Marketing Day: May 29, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Spider.io Earns MRC Accreditation For Viewable Impression Measurement In what could be a watershed moment for the ad viewability movement, web traffic analytics firm spider.io has earned accreditation by the Media […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Spider.io Earns MRC Accreditation For Viewable Impression Measurement
In what could be a watershed moment for the ad viewability movement, web traffic analytics firm spider.io has earned accreditation by the Media Rating Council for viewable impression measurement. What sets the spider.io service apart is its ability to measure the viewability of individual display ad impressions across all major desktop browsers in any iFrame […]
- Facebook Starts Verifying Popular Pages & Profiles
Following in the footsteps of both Twitter and Google+ (and Pinterest and other social networks), Facebook has started to verify a small number of Pages and personal profiles. There’s currently no way for a Page owner or regular user to request verification. Facebook explains how it determines which profiles and Pages might be verified this […]
- Tablet Market Share: iPad Remains Dominant, Samsung Shows Growth
Regardless of what the IDCs, Strategy Analytics and Gartners show in terms of quarterly device shipments and marketshare forecasts, the “facts on the ground” continue to show the iPad driving far more traffic than any competing tablet device. That’s reinforced by Chitika’s new tablet traffic report. Based on millions of tablet-based impressions on its network […]
- SEOMoz Undergoes Major Rebrand – Changes Name To Moz & Launches New Analytics Software
Search engine and social optimization software provider SEOMoz announced today they are undergoing a major rebranding initiative and changing their name to Moz, in addition to launching their newest software solution Moz Analytics. According to Moz CEO Rand Fishkin, the company has evolved beyond an SEO software company, now offering a more broad set of […]
- Picture Organization, Hashtags & Enhanced Photos Lead New Google+ iOS Update
Last night, Google released a new version of Google+ that features a heavy dose of photo features. In addition to photo upgrades, the new app will include hashtag support, ability to update profile and cover photos and the addition of Google Offers in the stream. The new app is also now sans Hangouts as the […]
- Surprise: 98 Percent Of Smartphone Owners Don’t Watch Mobile Video — Study
According to data released yesterday by Experian Marketing Services, US adults on average spend roughly an hour a day (58 minutes) on their smartphones. By comparison, according to data from InMobi, they spend 108 minutes per day using mobile media. It’s not clear whether the latter figure also includes tablets. According to the Experian data, […]
- Managing A Social Media Marketing Team
The surgeon leans over the patient, whose abdomen has been surgically opened. “Forceps,” the doctor barks. The nurse hands the doctor a stainless steel instrument. Again the doctor demands, “scalpel!” The nurse dutifully hands the doctor the necessary tool. We’ve all seen the drill in countless films and television shows. But, the process of a […]
- Google Glass Integrates With Blogger Via Independent App
Add Blogger to the short list of social/publishing platforms that can be integrated with Google Glass. Christopher Bartholomew, an independent developer, announced his new “Blogger Glassware” app Tuesday night on Google+. He’s making it available at myglassapps.com. At the moment, it works similarly to Facebook’s Glass app. Blogger publishers can shoot a photo with Glass […]
- Can Yahoo Go Native With Tumblr?
When Yahoo spent $1.1 billion to buy social blogging platform Tumblr, there was a huge amount of discussion around what it meant. Whilst only Marissa Mayer and the Yahoo board can be anywhere near certain why the deal was done, what is clear is that this is part of an interesting experiment to decide what […]
- How Not To Pitch Your Infographic
I love good infographics. And as the person who considers which third-party infographics we run, I appreciate a good pitch, one that demonstrates that someone is aware of what our site is about, what’s appropriate for us and doesn’t take a cookie cutter approach. That’s a good pitch. Here’s a bad one that I received […]
- Twitter Reaches Spam Lawsuit Settlement With Tweet Adder
Twitter has settled its lawsuit against Tweet Adder, one of five companies that Twitter sued last year, accusing them of making tools that spread spam across its service. As AllThingsD first reported, the settlement places strict rules on what Tweet Adder is allowed to do with its current software — primarily, it has to play […]
- Planning A Pinterest Contest? Don’t Forget One Pin Is Plenty
In an attempt to keep marketers from diluting Pinterest’s core value of quality over quantity, the image-focused social media site updated contest guidelines earlier this year, adding a list of “Dos” and “Don’ts” for brands wanting to host Pinterest contests. Pinterest’s compliance language makes it clear that they are in no way responsible for any […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Video: Google’s Matt Cutts On Advertorials & Webmaster Guidelines
- Google Refuses Hollywood Studio Requests To De-List File Storage Site Mega
- AdWords Bulk Uploads Now Available For Ads And Ad Groups
- 3 Ways To Prioritize Your Global Search Marketing Efforts To Maximize ROI
- Seeking Broader Appeal Blekko Offers Bold New UI
- 6 Evolutionary Phases Of The Online Marketer
- New: AdWords Report Scheduling For Any Day Of The Week
- What Exactly Is Meant by “Retargeting”?
- Wanted: Session Ideas For SMX East
Online Marketing News From Around The Web:
Affiliate Marketing
- Rakuten LinkShare Announces 2013 Golden Link Award Finalists, www.businesswire.com
Analytics
- Analytics – Balancing the creative and the logical, Online Behavior
- Getting Started with Analytics Measurement for Marketing Campaigns: A Brief Guide, Google Analytics Blog
- How Google Ripples Is Shaking Up Social Media Marketing ROI Tracking, Business 2 Community
- Measurement Challenges Abound As Marketing Ecosystem Evolves, MediaPost
- What Are Marketers Going to Do With All That Big Data?, MarketingProfs
Blogs & Blogging
- Content Marketing: 5 tips for WordPress blogging, MarketingSherpa
- 5 steps to blog your way out of a crisis, www.ragan.com
- 50 Ways to Promote and Market your Blog Posts, www.jeffbullas.com
- 7 Building Blocks for Starting a Small Business Blog, Small Business Search Marketing
- Beginner’s Guide to Business Blogging, www.singlegrain.com
- WordPress Hits The Decade Mark: An Appreciation, ReadWrite
Business Issues
- Facebook Isn’t Giving Up on ‘Home’ Despite Slow Sales, Ad Age
- Facebook Says It Failed to Bar Posts With Hate Speech, New York Times
- Facebook Waze Acquisition Talks Fall Apart, All Things D
- Facebook, Twitter Execs Talk Music Apps at SF MusicTech Summit 2013, www.billboard.com
- Facebook’s Sandberg Says Ad Network And Maps Would Be Nice, But Not A Priority, TechCrunch
- Google’s Nexus Phones Are Dead (GOOG), www.fool.com
- Here’s How Facebook Will Invade Your TV with Product Placement, Valleywag
- Insight Venture Partners Has Closed A Massive New $2.57 Billion Fund, Business Insider
- Nasdaq To Pay Record $10M Fine For Facebook IPO Mistakes, All Facebook
- Sandberg says mobile ‘top priority’ at Facebook, MarketWatch
- Tim Cook: Google Glass Probably Won’t Be A Mass Market Item, www.cultofmac.com
- Twitter CEO Dick Costolo on how fast Twitter innovates, relationships with developers and Jack Dorsey, The Next Web
- Twitter Doesn’t Want To Become A Media Company, But Will Partner With Them, CEO Dick Costolo Says, TechCrunch
- Why Users Don’t Trust Larry Page’s Google With Their Health Information, SEO Book
Content Marketing
Conversion Optimization
- 4 A/B Testing Mistakes That Can Kill Your Business – And How to Avoid Them, KISS Metrics
- The Three Keys To An Amazing Call To Action, Mack Collier
Copywriting, Design & Usability
- Google’s Dead-Simple Tool For Making UX Decisions: 2 Jars Of Marbles, www.fastcodesign.com
- Six design tips for making your website senior friendly, eConsultancy
Display & Contextual Advertising
- New controls and transparency in the Ad review center, Inside AdSense
- Unpublished Page Posts for Off-Site Conversions, fbppc.com
Domaining
- The Great Internet Land Rush and New gTLDs, domainskate.com
Ecommerce
- More brands want to advertise with retailers online, Internet Retailer
- STELLAService and Google: Working Toward a Better Shopping Experience on the Web, happycustomer.stellaservice.com
- Tablet Shopping on the Rise, blog.thefind.com
Email Marketing
- A Spammer’s Little Black Book, blog.returnpath.com
Internet Marketing Industry
- IgnitionOne Enhances LiveMarketer, Real-Time Data Visualization Tool, www.ignitionone.com
Mobile/Local Marketing
- Eight brilliant mobile product pages, eConsultancy
- Run Google Glass apps on a Nexus 7 tablet, liliputing.com
- Smartphone Adoption Tips Past 50% in Major Markets Worldwide, eMarketer
Other Items
- Rabbi Using Google Glass To Bring Jews Closer To Religious Roots, Search Engine Roundtable
Reputation Management
- Free spreadsheet for Google reputation audit & sentiment analysis, www.trackur.com
- What If I Share a Celebrity’s Name? Google Reputation Management Nightmare, Small Business Trends
Social Media
- 10 major brands with dreadful Google+ pages, eConsultancy
- Adding Brands is Faster than Ever on Socialbakers.com!, Social Bakers
- AWS IAM Now Supports Amazon, Facebook, and Google Identity Federation, aws.typepad.com
- Breaking from Tradition: The Four Ms of Influence Marketing, Convince and Convert
- CNN’s iReport hit hard by fake page views scam – millions removed as bogus, www.allvoices.com
- Coke vs. Pepsi: Who’s Winning on Twitter, simplymeasured.com
- How Are App Developers Using Real-World Incentives To Boost Their Facebook Apps?, All Facebook
- How Social Media is Helping to Bring Fans Back to IndyCar, Social Fresh
- How To Choose the Right Social Networking Sites For Your Business, Business 2 Community
- Quora brings full-text search to its iOS and Android apps to help you find answers on the go, The Next Web
- Small Business: How to Find Time for Social Media, Heidi Cohen
- The collaborative economy: Not a threat, but an opportunity, blog.bazaarvoice.com
- Yes, It’s Ok To Schedule Tweets (Just Make Sure You Know The Rules), Business 2 Community
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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