MarTech » Marketing management » Marketing Day: May 7, 2012

Marketing Day: May 7, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Study: Facebook’s “Sponsored Stories” Ads Catching On Among Users, Advertisers In the last 12 months, the percentage of Facebook ad budgets allocated toward social ads — such as Sponsored Stories — […]

Matt McGee on May 7, 2012 at 4:57 pm | Reading time: 6 minutes

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

Study: Facebook’s “Sponsored Stories” Ads Catching On Among Users, Advertisers
In the last 12 months, the percentage of Facebook ad budgets allocated toward social ads — such as Sponsored Stories — has increased from 5% to 23%, according to analysis of user data by campaign management software firm Marin Software. By the end of the year, Marin predicts, social ads will account for nearly half […]
Facebook Approaching 50 Percent Share Of Social Logins [STUDY]
Facebook is the number one choice for social login and its gains over the past two years have it now approaching 50 percent penetration among social login services, a new study shows. In analyzing at the 365,000 websites that use its services, Janrain reports that 45 percent of consumers use their Facebook accounts to login […]
Twitter Now Offers Uniform Mobile Web Experience To All
No smartphone? No problem, at least not when it comes to using Twitter on the go. The company has announced an update to its mobile web version at mobile.twitter.com that makes it more uniformly consistent with how smartphone users experience Twitter. It has the same four icon/button menu — Home, @mentions, Connect (#) and Profile […]
Google+ On Air Hangouts Now Live For the Masses
Google+ users can now publicly broadcast from Google+ and YouTube. You’ll also be able to record hangouts and share them after they are over. You would be hard pressed to find a Google+ feature I was more vocal about when brand pages first launch. Hangouts are great for special circles and exclusive content, but not being able […]
Keeping The Lawyers Busy: Google Now Faces Antitrust Investigation In India
Google is under antitrust investigations in the US, Europe, Argentina and South Korea. Now India has said it will investigate AdWords for anti-competitive behavior, according to the Wall Street Journal (WSJ). The Competition Commission of India said that although it’s initially focused on AdWords the scope of the investigation could expand over time. The WSJ […]
Do Your Employees Have Multiple Social Media Accounts?
Thanks to the rise of social media, with millions of people around the world having Facebook and Twitter accounts, people have begun wising up about their own social media “personas.” Many working professionals realize the difference between what they want to share via social media and what they should share, but there has been a […]
Truthdig’s Robert Scheer: Facebook Helps “A Denial Of Basic Human Rights”
I’ve heard a few rants against Facebook and Google in my time, but listening to Truthdig’s Robert Scheer say on Friday that Facebook is involved with a “denial of basic human rights” was really a new over-the-top one. Scheer is an old-school veteran journalist. He has several books to his credit, is a professor of journalism […]
Judge Says Android Was A Big Money Loser In 2010
Even as it was selling more and more handsets Google’s Android platform apparently lost considerable money throughout 2010, according to remarks made by the Judge in the Oracle-Google intellectual property trial. According to Reuters, Judge William Alsup commented on otherwise sealed financial documents submitted by Google to the court. “That adds up to a big […]