MarTech » Marketing management » Marketing Day: November 25, 2013

Marketing Day: November 25, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Google Places For Business Rolls Out Review Inbox, Listing Customer Ratings & Reviews All In One Place According to today’s post on the Google and Your Business blog, Google Places for […]

Barry Schwartz on November 25, 2013 at 5:03 pm | Reading time: 6 minutes

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

Google Places For Business Rolls Out Review Inbox, Listing Customer Ratings & Reviews All In One Place
According to today’s post on the Google and Your Business blog, Google Places for Business is rolling out a new Review feature. Now, businesses with a verified listing can see their customer ratings and reviews all in one place with the new Review Inbox that has been added to the Places for Business dashboard. Google says […]
Infographic: Black Friday & Cyber Monday Shopping Stats
The holiday shopping season is about to kick-off once again with “Black Friday,” the busy shopping day after Thanksgiving in the US. Meanwhile, “Cyber Monday,” which follows Black Friday, continues strong. Will 2013 break records set in 2012? That seems likely. Below are stats about both days, compiled into an infographic by the folks at […]
Confirmed: Katie Couric To Become “Face Of Yahoo News”
Though it was widely reported last week, this morning Yahoo confirmed that Katie Couric would join the company as “Global Anchor.” CEO Marissa Mayer made the announcement on the company’s Tumblr blog: In addition to being the face of Yahoo News and shooting features for our homepage, Katie will continue to host her syndicated daytime […]
Holiday Email Marketing: Will You Be On Santa’s Naughty List?
This holiday shopping season, we anticipate record growth for online sales, with Thanksgiving expected to reach $1.1 billion, Black Friday at $1.6 billion and Cyber Monday at $2.27 billion, up 15% year-over-year. With retailers opening their doors and flipping the switches for online sales earlier, your email inbox is likely already a digital deluge of […]
Top 5 Ways To Use Reviews For Better App Store Optimization (ASO)
App store optimization (ASO) is the process of improving an app’s rank in an app store for search results related to the app. It’s the app store equivalent of SEO for Web pages. Just like SEO, ASO involves working to build up a great search ranking to drive downloads. One of the best app store […]
With Celebrity Directions Waze Becomes Vehicle For “Ride Along” Film Promotion
Last week, Universal Pictures announced that comedian Kevin Hart would be “the very first celebrity voice featured in U.S. versions of [Waze].” Universal is hoping to use the tie-in to promote an upcoming film in which Hart is starring, called “Ride Along.” Ride Along also stars rapper-actor Ice Cube and appears aimed primarily at African-American […]
Location Sharing Along With Photo & Video Backups Arrive On The Google+ iOS App
This weekend, Google updated the Google+ iOS app that allows for full resolution backups of all photos and videos as well as a “Latitude-esque” location sharing feature. While the update 4.6.0 is for iOS, the full res backups are for iOS7 only (which does require adequate cloud storage space). The location sharing feature allows users […]
Report: Katie Couric Exits $40 Million Deal With ABC For Yahoo
Yahoo CEO Marissa Mayer is raiding the world of traditional media to build a roster of top talent to add prestige and new (video) content to the Yahoo brand. Roughly a month ago, Mayer poached long-standing New York Times columnist David Pogue to help boost and build out new technology news coverage for the site. […]
Facebook’s Sandberg Says “The Majority Of US Teens Use Facebook Almost Every Day”
In an interview with Mike Isaac of AllThingsD.com, Facebook COO Sheryl Sandberg claimed the media over-reacted to Facebook CFO Ebersman’s comment during a recent earnings call when he mentioned the site was seeing a drop in daily usage among teens. Sandberg told Isaac, “As we said on the earnings call, overall US teen usage of […]