Marketing Day: November 1, 2012
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: B2B Marketers Can’t Ignore Mobile Any Longer Many times after I’ve spoken on mobile search or mobile marketing, I’m approached by someone in B2B who is wondering if mobile search […]
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- B2B Marketers Can’t Ignore Mobile Any Longer
Many times after I’ve spoken on mobile search or mobile marketing, I’m approached by someone in B2B who is wondering if mobile search is just a B2C phenomenon, or if it’s something that B2B organizations can benefit from as well. My answer, always, is: yes, mobile search and mobile marketing are just as relevant to […]
- Cash-Strapped Euro Governments Look To Online Giants For Additional Tax Revenues
Google, Facebook, Twitter and even Starbucks are being criticized and investigated for what several European governments consider to be tax avoidance. In the UK and France in particular Google is under scrutiny. And earlier this week a French newspaper (albeit like the satirical Onion) reported that French authorities had served a whopping EUR 1 billion […]
- ‘PageLever Now’ Launches Real-time Facebook Post Analytics & Management Tool
One of the toughest items that most Page admins ask is “what should I post my content?” While there have been various studies and findings, a new tool helps admins maximize post reach and visibility. PageLever has launched PageLever Now, a real-time Facebook Analytics tool. This tool gives admins a visual representation of post reach that allows […]
- Market By Mobile Type: Device Targeting Comes To Facebook Ads
App developers rejoice! Facebook has unleashed new targeting options that allow advertisers to target specific mobile operating systems and devices. This is very important to companies and developers who make platform specific applications. Advertisers can now push different ads to specific sets of mobile users. The mobile operating systems available to target are iOS, Android and the devices which can be […]
- Ditching The Doublewide? Facebook Testing Single Column Timeline Layout
One of the staples in Facebook’s Timeline display has been the two column view of a user or page’s profile. Today InsideFacebook spotted a single column layout of Timeline in the wild. The example has updates stay on the left side while open graph modules like Instagram, Friends, Recent Activity were located in the right […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Apple Maps Sees Its First International Territorial Dispute As Korea Protests Island Naming
- Search Month: October 2012 Search News, In Review
- Google Anticipates Surge In Smartphone Search For Holidays
- Proven Paid, Earned and Owned Social Media Tactics – December 5-6 in Las Vegas
- What’s The Next Big Metric For Creative Optimization?
- Data: Only 5 Percent Of Search Advertisers Follow Mobile Best Practices
- Structured Data Markup Was Inevitable, But Is It An Admission Of Failure?
- Google And Rosetta Stone Agree To Settle Suit Over Trademarked Keywords
Online Marketing News From Around The Web:
Affiliate Marketing
- One Situation When Merchants Must Delete Affiliate Cookies, www.amnavigator.com
Analytics
- 3 Ways to Customize Your Google Analytics Experience, online-behavior.com
Blogs & Blogging
- 5 Key Lessons Learned from Pivoting our Blog twice, blog.bufferapp.com
- Believe in Ghosts: Blogging Made Easy for Busy Executives, stevefarnsworth.wordpress.com
- Taking Another Look at Guest Blogging & Outreach, Search Engine Watch
Business Issues
- Responsys Expands APAC Operations into Japan, responsys.com
- Apple ordered to re-write ‘inaccurate’ Samsung statement, www.bbc.co.uk
- FTC Staff Said to Formally Recommend Google Patent Suit, Bloomberg
Content Marketing
- 1 Topic, 8 Pieces of Content for Marketing, www.bruceclay.com
- 9 Tips for Content Marketing in an ADD World, b2bdigital.net
- Brand Storytelling: Why Words Matter as Much as Design, www.contentmarketinginstitute.com
Conversion Optimization
- Why Most Websites Don’t Convert Well, www.simpleseogroup.com
Copywriting, Design & Usability
- 21 Unexpected Places To Find Your Writer’s Muse, writetodone.com
- How To Engage Visitors On Your Website, Search Engine People
Display & Contextual Advertising
- Facebook Ads Are NOT Display Ads, www.clickz.com
Domaining
- Google registers 18 ‘.‰∏≠ÂõΩ’ domain names, www.zdnet.com
Email Marketing
- American Apparel CEO Dov Charney on His Controversial Ad, BusinessWeek
General Internet Marketing
- How e-retailers can keep sites merry and bright during the holiday season, Internet Retailer
- Merge Your Print And Online Marketing Using URL Shorteners, tweakyourbiz.com
Mobile Marketing
- NetMarketShare: Mobile Market Share Passes 10% for First Time, Mike Blumenthal
Social Media
- 5 Reasons Why the Pinterest “No Pin” Code Hurts your Blog, Pinnable Business
- 5 tips for handling a Facebook firestorm, www.healthcarecommunication.com
- 8 FREE Social Media Guides to Download, www.internetmarketingninjas.com
- At 9 Million Users Strong, Fab Raises More Money And Is Just Getting Warmed Up, TechCrunch
- Social Media is Changing How Organizations Relate to Customers, www.cmswire.com
- Social-networking app Path finally forges its way to the iPad, news.cnet.com
- Visualizing the 2012 election, Official Twitter Blog
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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