Marketing Day: May 22, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Google Analytics Updates Goals Set-Up Flow, Adds New Templates & Offers A Verification Option Google Analytics announced a number of new updates today to Goals, including a new set-up process, new […]

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Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

  • Google Analytics Updates Goals Set-Up Flow, Adds New Templates & Offers A Verification Option
    Google Analytics announced a number of new updates today to Goals, including a new set-up process, new templates, and a new verification option. Goals are created at the profile level, and can be started by navigating to a user’s account, property, and profile from the admin tab. Once the correct profile is selected, a user […]
  • Twitter Adds Two-Factor Authentication Option Amid Recent Twitter Account Hijacks
    Twitter announced they’ve added two-factor authentication in order to help better secure Twitter. Recently, there has been a large increase in the number of high-profile Twitter accounts being hacked into. Such examples include the AP Twitter account, MTV Twitter account and many more. Many are due to insecure passwords; thus, Twitter has added the option […]
  • Official: Google Confirms “Conversational Search” Is Live In Chrome
    Now, you can speak your queries to Google on the desktop in the way you can on mobile devices and get responses spoken back. It’s pretty impressive, but more impressive is the way this new “conversational search” takes what you’ve previously said and “remembers” that as you continue to search. Google hasn’t done an official […]
  • Twitter’s Lead Generation Card Now Live For Selected Brand Advertisers
    After testing a lead-gen capable tweet internally, Twitter has now expanded the product to a select few brand advertisers — and more will, no doubt, be able to access the technology soon. Twitter announced its new “Lead Generation Card” today. It gives brands a chance to drive new leads inside a tweet. Here’s how Twitter […]
  • Apple Targets Samsung Galaxy S4 & “Google Now” With Amended Patent Claims
    In the ongoing “war of the worlds” patent litigation between Apple and Samsung/Google, the Cupertino company has said it will amend its patent infringement claims to include the Galaxy S4. That’s according to Foss Patents, which also reports that Apple asserts Google Now infringes two patents associated with Siri. Overall, there are five patents being […]
  • Google Glass Now Being Offered To #ifihadglass Contest Winners
    Google has started to slowly expand the group of testers for Google Glass. The company has announced (on both Twitter and Google+) that it’ll be inviting #ifihadglass winners “slowly” and “over the next few weeks.” This is from the Google+ post: Over the next few weeks, we’ll be slowly rolling out invitations to successful #ifihadglass […]
  • DIY News Facebook Feed Retargeting: Self-Service Platform Launches To Harness FBX & The Feed
    Last September, Facebook opened up their Ad Exchange platform (also known as FBX) to the masses. During the launch, 16 partners were selected to develop retargeting ad platforms, one of which was re-targeting giant AdRoll. Today, AdRoll, an FBX Qualified Company, is announcing the first self-service re-targeting platform, directly for the Facebook News Feed. Just two months ago, Facebook […]
  • Twitter Sued By User Who Wants @SunValley Back, Claims Twitter Acted Like Bully
    Did Twitter unfairly take away Leonard Barshack’s handle and give it to Central Idaho ski resort Sun Valley Co.? After using the Twitter handle @sunvalley since 2010, Barshack received an email from Twitter last year notifying him that a report had been filed declaring he was engaging in “non-parody impersonation” with his Twitter handle. The […]
  • NAI Issues Revised Code Of Conduct For Interest-Based Advertising
    Google, Microsoft and Yahoo are among the members of the Network Advertising Initiative that have pledged to comply with the group’s revised Code of Conduct. The updated code addresses the increasing complexity of the third-party online advertising ecosystem and introduces new requirements around interest-based data collection and advertising. The 2013 Code of Conduct marks the […]
  • Auto-Responders: Why Trigger-Based Email Will Increase Your Conversions
    Internet marketing research firm MarketingSherpa recently asked online businesses what types of automated emails they send. The results (full chart here) show that outside of welcome, thank you and transactional emails (such as receipts), most business are not fully embracing the power of auto-responders. In fact, based on their data, about 75% of businesses are […]
  • Rimm-Kaufman Group Acquires Vanessa Fox’s Nine By Blue
    The Rimm-Kaufman Group has acquired Vanessa Fox’s company, Nine By Blue, for an undisclosed amount consisting of 100 percent cash and stock deal. The acquisition includes hiring the talent behind Nine By Blue, including our very own Vanessa Fox, a Contributing Editor here and at Search Engine Land, as well as the Blueprint search analytics […]
  • Study: 77 Percent Of Smartphone-Driven Retail Purchases Happen In Stores
    As part of its “Mobile Path to Purchase” research, Nielsen, xAd and Telmetrics have released some additional findings about the use of mobile devices in retail shopping. Among other things, the research argues that so-called showrooming is “overhyped” and not that widely practiced by consumers. Other research, most recently from Google, suggests the opposite. The Mobile […]
  • The Minimalist’s Guide To Social Media Metrics
    The buzz around startup culture lately is all about “minimum viable product.” It’s the idea of creating a product as quickly as possible — in its most minimum viable form — so you can then make it better by adapting it to what your customers really want. It makes sense as a way to build […]
  • Google+ Updates Mobile Web Interface In Line With Recent Changes To Content Stream
    If you’re one of those Google+ users that happens to use the service on the mobile Web (as opposed to one of the Google+ apps), you’ll notice an entirely new look and feel next time you’re there. Google has announced that its user interface on the mobile Web now more closely mirrors the changes announced […]
  • Facebook Dominates Teen Social Networking But Enthusiasm Waning Over Drama, Stress & Oversharing
    In the new Pew Internet & American Life Project teens and social media report, Facebook is shown to be by far the dominant social network — in some ways surprisingly so. I say surprising because the Pew data seem to be partly contradicted by anecdotal evidence that many teens are ignoring or abandoning the network in favor of other […]
  • Pew: 94% Of Teenagers Use Facebook, Have 425 Facebook Friends, But Twitter & Instagram Adoption Way Up
    Teenagers use Facebook by far more than any other social media site and have over 400 friends on it. But Twitter and Instagram have massively increased their usage in the past year, according to a new survey from the Pew Internet & American Life Project, together with Harvard’s Berkman Center. The new report covers US teens […]

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Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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