Marketing Day: Mobile app Monday, IAB Podcast Measurement Guidelines & Google Shopping

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• The upcoming mobile app Monday: Be prepared
  Dec 21, 2017 by Bobby Lyons
  Christmas Day is one of the biggest mobile download days of the year, and columnist Bobby Lyons shares some app store optimization (ASO) tips to help your app get found.
• How independent reviews influence Google’s trust in your brand
  Dec 21, 2017 by Pratik Dholakiya
  Cultivating user reviews is an integral part of any search strategy, especially for local businesses. Columnist Pratik Dholakiya discusses the impact of reviews and provides tips for where to focus your efforts.
• ‘Always On’ is at the heart of every ABM strategy — here’s why
  Dec 21, 2017 by Sonjoy Ganguly
  For some it won’t be an easy transition, but contributor Sonjoy Ganguly says the days of campaign-based marketing are over.
• How to take advantage of innovation and strengthen fundamentals — our top 10 email marketing columns of 2017
  Dec 21, 2017 by Pamela Parker
  It’s that time of year again, where we revisit all the goodies brought to us by our columnists throughout 2017. Check out the topics that whet our email marketer readers’ appetites and get some valuable takeaways.
• Adobe Campaign to roll out enhanced email functionality
  Dec 21, 2017 by Robin Kurzer
  The company also sees AI-powered, highly personalizable email in its future.
• IAB releases its newest Podcast Measurement Guidelines
  Dec 21, 2017 by Barry Levine
  This second version, offered as a draft in July, tightens up standards to measure ads and audience for this booming medium.
• 6 trends that show the (Thanksgiving) tables have turned in Google Shopping
  Dec 21, 2017 by Steve Tutelman
  Columnist Steve Tutelman examines retailers’ Google Shopping performance from Thanksgiving to Cyber Monday, revealing how consumers are changing their approach to the holiday shopping season.
• Yo, Santa! Check out our ‘Naughty and Nice’ list for 2017
  Dec 21, 2017 by Barry Levine
  We didn’t need AI or data mining to figure out who in marketing, advertising or search most deserved a candy cane or a lump of coal.
• Equifax and beyond: How data breaches shaped 2017
  Dec 21, 2017 by Robin Kurzer
  Could this be a turning point in the way we handle PII data in the future?
• How Snapchat can win back the influencers it has lost to Instagram
  Dec 21, 2017 by Tim Peterson
  Snapchat doesn’t need to pay influencers so much as pay attention to them and push people’s attention toward their Stories, according to influencers.
• Facebook will no longer flag fake news link with ‘Disputed’ label
  Dec 21, 2017 by Tim Peterson
  People are less likely to share a fake news article if they’re shown links evidencing its falsehoods instead of a claim that it’s false, per Facebook.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

• How marketers will take their social spend more seriously in 2018
  Dec 21, 2017 by Tim Peterson
  This year set the foundation for brands to increasingly evaluate their social campaigns based on business results next year.
• What is the future of artificial intelligence?
  Dec 21, 2017 by Robin Kurzer
  Marketers say that 2018 will see deeper personalization, innovations in voice AI and an enhanced view of the customer journey.
• Game over: The death of the sales funnel and leveling up attribution
  Dec 21, 2017 by Chuck Moran
  As the customer journey becomes increasingly complex, contributor Chuck Moran discusses the new rules of the game and why the way we view attribution needs to shift.

Online Marketing News From Around The Web:

• 10 Repricing Tools for Amazon Marketplace Sellers, Practical Ecommerce
• 2018 will be the year that marketers take control, Digiday
• 3 Ways to Ensure You Get the Marketing Budget You Need in 2018, Marketo
• Aside From GDPR, Many Changes On The Horizon For User Data, AdExchanger
• Digital Leaders: Build Bridges Between Marketing and Development, CMS Wire
• Instagram now lets you share live videos through direct messages, TechCrunch
• Report: Apple plans to combine iPhone, iPad, Mac apps, Mobile Marketer
• Small Business Digital Marketing: Top 5 Trends for 2018, MarketingProfs
• The Essential Email Marketing Dictionary, ReachMail

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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About the author

Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.