Marketing Day: May 29, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Google, YouTube Pick Up Copyright Win In France

  Google’s YouTube won a legal victory today when a French court dismissed a copyright violation lawsuit filed against by TF1, a French television company. According to a New York Times report, TF1′s lawsuit asked the court to rule that YouTube was required to pre-filter all content before it was published on the site. But the […]

• Facebook Should Keep Ignoring (Some) Advertisers

  You probably heard already, but Facebook went public recently. Millions of inches of newsprint, and the digital equivalent, have already been written about what happened, but one thing that was mentioned time and time again, is that just prior to the IPO, General Motors decided to pull its ad spend from the social networking giant. […]

• Analyst Firm: $172 Billion In Mobile Payments This Year

  The confusion and cacophony around mobile payments, it seems, grows louder with each new product release or startup. Most people would consider mobile payments to be in their infancy. However a report from Gartner projects mobile payments this year will reach a massive $171.5 billion on a global basis. Last year mobile payments were roughly […]

• The New Bitly: From Short URLs To Social Network

  Bitly has rolled out a major overhaul today, expanding its service beyond URL shortening into something that looks like its own social network, with bits of Stumbleupon and Delicious.com in the mix, too. The update includes a new user interface (with a new fish logo, shown at right), new user profile pages, more visibility for […]

• Rumor: Facebook To Buy Facial Recognition Company Face.com For Up To $100 Million

  While Facebook’s stock price continues to drop, the number of acquisitions is steadily increasing. From Instagram to Karma, Facebook has been busy the last few months, and according to TheNextWeb, rumors have been swirling that another acquisition could be underway. Face.com, a facial recognition tool, is the alleged acquisition target. Deeming itself “The world’s largest and most […]

• Bridging The Digital Divide – Two Underlying Factors Will Reshape The Digital Marketing Landscape

  In my last article, I wrote about getting back to the core of digital marketing effectiveness by focusing on the consumer. That article was focused on the “why” of this issue — namely, the massive digital divide between consumers engaging in real-time across channels and the marketers who are trying to reach and engage them, […]

• UK, Australia May Reopen Street View Privacy Probes After FCC Report

  Governments that had previously closed the book on Street View privacy investigations appear to be considering “round two,” in the wake of the FCC report that asserted that the personal data collected was not inadvertent but intentional. Privacy regulators in both the UK and Australia are now considering reopening Street View privacy cases that were […]

• What Display Advertising Can Learn From Politicians

  In politics, the act of drawing, reviewing and re-structuring district lines for voting purposes to ensure that like demographics are aligned is a common practice. These lines appear bizarre when viewed on a map due to the non-uniform nature of redistricting. Why don’t politicians just use ZIP codes? Politicians learned many years ago that zip […]

• Yahoo Shutters Livestand iPad “Living Magazine”

  It was probably inevitable that Yahoo’s Livestand app would be discontinued — as was announced earlier today. Though a noble attempt, it was always a weaker product than some of its competitors, including Flipboard and Zite. Livestand was announced in November, just six months ago. Whatever strategy gave birth to Livestand, under Carol Bartz, is […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• How To Panic-Proof Your Link Campaign
• Is It Possible To Benchmark Country Against Country In Multinational Search Campaigns?
• Why Enterprise SEO Shouldn’t Focus Solely On Keywords
• iAcquire: We’re Abandoning Paid Links
• First Report Of Google Penguin Recovery
• Google’s New Stance On Negative SEO: “Works Hard To Prevent” It
• To: Google Founders, From: Advertisers, RE: AdWords Rotation & Other Flaws Need Fixing
• Why Restaurants & Other Local Businesses Need Mobile (Not Responsive) Sites
• Can Local Businesses Jump On The Pinterest Train?
• Connect with Your Community – Get an SMX Advanced Network Pass for June 5-6
• Google Releases Penguin Update 1.1
• Search Week: May 21, 2012
• SearchWeek: May 14, 2012
• SearchWeek: May 7, 2012
• Microsoft: Yes, We Do Send Takedown Requests To Bing, Too

Online Marketing News From Around The Web:

Affiliate Marketing

• 3 Important Steps to Make Affiliate Marketing Work for You, growmap.com
• Dear Ane Howard – You are Cordially Invited to Affiliate Summit East 2012, blog.affiliatetip.com

Analytics

• Cookies law changed at 11th hour to introduce ‘implied consent’, The Guardian
• Sweet irony: EU imposes cookie law, ignores own rules, www.zdnet.com

Blogs & Blogging

• Blogonomics, ten years on, blog.blogads.com
• Corporate Blogging – 5 of the Most Important Success Tips You Can Implement Today, Online Marketing Blog
• Getting People to Read Your Blog, www.hadeninteractive.com
• Should Bloggers Use Email Marketing?, Social Media Today

Business Issues

• Facebook Might Have a Smartphone in Its Future, New York Times
• Groupon Pays $8.5 Million to Settle Class Action re Voucher Expirations, www.screenwerk.com
• Here’s Why Facebook Will Fail Miserably Building A Smartphone, www.businessinsider.com
• Microsoft at Work on Meshing Its Products With Skype, New York Times

Content Marketing

• Three Content Super Powers that Will Transform Your Social Media, Search, and Sales, www.contentmarketinginstitute.com
• Why your web content production needs to establish an Edginess Index, www.cornwallseo.com

Copywriting, Design & Usability

• The Naked Marketing Guide to Compelling Copy that Closes Sales, www.copyblogger.com

Display & Contextual Advertising

• Big Spenders Push Ad Line, But Facebook Holds Ground, Ad Age
• New industry metrics to help publishers chart their growth plan, doubleclickpublishers.blogspot.com

Email Marketing

• Why Email Newsletters Don’t Reach Customers [INFOGRAPHIC], contently.com

General Internet Marketing

• Avoid controversial topics like politics and religion in your marketing, Web Ink Now
• Why Cheap Customers Cost More, sachagreif.com

Internet Marketing Industry

• The Power of Intrinsic ‘Influencers’, anthonypensabene.com

Local Marketing

• Yelp SMB Advisory Council a Model for the Industry, www.screenwerk.com

Mobile Marketing

• B2B Marketers: Your Targets Are Mobile, www.emarketer.com
• Mobile checkouts: top 20 online retailers reviewed, econsultancy.com
• Why email is the anchor for mobile marketing, www.mobilemarketer.com

Other Items

• The great newspaper paywall debate continues, econsultancy.com

Search Marketing

• How WPMU.org Recovered From The Penguin Update, www.seomoz.org
• Penguin, Penguin, Who’s Got the Penguin? Let’s Throw a Link At It…, level343.com
• Top 5 Worst Practices in Paid Search, blog.traffick.com

Social Media

• Facebook testing new “star your close friends” feature, VentureBeat
• 5 Social Media Tools I Can’t Live Without, According to Ian Lurie, www.amplify-interactive.com
• Is Google going to introduce Google Plus Stories? Maybe, according to domains, fusible.com
• 3 Reasons Why You Need a Social Media Response Triage, Social Media Today
• How to Use Pinterest to Drive More Traffic to Your Blog, www.socialmediaexaminer.com
• Inside CNN’s Social Media World…, insidecablenews.wordpress.com
• Why imagery is dominating social media in travel in 2012, Tnooz

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.