Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

MarTech » Marketing Management » Marketing Day: Meet today’s CMO, Facebook Page updates & Snapchat ad news

Marketing Day: Meet today’s CMO, Facebook Page updates & Snapchat ad news

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Amy Gesenhues on August 24, 2017 at 4:15 pm | Reading time: 4 minutes

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Meet today’s CMO: Multisport athlete
    Aug 24, 2017 by Sonjoy Ganguly
    Thanks to martech, the CMO’s role is dramatically shifting. Columnist Sonjoy Ganguly shares tips for how you can train and win in today’s hypercompetitive marketing landscape.
  • Demand gen tunnel vision: Why your company probably needs to invest in branding
    Aug 24, 2017 by John Steinert
    What if your KPIs aren’t telling you the whole story? Contributor John Steinert explains why you need to uncover the blind spots in your approach.
  • Facebook culls 17 types of posts that Pages can no longer boost as ads
    Aug 24, 2017 by Tim Peterson
    As of September 15, brands will no longer be able to convert Page posts like profile picture changes and place recommendations into ads.
  • Report: More than 50% of digital media time now spent within five mobile apps
    Aug 24, 2017 by Greg Sterling
    The top 10 is dominated by Facebook and Google, though Snapchat ranks for those under 35.
  • How to use APIs to increase offline conversions
    Aug 24, 2017 by Digital Marketing Depot
    When more than two-thirds of the average customer journey takes place online, many marketers understandably concentrate their efforts on digital campaigns. Online, you’re able to track views, click-throughs and other conversion metrics using advanced analytics solutions.
  • Snapchat lets advertisers control the types of content their ads appear next to
    Aug 24, 2017 by Tim Peterson
    Brands can limit their Snap Ads to display only within Snapchat’s curated content or between users’ Stories and can also exclude certain content categories.
  • Narrativ marries affiliate links with real-time auctions
    Aug 24, 2017 by Barry Levine
    Now generally available, its platform puts in-content links out for programmatic bid, allowing retailers to outbid Amazon for a given product.
  • WorkSpan launches a platform for joint marketing campaigns
    Aug 24, 2017 by Barry Levine
    The company says this is the first to allow management of multiple campaigns between an unlimited number of businesses.
  • 5 steps to grow your app user base, lifted from the Uber playbook
    Aug 24, 2017 by Stefan Benndorf
    How do you grow your app’s user base? Contributor Stefan Benndorf says app publishers need to take a page from Uber’s marketing strategy.
  • Retailers: The high cost of holiday packages going undelivered
    Aug 24, 2017 by Tom Mucklow
    When packages go missing, both your reputation and bottom line suffer. Contributor Tom Mucklow explains what you can do to avoid delivery snafus and prepare for the holiday rush.
  • 2017’s holiday e-commerce sales projected to grow 10% over last year’s holiday season
    Aug 24, 2017 by Amy Gesenhues
    Retail search marketing firm, NetElixir, says e-commerce sales are increasing at a slower rate than previous holiday seasons.

Online Marketing News From Around The Web:

Analytics

  • Three ways travel marketers can fine-tune their measurement strategy, Think with Google

Business Issues

  • Amazon to Cut Prices at Whole Foods in New Strategy for Retailer, Wall Street Journal
  • Facebook’s Andrew Bosworth to lead Oculus, Building 8, ‘Aloha’ video chat device details, Business Insider
  • Florida Appeals Court Rules Judges Can Be Facebook Friends With Lawyers, Wall Street Journal

Content Marketing

  • Create Ranking Content by Conquering Competitive Keywords, Top Rank Marketing Blog
  • How to Be a Great Storyteller, Social Media Explorer
  • How to Build a Data-Driven Content Team, Convince and Convert

E-Commerce

  • Christmas is Coming: Holiday Marketing Strategies to Start Prepping For, Authority Labs
  • How Nordstrom Gets 1 Million Likes With Instagram Marketing, MediaKix
  • Why Would a Brand’s Website Not Sell Any Products?, Multichannel Merchant

Email Marketing

  • 3 tips to wake up nonresponders & boost email open rates, VerticalResponse
  • 5 Ways to Increase Your Deliverability by Boosting Email Engagement, AWeber Communications
  • How Cowboy Jungle is redefining great email marketing, My Emma

General Internet Marketing

  • How to Build a Cross-Network Advertising Strategy, The AdStage Blog
  • Online Influencers: What Makes Them Trustworthy & Effective, MarketingProfs
  • What Volkswagen Can Teach Small Businesses About Nostalgia in Marketing, Small Biz Trends

Internet Marketing Industry

  • John Frelinghuysen, Digital Video Marketing Leader, to Serve as IAB Publisher-in-Residence, Business Wire
  • OpenX Delivers Advanced Mobile SDK to Market, Business Wire
  • Samsung Extends Hiya Partnership, Providing Samsung Places to Galaxy Note 8, Hiya Blog

MarTech

  • 17 Best Social Media Management Tools, Jeff Bullas
  • How eBay Offers a Personalized Mobile Experience with AI, Multichannel Merchant

Mobile/Local Marketing

  • How To Use SMS Text Message Marketing for Your Small Business, Small Biz Trends

Social Media

  • Hootsuite Analyzed Over 400 Million Social Posts, Here’s What We Found, MarTech Advisor
  • Social Media Micro-Influencers: How to Find Them for Marketing Campaigns, MarketingProfs
  • Want More Creative Social Campaigns? Here’s How., Simply Measured

Video

  • Create A Quick YouTube Campaign In Just 30 Minutes, Search Engine People
  • How to Convert Your Blog Posts Into Videos, Social Media Examiner
  • The Top 10 Most Epic Travel Vloggers On YouTube, MediaKix

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    Welcome emails have best click-to-open and first purchase rates
    It’s time for CMOs to talk business
    Webinar: The key to email marketing success
    The FTC weighs in on customer data privacy
    Whatever happened to customer journey orchestration?

About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Related Topics

Marketing Management

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Tracking Growth From Organic Search

Beyond the Buzzword: Transform Digitally to Drive Organic & SEO Growth

Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

The CMO’s Formula To 3x Your Digital Marketing Campaign Results

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.