Marketing Day: November 19, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Clickbooth Affiliate Network To Pay $2 Million FTC Settlement Over Acai Berry Ad Claims Fighting deceptive advertising on the web is probably akin to playing a game of Whac-A-Mole, but the […]

on November 19, 2012 at 5:01 pm | Reading time: 6 minutes
Chat with MarTechBot

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Clickbooth Affiliate Network To Pay $2 Million FTC Settlement Over Acai Berry Ad Claims

    Fighting deceptive advertising on the web is probably akin to playing a game of Whac-A-Mole, but the FTC has scored a hit against affiliate marketers that allegedly used deceptive ads to sell acai berry weight-loss products and colon cleansers. The FTC recently announced a $2 million settlement with the Clickbooth affiliate network over charges that […]

  • Facebook Augments Development Platform With Alerts For Developers & Groups For Apps And Games

    Facebook made many a developer jump for joy last week as a handful of changes were rolled out to aid in development. The two most notable implementations were the ability to create groups around a specific app or game and the addition of alerts for developers’ apps. The new developer alerts will deliver messages to […]

  • Keyword Themes Or Individual Keyword AdGroups In Google Display — Which Is Better?

    For the last couple of weeks, I’ve had my AdWords Display Network lab coat on. I needed volume and more conversions for my Google AdWords account, so I decided to set up and run a variety of keyword-driven campaign experiments. What I learned can save you a lot of time, money and frustration. What Are […]

  • Jumpstart Your 2013 – Attend SMX Social Media Marketing in 2 Weeks

    Get proven tactics for leveraging Facebook, Twitter, Google+ and other social media platforms to drive traffic, boost conversions and improve customer service. Attend SMX Social Media Marketing for the insight and ideas to hit your 2013 goals. Here’s why you need to join us December 5-6 in Las Vegas: The agenda is 100% focused on […]

  • Google Puts “Cookiegate” To Bed As More Legal Battles Loom

    The incident informally known as “Safarigate” or “Cookiegate” is now behind Google. On Friday, a court approved Google’s $22.5 million settlement with the FTC. Some Google critics decried the settlement as having little impact on Google. The episode began in February of this year, when the Wall Street Journal discovered that Google (and others such […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Domaining

Email Marketing

General Internet Marketing

Mobile/Local Marketing

Other Items

Reputation Management

Social Media

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

Add MarTech to your Google News feed.    Google News

Related stories

New on MarTech

About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

Related topics

Marketing management

Fuel for your marketing strategy.

Topics

Our events

About

Follow us

© 2024 Third Door Media, Inc. All rights reserved.

Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of MarTech.org, the leading marketing technology digital publication.