impact on advertising in the New Year. Ad targeting has played a tremendous role in online advertising, and we have the abundance of available data to thank for this. […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Auto Industry Benefiting From Growth In Mobile Search
- Examining Real World Uses Of Rich Snippets & Markup
- Up Close: Using The “News Keywords” Tag For Google News
- Google Ads Pitch Making Google Your Homepage
- What Is Foursquare’s SEO Strategy?
- Why You Must Choose A Winning PPC Ad
- Snoopy Logo From DuckDuckGo, Not Google
- Social Media Marketing Tactics that Work – Join the Search Engine Land Team Next Week in Las Vegas
- Bing Testing Social Sidebar With New Look, More Answers
- Using Time To Stop Undervaluing Channel Performance
- How Web Retailers Can Profit With Semantic SEO
- 2012 Year In Review: Important Shifts In Google SEO
- Google & Bing’s Thanksgiving Day Home Pages
Online Marketing News From Around The Web:
Analytics
- Are you optimizing against the right outcome metrics?, reducingcomplexity.com
- The Perfect Google Analytics Dashboard for Measuring Social Media, www.dashboardjunkie.com
Blogs & Blogging
- A WordPress Theme Change SEO Checklist, www.distilled.net
- Has The Guest Blogging Bubble Burst?, Search Engine People
- Understanding and Using WordPress Shortcodes, Search Engine People
- What Friedrich Nietzsche Can Teach You About Using WordPress Plugins, www.copyblogger.com
Business Issues
- Apple seeks to add more products to Samsung patent lawsuit, Reuters
- Google shuts down dedicated Motorola Mobility sites for Asia, Europe, Middle East, and Africa, thenextweb.com
- Facebook Fires Back in Want Button Lawsuit, allfacebook.com
- Microsoft has its own Project Glass – augmented reality glasses/wearable computer combo, www.unwiredview.com
Content Marketing
- Why you don’t need to know what Content Marketing means, www.cornwallseo.com
- 42 Content Marketing Ideas for 2013, contentmarketinginstitute.com
- Content Marketers Face Serious Issues, Performance Marketing Insider
- Why Your Content Strategy Should Include Prezi, contentmarketinginstitute.com
Conversion Optimization
- I Love Losing Test Results and You Should Too, www.widerfunnel.com
Copywriting, Design & Usability
- Editors should Write 25 Headlines for every Article, visualrevenue.com
- Transform A Tablet Into An Affordable Kiosk For Your Clients, Smashing Magazine
Display & Contextual Advertising
- Mashable Leans Hard Into Native, Viewable Ads, AdWeek
- Facebook Exchange Will Help Slow Web Ads Drop, All Things D
Domaining
- Feds aim to kill .Army, other military domains, news.cnet.com
- Audi loses fight for AudiCity.com domain name, domainnamewire.com
General Internet Marketing
- Your Brand is More Important Than You Think: BrandSTOKE’s 9 Criteria for Brand Essence, www.briansolis.com
Mobile/Local Marketing
- Ho-Ho-Holiday Landing Page Optimization For Mobile, www.ppchero.com
- Building Chrome Apps and Extensions for Fun and Profit, www.seomoz.org
Other Items
- What Hasn’t Changed: The Internet Keeps Getting Bigger., 500hats.com
- Google, Apple, and Microsoft downed in Pakistan, The Register
- So Where Did The Fake Google Acquisition Press Release Come From?, All Things D
- The Traffic Games Publishers Still Play, www.digiday.com
Reputation Management
- 9 Questions To Assess Your Review Management Stress Levels, Mike Blumenthal
Social Media
- 5 Social Media Publishing Lessons Brands Learned This Year, contentmarketinginstitute.com
- “Engagement” Is Meaningless. DO Something!, overit.com
- Does it pay to be honest on Twitter?, www.businessesgrow.com
- Facebook Gifts Now Lets You Buy iTunes Credit For Friends And Recommend What They Should Purchase, TechCrunch
- From GetGlue And Path To Twitter And Facebook – The Top 20 Social Networks [INFOGRAPHIC], www.mediabistro.com
- How to Calculate the Value of Your Social Media Followers [CALCULATOR], blog.hubspot.com
- How to Triple Your YouTube Video Views With Facebook, www.socialmediaexaminer.com
- One Amazing, Easy Trick For Writing Great Tweets, blog.tweetsmarter.com
- Thanksgiving Day on Instagram, blog.instagram.com
- The Top Internet Retailers On Facebook, Twitter, Pinterest And Google+ [INFOGRAPHIC], www.mediabistro.com
- Why Buying Facebook Fans Makes Your Company Look Really Stupid, www.thesaleslion.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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