Marketing Day: May 24, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook’s Promoted Posts Rolling Out, Here’s What It Looks Like Facebook has begun rolling out Promoted Posts, a new tool that lets Page owners spend money to show status updates to […]

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Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Facebook’s Promoted Posts Rolling Out, Here’s What It Looks Like

    Facebook has begun rolling out Promoted Posts, a new tool that lets Page owners spend money to show status updates to more fans. At the moment, we can use Promoted Posts from our Marketing Land page, but it’s not available to us on Search Engine Land’s page, which has about seven times more “Likes.” Only […]

  • Facebook Launches Standalone Camera App; Whither Flickr, Google+ & Pinterest?

    Later today, Facebook Camera will be available as a standalone app for the iPhone. That’s probably great news for a lot of Facebook users, but on a bigger scale, Google+ and Flickr probably have good reason to be worried. As shown in Facebook’s announcement, the new Camera app will allow both photo sharing and consumption. […]

  • Report: iOS And Android Represent 82 Percent Of Q1 Global Smartphone Market

    Research firm IDC is out with Q1 global smartphone estimates. These are shipments and not sales estimates. However the striking thing is that the market is totally dominated by Android and iOS. The former has about 60 percent share and iOS has 23 percent. The estimates don’t include tablets/iPads however. Source: IDC Windows is seen […]

  • Don’t Stop At The Click: The Importance Of Tracking Everything In Mobile

    Too many marketers are relying on clicks and CTR as mobile success metrics. While CTR has validity in PC search campaigns, clicks are a lazy or sloppy metric in mobile that don’t tell you that much about how your campaign is actually performing (in most cases). It’s therefore critical to go beyond the click and […]

  • As Doubts About Facebook Continue To Rise, Some Marketers Defend Advertising Opportunities

    Most analyses of General Motors’ pulling of its $10 million Facebook ad spend last week focused on the shortcomings of the social network — the ads aren’t immersive and engaging, the tracking isn’t what it should be. Perhaps that’s understandable in a week when the world’s critical eyes were on the 8-year-old company that was […]

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Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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