Marketing Day: New political ad rules from Facebook & Twitter, a ‘Guide to PPC’ & more

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Twitter introduces new US election candidate labels & launches its Political Campaigning Policy
  May 25, 2018 by Amy Gesenhues
  Starting May 30, qualifying candidates will have access to labels confirming their candidacy and campaign details.
• Facebook’s new rules for political & issue ads start today
  May 25, 2018 by Amy Gesenhues
  Any advertiser wanting to run political or issue ads must be verified on the platform and include ‘Paid for’ information with the ad.
• Introducing Search Engine Land’s ‘Guide to PPC’
  May 25, 2018 by Ginny Marvin
  Just getting started with paid search or need a refresher on what’s new and possible with ad creative, targeting, tracking and measurement? Check out our new PPC guide.
• Samsung stung by $539 million jury verdict in Apple patent defeat
  May 25, 2018 by Greg Sterling
  The company argued it should only be on the hook for $28 million; expect another appeal.
• Unauthorized Alexa conversation recording unnerved owner, called a mistake by Amazon
  May 25, 2018 by Greg Sterling
  Will next-generation tech bring about a China-style ‘surveillance state?’
• After GDPR, here come the Unintended Consequences
  May 25, 2018 by Barry Levine
  There are the Obvious Results of the landmark legislation — and then there are the hidden waves that ripple out later.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

• Google holds an AMA-style meeting with dozens of publishers on GDPR
  May 25, 2018 by Ginny Marvin
  We have obtained the follow up letter Google sent to publishers who attended.
• Marketing technology optimization is an evolution, not a revolution
  May 25, 2018 by Mary Wallace
  It can be tempting to jump in with both feet when you’re adopting new marketing technologies. But contributor Mary Wallace advises a gradual approach.
• This week in GDPR
  May 25, 2018 by Robin Kurzer
  A weekly wrap-up of how companies are preparing for the General Data Protection Regulation.
• Twitter looking to expand its programmatic offerings with Timeline Ad network pilot program
  May 25, 2018 by Amy Gesenhues
  Twitter has not made an announcement about the ad network but is currently recruiting publishers for the program.
• GDPR day 1: Google and Facebook sued for ‘forced consent’
  May 25, 2018 by Greg Sterling
  In addition, some US publishers are blocking EU access to their sites to avoid GDPR liability exposure.

Online Marketing News From Around The Web:

• 5 questions publishers have about Snap’s new content creator incubator, Digiday
• Alexa Flash Briefings: What Marketers Need to Know, Social Media Examiner
• Content Brands: Advice for Big Challenges, Content Marketing Institute
• Facebook Ads CPM, CPC, & CTR Benchmarks for Q1 2018, The AdStage Blog
• Marketer’s Guide: 11 Blog Types That Can Help Brands Win Business, MediaKix
• Pinterest 2017 Sales Rise 58 Percent to $473 Million, Bloomberg
• Snapchat launches less creepy Send and Request Location features, TechCrunch
• Taking LinkedIn to New Heights With Updated Tools, Marketo
• The highs and lows of social media marketing in 2018: Four experts give their insights, Econsultancy