Marketing Day: November 2, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Marketing Biz: Marissa Gives Microsoft The Finger The week in marketing seemed quiet (perhaps because of Sandy and the impending election) but was actually full of big news and trends. In […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Marketing Biz: Marissa Gives Microsoft The Finger
The week in marketing seemed quiet (perhaps because of Sandy and the impending election) but was actually full of big news and trends. In the big news bucket was an unassuming post that Yahoo! would ignore the IE10 Do Not Track signal and data that indicates that privacy and cookie concerns are overblown. In the […]
- September Smartphone Market: Once Again The Apple-Android Show
It’s getting very boring to write about the US smartphone market, which is a two horse race. Notwithstanding all the investment, splash and marketing surrounding Windows Phones US consumers aren’t buying it/them. And RIM has effectively “gone dark.” Metrics firm comScore reported that in September Android grew its dominant market share to 52.5 percent. Powered […]
- Nexus 4 Is Google’s Best Smartphone — Except For Missing LTE
Nexus smartphones are not unlike concept cars at an auto show. They’re ogled and admired but rarely owned. Typically cutting edge in design and software integration, they’re models intended to showcase the “next generation” experience rather than necessarily become mainstream bestsellers. So it has been with nearly every Nexus handset to date. The new Nexus […]
- Seven Best Practices For Black Friday & Cyber Monday
As the biggest shopping weekend of the year approaches, advertisers and publishers are gearing up for the Black Friday/Cyber Monday shopping bonanza. While affiliate marketing strategies should be firmly in place by now, there’s still time to tweak your content and promotions to make the most of the upcoming shopping season, which promises to be […]
- The Nexus 10 Hands-On: Solid Tablet, But Not Cheap Enough Against iPad?
I’ve been testing Google’s new Nexus 10 tablet for the past few days, and there’s plenty to love. It’s fast, has a great screen and nice sound. There are plenty of the key apps I like. It offers content galore through Google Play. But at the same price as the basic iPad and only $100 […]
- Brands Rejoice! Page Notifications Will Help Increase Facebook Reach
The hottest issue over the past few months has been the dwindling reach that Facebook pages have seen. A new feature, Page Notifications, is in the process of being rolled out that will allow for users to see all posts from any given page. This will work much like the “Close Friends” functionality for accounts. […]
- Classified Information: Is Facebook Planning To Revive Marketplace?
Earlier this week The Daily uncovered information that Facebook was experimenting with a proprietary classifieds system called “Marketplace” that focused more on a peer-to-peer exchange. Not only would users be able to list items, but also leverage Facebook audience tools like promoted posts or ads to help get items sold. The Daily reports that the […]
- Flocking To The Filter: 54% Of Top Brands Are Now On Instagram
We know that Instagram is one of the most popular social destinations for users, but brands are following suit. Back in August, Simply Measured, a social analytics firm, discovered that 40% of brands had adopted Instagram for marketing. Since then, brand adoption has jumped a whopping 35% quarter-vs-quarter increase — up to 54% adoption rate as of November 1st. Instagram crushed all […]
- Yelp: 45 Percent Of Searches Come From Our Mobile Apps
Yelp formally reported Q3 earnings this afternoon. Last week the company announced preliminary third quarter results along with the acquisition of one of its largest European rivals, Qype, for $50 million. Yelp said it earned quarterly net revenue of $36.4 million, which was 63 percent greater than the previous Q3 in 2011. Net revenue for […]
- LinkedIn’s Big Q3: $252M Revenue (Up 81 Percent YoY) With 187 Million Members Total
LinkedIn sailed past Wall Street estimates with its just-announced Q3 earnings. The company is reporting $252 million in revenue for the quarter, an 81 percent jump from Q3 of 2011. Net income was $2.3 million, compared to a loss of $1.6 million a year ago. And the company’s earnings-per-share was 22 cents, double the 11 […]
- Marchex Becomes “A Pure-Play Mobile Advertising Company”
Today during its Q3 earnings call earlier today Marchex announced that it would be separating its calls and its domains business into two publicly traded companies: Marchex announced earlier today that its board of directors has authorized management to pursue the separation of its business into two distinct, publicly traded entities. Upon closing of the […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Bing Advertising To Increase Transparency With “Quality Impact”
- Google Starts Shutting Down Its City Pages, Shifts To Google+ Local
- The Top SEO Platforms: Forrester Wave Report
- How To Use Macros You Find Online In 6 Easy Steps
- How To Make Your Online Checkout More User Friendly
- 94 Percent Of Teachers Say Students Equate “Research” With Using Google
- Forrester Rates The Top Large Search Marketing Agencies
- Google Posts New Images Of Hurricane Sandy Superstorm Devastation
Online Marketing News From Around The Web:
Analytics
- 3 analytics tools to gauge your social audience, www.socialbrite.org
- Digging Into Social Analytics with Google Analytics, www.cmswire.com
- The Evolving Tag Management Marketplace, blog.webanalyticsdemystified.com
Blogs & Blogging
- 12 Lessons from 4 Inspiring Local Business Blogs, www.problogger.net
- 9 Blogging Lessons for Ecommerce Merchants, www.practicalecommerce.com
- Guest Blogging – How to Generate Branding and Links from Your Efforts, www.vizioninteractive.com
Business Issues
- After Declaring Mobile the Future of Yahoo, CEO Mayer Appoints Cahan, All Things D
- Groupon Crashes To New All-Time Low, www.businessinsider.com
- Microsoft versus Google trial raises concerns over courtroom secrecy, Reuters
- With Hints For An IPO, Mobile Analytics Startup Flurry Raises $25M From Crosslink, TechCrunch
Content Marketing
- 11 Ways to Use SlideShare for Content Marketing Success, www.business2community.com
Conversion Optimization
- 31.03% Lift in Sales by Tweaking the Call-to-action on a Payment Page, contentverve.com
- Homepage Redesign Leads To 165% Conversion Increase, blog.usabilla.com
- Multivariate Testing Said Highly Valuable For Improving Conversion Rates, www.marketingcharts.com
- The Easiest & Most Valuable Way to Improve Conversions, www.marketingwords.com
Copywriting, Design & Usability
- The Most Toxic Words In Marketing, www.b2bmarketinginsider.com
- 15 Signs You Work in UX, www.usercentric.com
- 17 Extremely Useful jQuery Plugin for Developers, webdesignhabits.com
- Designing to Build Trust, uxmag.com
- Mobile Design Details: Just in Time Actions, www.lukew.com
Domaining
- Interview: Marchex CEO Russell Horowitz on Archeo, domainnamewire.com
Email Marketing
General Internet Marketing
- Small-Business Spending on Digital Presence Trending Up, www.biakelsey.com
Mobile Marketing
- M-commerce site performance is slowing down, Internet Retailer
- Save time when purchasing things on your phone with Google Wallet, googlecommerce.blogspot.com
Social Media
- Predicting what topics will trend on Twitter, web.mit.edu
- 8 Indispensable Tools to Improve Your Social Media Efficiency, www.businessesgrow.com
- Facebook Makes Big Push To Educate New Users On Privacy, Adds In-Line Controls To Sign-up Flow, TechCrunch
- Facebook tests free Wi-Fi hot spots in exchange for check-ins, news.cnet.com
- How do Romney and Obama stack up on Tumblr?, www.dailydot.com
- How to Promote Your Business on Pinterest (Interview with Claire Broadley), totalpinterest.com
- LinkedIn Company Pages: 5 Things You’re Probably Not Doing, Social Media Today
- Online Hispanics Make Time for Social Networks, eMarketer
- Platform Updates: Operation Developer Love, developers.facebook.com
- The 2nd Generation of Social is Here, Social Media Today
- The new Google+ Help account wants to be of service, thenextweb.com
- Why Time Magazine Used Instagram To Cover Hurricane Sandy, Forbes
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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