Marketing Day: May 7, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Why Yahoo Will Never Reach The “Revenue Per Search” That Microsoft Promised
  Microsoft has effectively renewed its search vows with Yahoo a second time, pledging once again that Yahoo will indeed earn a high “revenue per search” that was promised back when the alliance was made in 2009. That’s not going to happen. When the latest extension expires in a year, the expected RPS still won’t be […]
• Study Finds Only 35% Of Google Products Have Closed Throughout Google’s History
  Google’s prompt closing of Google Reader earlier this year led many users to wonder what products will end up on the chopping block next. Thanks to a study conducted by www.gwern.net predicting Google shut-downs, Ars Technica reports that of all Google products offered over the years, only 35 percent have been terminated. After analyzing data […]
• Sharethrough Mobile Platform Launches To Power Native Advertising On Mobile Devices
  Today, native advertising company Sharethrough announced the launch of Sharethrough Mobile, a platform that allows advertisers to promote branded content through native ads across mobile devices. Sharethrough uses proprietary technology called Real Time Templating (RTT) that enables the platform to identify the style elements of any webpage and match the look of each individual ad […]
• Mobile Ad Network Sees Big Increase In “Geo-Precise” Targeting
  Local mobile ad network xAd has released its Q1 insights report. Like other such reports now in the market, it surveys trends and year-over-year changes observed on its ad network. This comes on the heels of xAd’s co-sponsored “Mobile Path to Purchase” report (with Telmetrics), based on Nielsen data. That report had some truly striking […]
• Facebook Video Ads Could Appear In Newsfeeds As Soon As July
  The online battle for TV ad dollars continues to heat up. Yahoo, AOL, YouTube among others, and now Facebook are all aiming their sites on the burgeoning online video ad market and a share of TV’s outsized ad budgets. As first reported in December, Facebook has been shopping new video ad units to agencies. Now, it appears […]
• Content Curation Tools & Concepts
  Social media and content distribution are often chief tactics included in a content marketing strategy; but, it’s not possible (or recommended) to share your own content 100 percent of the time. As a result, having a content curation and/or aggregation plan might be something to consider as a part of your long-term content marketing strategy. […]
• Study: Social Networks Deliver Most Effective Mobile App Marketing Channel For Conversions, Quality & Volume
  After analyzing billions of mobile app events during the first quarter of 2013, mobile apps measurement platform AppFlyer discovered that social networks were the most effective mobile app marketing channel, but search delivered the highest quality of mobile app users. Comparing conversion rates, user quality and install volume across various channels, geographies, app categories, and […]
• Apple Climbs To Sixth Place On Fortune 500 List, While Facebook Makes Its First Appearance
  After posting higher than expected profits in 2012, Apple ranked No. 6 on today’s 2013 Fortune 500 list. Not only was this Apple’s first time among Fortune’s top ten companies, they were the only Silicon Valley technology company to break into this year’s top ten list since Hewlett-Packard fell to No. 15 after reportedly suffering the […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google Maps To Get A Major Design Overhaul
• AdWords To End Product Extensions As PLAs Take Over
• Google Wins Vertical Search Antitrust Case In Germany
• Yahoo Extends Microsoft Search Deal & Revenue Guarantees
• The Ultimate Guide to Multilingual and Multiregional SEO
• Yahoo Expands Search-Ads Relationship With Chitika Into Mobile
• The Hitchhiker’s Guide To Internal Linking Strategy
• Google Local Results Drops “More Results Near…” To “Improve” Local Search Experience
• Optimizing For Facebook Graph Search: SEO Meets Social
• AdWords Campaigns That Don’t Use Advanced Settings Will Be Migrated To Standard Type Campaigns
• Bing Asking Users To Break Their Google Habit In Latest Bing It On Challenge

Online Marketing News From Around The Web:

Affiliate Marketing

• Affiliate Marketing: Cult or Cash Cow?, ProBlogger
• The End of Nexus Tax? Senate Passes Marketplace Fairness Act, HasOffers

Analytics

• Best Practices for Google Analytics Profiles, www.seerinteractive.com
• Big vs. Little Implementations [SiteCatalyst], Web Analytics Demystified
• UTM Parameters Explained, www.koozai.com

Blogs & Blogging

• 16 Tools to Help You Come Up With Blog Ideas for Posts, Small Business Trends
• Five SEO Mistakes Bloggers Should Avoid, Business 2 Community

Business Issues

• Apple’s Customer Data-Privacy Rules Struck Down by German Court, Bloomberg
• Bill Gates predicts iPad and Android users will switch to PC tablets, The Guardian
• Google’s Eric Schmidt On Data Privacy: The Internet Needs A Delete Button, www.fastcompany.com
• Social Startup Viddy Recapitalizes, Shuffles Board, All Things D
• White House Taps Twitter Legal Vet as Nation’s Chief Privacy Officer, All Things D

Content Marketing

• Case Study: How Content Marketing Saved this Brick-and-Mortar Business, Copyblogger
• Rethinking Relevance in Content Marketing, www.verticalmeasures.com
• The Secret Recipe for Viral Content Marketing Success, SEOmoz
• Two Words That Will Make You a Smarter Content Marketer, Copyblogger

Conversion Optimization

• 7 Ways to Get More Out of Your Conversion Confirmation Page, searchenginewatch.com
• Achieving Attention-Driven Landing Page Design, unbounce.com
• How Privacy Policy Affects Sign-Ups – Surprising Data From 4 A/B Tests, contentverve.com
• How to Choose the Best Conversion Optimization Software, www.toprankblog.com

Copywriting, Design & Usability

• My place or yours? How to decide where to run your next usability test, www.userfocus.co.uk

Email Marketing

• Email Testing: How the Obama campaign generated approximately $500 million in donations from email marketing, MarketingSherpa

Mobile/Local Marketing

• Google Glass is missing one critical factor, CNET
• Google Glass Picks Up Early Signal – Keep Out, New York Times
• We’ve Gone Mobile: Introducing Sharethrough Mobile, www.sharethrough.com

Social Media

• 21 Awesome Social Media Facts, Figures and Statistics for 2013, Business 2 Community
• Could too much tweeting cost you your job?, {grow}
• Google+ Hangouts On Air get broadcast rewinding, instant YouTube recordings, and higher quality on mobile, The Next Web
• New Data Shows the 7 Most Powerful Calls-to-Action for More Retweets, danzarrella.com
• New Engagement Features Turn Social Insights into Business Impact with One Click, about.topsy.com
• Social Communities: How to Talk Without Causing a Riot, www.internetmarketingninjas.com
• The complete guide to buying online popularity, www.dailydot.com
• The First Mile: The Broken Link of Social Media Customer Service, www.briansolis.com