Marketing Day: November 16, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter’s API Rules Force Windows 8 Client Tweetro To Shutter Free App & Go Paid Tweetro, a popular free Twitter client for Windows 8, is shutting down its free version and […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Twitter’s API Rules Force Windows 8 Client Tweetro To Shutter Free App & Go Paid
Tweetro, a popular free Twitter client for Windows 8, is shutting down its free version and will work on a paid version — the latest episode of Twitter’s recent API changes impacting its developer community. Tweetro recently ran up against Twitter’s 100,000 user token limit and temporarily pulled its app from the Windows Store pending […]
- Marketing Biz: Get Big (Data) Or Go Home & This Isn’t Your Dad’s #Twitter
This week in marketing was dominated by the march of big data companies and the successful changes taking place at Twitter. #crushingit This is … Marketing Biz. Outbrain Expects 25% Revenue Hit As It Cuts Off Spammy Content Marketers Outbrain won’t name specific sites that were kicked out of the network. Instead, it pointed to […]
- Article Marketers: Do You Know The Right Length For Well-Performing Articles?
There’s a very interesting conversation taking place inside Warrior Forum discussing the “right” length for an article being used for article marketing purposes. The thread started with the original poster sharing a link to a pdf put online by EzineArticles.com. Inside the pdf, the staff at EzineArticles wrote: A 500-Word Article Will Always Outperform A 1000-Word Article? […]
- Google AdSense Adds New Half Page Ad Unit Sized 300×600
Google announced the addition of a new ad unit, their largest ad unit to date, sized at 300×600 pixels. The new ad unit is commonly referred to as a half page unit, which Google is calling “brand friendly” ad units. Google said this ad size is one of the “top requests from publishers” last year. […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- How To Gather Evidence To Help Determine If It’s Time For A Mobile Website
- Search In Pics: Google Corkscrew Set, Google Privacy Policy & Toronto Office
- Google Maps App A Step Closer To iTunes Submission
- Twitter Makes Search Results More Visual With Top Photos, Videos & Instant Previews
Online Marketing News From Around The Web:
Analytics
- Analyzing Mobile Traffic in Google Analytics; 5 Questions, www.practicalecommerce.com
- How Zappos Uses Metrics for a Wow Customer Experience, 360connext.com
- Obama’s Approach to Big Data: Do As I Say, Not As I Do, adage.com
Blogs & Blogging
- My 5 Favorite Unique B2B Blog Post Ideas, bestbloggingtipsonline.com
- 5 questions to ask before accepting a guest post, www.seocopywriting.com
- Everything Blogger Outreach: How to Start a Blogger Outreach Campaign, www.zemanta.com
- How & When to Move a Blog from One Domain to Another, Small Business SEM
- How To Write A Scannable Blog Post That Will Keep Visitors On Your Page, www.seo.com
Business Issues
- Hollywood bigwig Peter Chernin joins Twitter’s board, news.cnet.com
- Mayer Brings Back Ex-Yahoo Rossiter to Lead Platforms (Memo Time!), All Things D
- Apple, Google Consider Arbitration Over Standard Patents, Bloomberg
Content Marketing
- Content Marketing Checklist: 22 To-dos for SlideShare Success, contentmarketinginstitute.com
- The Small Business Owner’s Guide: Using Content to Build an Online Presence, www.tone.co.uk
Conversion Optimization
- How Long Should a Landing Page Be? Simple tips and case studies, contentverve.com
Copywriting, Design & Usability
- First Impressions Matter: The Importance of Great Visual Design, conversionxl.com
- Mobile optimization no longer optional, justincaseyouwerewondering.com
- The About Us Page in a Social World, www.bryaneisenberg.com
Display & Contextual Advertising
Domaining
- Top Flippa domain sales of 2012, domainnamewire.com
Internet Marketing Industry
- 18 Ways to Engage and Build Teams in a Social Era, switchandshift.com
Mobile/Local Marketing
- Goodbye to Daily Deals? Groupon Emphasizes Always-On Deals., All Things D
- The cost of mobile clicks, www.asymco.com
Social Media
- Newsletter: Feeds, finds and features, blog.findery.com
- Sharing Tweets just got easier, Official Twitter Blog
- 3 Reasons Why Your Company Should Pay Employees to Use Social Media, www.linkedin.com
- Facebook Has Decreased Page Reach, And Here’s Why, TechCrunch
- Unpopular Twitter accounts could escape prosecution for ‘grossly offensive’ tweets, Telegraph
- What The New Twitter Will Look Like, www.buzzfeed.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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