Marketing Day: May 7, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Study: Facebook’s “Sponsored Stories” Ads Catching On Among Users, Advertisers In the last 12 months, the percentage of Facebook ad budgets allocated toward social ads — such as Sponsored Stories — […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Study: Facebook’s “Sponsored Stories” Ads Catching On Among Users, Advertisers
In the last 12 months, the percentage of Facebook ad budgets allocated toward social ads — such as Sponsored Stories — has increased from 5% to 23%, according to analysis of user data by campaign management software firm Marin Software. By the end of the year, Marin predicts, social ads will account for nearly half […]
- Facebook Approaching 50 Percent Share Of Social Logins [STUDY]
Facebook is the number one choice for social login and its gains over the past two years have it now approaching 50 percent penetration among social login services, a new study shows. In analyzing at the 365,000 websites that use its services, Janrain reports that 45 percent of consumers use their Facebook accounts to login […]
- Twitter Now Offers Uniform Mobile Web Experience To All
No smartphone? No problem, at least not when it comes to using Twitter on the go. The company has announced an update to its mobile web version at mobile.twitter.com that makes it more uniformly consistent with how smartphone users experience Twitter. It has the same four icon/button menu — Home, @mentions, Connect (#) and Profile […]
- Google+ On Air Hangouts Now Live For the Masses
Google+ users can now publicly broadcast from Google+ and YouTube. You’ll also be able to record hangouts and share them after they are over. You would be hard pressed to find a Google+ feature I was more vocal about when brand pages first launch. Hangouts are great for special circles and exclusive content, but not being able […]
- Keeping The Lawyers Busy: Google Now Faces Antitrust Investigation In India
Google is under antitrust investigations in the US, Europe, Argentina and South Korea. Now India has said it will investigate AdWords for anti-competitive behavior, according to the Wall Street Journal (WSJ). The Competition Commission of India said that although it’s initially focused on AdWords the scope of the investigation could expand over time. The WSJ […]
- Do Your Employees Have Multiple Social Media Accounts?
Thanks to the rise of social media, with millions of people around the world having Facebook and Twitter accounts, people have begun wising up about their own social media “personas.” Many working professionals realize the difference between what they want to share via social media and what they should share, but there has been a […]
- Truthdig’s Robert Scheer: Facebook Helps “A Denial Of Basic Human Rights”
I’ve heard a few rants against Facebook and Google in my time, but listening to Truthdig’s Robert Scheer say on Friday that Facebook is involved with a “denial of basic human rights” was really a new over-the-top one. Scheer is an old-school veteran journalist. He has several books to his credit, is a professor of journalism […]
- Judge Says Android Was A Big Money Loser In 2010
Even as it was selling more and more handsets Google’s Android platform apparently lost considerable money throughout 2010, according to remarks made by the Judge in the Oracle-Google intellectual property trial. According to Reuters, Judge William Alsup commented on otherwise sealed financial documents submitted by Google to the court. “That adds up to a big […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Wikipedia Appears On Google’s Page One 46 Percent Of The Time, Compared to 31 Percent On Bing [STUDY]
- When & How Is The New Smartphone Bot Affecting Search Results?
- Local Consumer Review Survey 2012 – Part 2
- 3 Lessons Paid Search Can Learn From SEO
- Search Alliance: AdCenter Migration Complete In UK, Ireland And France
- Quixey: A Search Engine For The Apps Era
- Google’s April Updates: Bigger & Tiered Index, Document Ranking, Sitelink Changes & More
Online Marketing News From Around The Web:
Affiliate Marketing
- The State of Affiliate Marketing: European Affiliate Report for 2011, www.stateofsearch.com
Analytics
- Google Analytics Test Lab: Ten Analytics Hot Spots, PPC Hero
- The New Google Analytics Social page, and a WordPress plugin, www.lunametrics.com
Blogs & Blogging
- 19 Ways to Build Relationships With Blog Comments, www.socialmediaexaminer.com
- 7 Tremendously Efficient Ways to Re-Share Content, www.openforum.com
- Build Brand Awareness and Business with Creative Video Blogging, www.problogger.net
- Nobody Reads Agency Blogs- Or Why You Need Skin in the Game, www.chrisbrogan.com
- Tumblr Boasts Rapid Growth and New Advertising Opportunities, www.emarketer.com
Business Issues
- FTC Wants in on Google Antitrust Action, nationaljournal.com
- Analysts Bullish So Far On Facebook IPO, allfacebook.com
- Exclusive: Publisher sues Tumblr over porn pics (Update), paidContent.org
- Facebook’s power play, www.politico.com
- Facebook’s Zuckerberg kicks off investor show in NY, Reuters
- Loeb Lobs Lawsuit, As Expected, at Yahoo’s Borked Bio Mess, allthingsd.com
- The Internal Situation at Yahoo! Is Spiraling Out of Control, Forbes
- Why Scott Thompson’s “inadvertent error” is a big deal, VentureBeat
Conversion Optimization
- Why Upgrade? How to Convert More Free Users to Premium, www.getelastic.com
Copywriting, Design & Usability
- 4 Web Usability Basics You Can Do Yourself Saving You Thousands In Testing, Search Engine People
General Internet Marketing
- Communicating Value Helps Double Inbound Leads and Increase Revenue, Site Traffic and More, b2bleadblog.com
- Is It Time To Give Old Ideas A New Spin?, tweakyourbiz.com
- New insights into shopper marketing, www.imediaconnection.com
Internet Marketing Industry
- Cómo se dice… Strategic Communications?, spinsucks.com
Local Marketing
- Foursquare’s hidden gem: the feeds page, aboutfoursquare.com
- One Simple Tactic That Can Give You an Unfair Advantage in Local Search, www.ducttapemarketing.com
Mobile Marketing
- Malicious QR Codes: A Mobile Security Blind Spot, www.pcworld.com
- Mobile Is the Gateway to Small-Business Owners, SMBs, www.emarketer.com
- Six scenarios where the iPad is trouncing the PC, news.cnet.com
- Text Promotions Drive 1 in 4 to Purchase, www.marketingcharts.com
- The Case for Mobile SEO, www.fathomdelivers.com
- Verifone: Payment Processing Giant Strikes Back Against Square, www.businessinsider.com
- Why Publishers Don’t Like Apps, www.technologyreview.com
Other Items
- The Future Of Online Shopping And Ecommerce Security, www.heavychef.com
Search Marketing
- How to Use Customer Personalities to Write Effective SEO Content, www.searchenginejournal.com
Social Media
- Acura uses Twitter to hashtag spam hundreds, Web Ink Now
- Brand Building and the Impact of Social Media, Marketing Pilgrim
- Brands Focusing Solely On Facebook Are Destined To Lose, www.socialmediaexplorer.com
- Consumers Expect More Social Engagement, MediaPost
- Do You Have Social Proof?, Small Business Trends
- EdgeRank Checker Now Updates Facebook Analytics Every Five Minutes, allfacebook.com
- Exclusive: CBS.com launches social TV platform ‘CBS Connect’, www.lostremote.com
- How to Get a Boatload of People to Pin Your Products to Pinterest, www.quicksprout.com
- Klout CEO Hints at Redesign, Local Feature, Brand Page Update, Mashable
- Pinterest Analytics: 5 Tools for Monitoring Pinterest Activity, www.wordstream.com
- TwitPic, now with 35M users, releases app for iPhone, VentureBeat
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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