Marketing Day: May 22, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Larry Page: It’s “Unfortunate” That Facebook Keeps Data Closed & Holds Users Hostage Google’s CEO Larry Page made an apperance on Charlie Rose yesterday, and he didn’t have many nice things […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Larry Page: It’s “Unfortunate” That Facebook Keeps Data Closed & Holds Users Hostage
Google’s CEO Larry Page made an apperance on Charlie Rose yesterday, and he didn’t have many nice things to say about Facebook. Rose asked Page about Facebook’s competition in search which led to an exchange about Facebook’s semi-closed policy on contact information. Page was quick to point out that Facebook users are not aware that […]
- Getting Ready For A Post-Search World
Search is no longer just one thing. At minimum, it’s two things: organic and paid. But, as the marketplace that holds it has evolved, search is so much more. It’s a composite of methods; it’s an ingredient; it’s a mechanic; it’s a mindset. While it’s not yet unrecognizable, even marketers who once deemed it a silver […]
- Measuring Social Engagement: 3 Ways To Identify High Value Content
Today’s internet users are bombarded with content. As a result, they are tuning out the noise and raising the bar on the content they choose to pay attention to. For social media marketers, this means that it is more important than ever to understand what content will resonate with target groups and which will fall […]
- Google’s Acquisition Of Motorola Mobility Closes, What Now?
After government approval from China, contingent upon Google’s agreement to keep Android “free and open” for at least five years, Motorola Mobility is now part of Google. European and US approvals happened some time ago. The deal is worth $12.5 billion — Google’s largest acquisition by far — and includes some 17,000 patents that Google […]
- Apple, Google & Microsoft Make Top 5 Brands In 2012 BrandZ Report
Millward Brown has released the 2012 BrandZ Top 100 Brands report and topping the list is Apple, followed by Google at number three and Microsoft at number five. In fact, four of the top five are technology companies, with McDonalds at number four. Facebook is now number 19 on the list, improving 16 positons from […]
- The Verge’s “Scamworld” Profiles “Internet Marketing” Schemes You Should Avoid
Two weeks ago, The Verge profiled scams and schemes that pitch “Internet Marketing” as a fast way to make money online. Its Scamworld article is well worth reading by anyone, a warning that many need. I’m sorry that I didn’t focus on this important message initially rather than spark a debate over what exactly “Internet Marketing” is, […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google Provides Competitive Information In New Auction Insights Report
- Networking, Solutions, Special Sessions and More: The Network Pass at SMX Advanced
- Just Because Someone Works At Google Doesn’t Make Them An SEO Expert
- How To Tweet What You Want, Because Content Matters
- Former Yahoo Executive Pleads Guilty To Securities Fraud Charge Related To Microsoft Deal
- Link Building Tool Review: Link Prospector
- 5 Tips To Manage Your Multinational Social Media
Online Marketing News From Around The Web:
Affiliate Marketing
- Affiliate Summit Central 2012 Recap, www.rohailrizvi.com
- The Inaugural Affiliate Summit Central, www.trishalyn.com
- Thinking Out Loud: Compliance is Crucial, performancemarketingassociation.com
Analytics
- 14 Social Media ROI Metrics You Can Use Right Now!, www.clickz.com
- Creating Google Alerts Directly in Google Analytics, smallbiztrends.com
- Google Analytics Social Reports Provide Huge Metrics Edge, www.convinceandconvert.com
- How to rock your Google Analytics: five tricks to help you out, econsultancy.com
Blogs & Blogging
- Checklist: 12 Things You *Must* do After Writing a New Blog Post [with Infographic], unbounce.com
- Does My Company Need to do Blogger Outreach?, blog.shareaholic.com
- How to Follow Up With a Blogger (Without Being Annoying!), www.blueglass.com
- How to SEO Your Blog Post Series, www.problogger.net
- Why Some Posts Become Two-Months-Later Successes, contently.com
Business Issues
- Ex-Yahoo! executive pleads in insider trading case, Wall Street Journal
- Morgan Stanley’s $2.4 billion Facebook short, Reuters
- As Facebook’s Stock Struggles, Fingers Start Pointing, New York Times
- Bootstrapped GitHub Raising a Round from Andreessen Horowitz, pandodaily.com
- CEO Armstrong: No social network in AOL’s future, news.cnet.com
- Facebook loses trademark fight against adult social network, paidContent.org
- Google passed on opportunity to buy Twitter: report, econsultancy.com
- Intellectual property issues will make it hard for Google to keep its Chinese ‘open Android’ promise, www.fosspatents.com
- Update: Someone Is Asking The USPTO To Invalidate Zuckerberg’s News Feed Patent, But Yahoo Says Not Us, TechCrunch
- What Is Facebook Worth?, www.businessinsider.com
Content Marketing
- 3 Components of a Content Marketing Editorial Calendar that Works, www.copyblogger.com
Copywriting, Design & Usability
- Ignite your copy with this hot strategy, www.seocopywriting.com
- 10 Signs You Are About To Hire The Right Copywriter, moderncopystudio.com
- How to Improve Your Website Trust Factor, www.chrisg.com
- HTML5 Runs Up to Thousands of Times Slower on Mobile: Report, thenextweb.com
- Signs UX Research Is Making an Impact, www.uxmatters.com
- The Last Word on the Fold, www.onextrapixel.com
Display & Contextual Advertising
- Is There a Problem with Facebook Advertising?, www.emarketer.com
Domaining
Email Marketing
- Why Purchasing Email Lists Is Always a Bad Idea, blog.hubspot.com
General Internet Marketing
- 7 Wicked Ecommerce Applications of Shopping APIs, www.getelastic.com
- How To Use Memes to Promote Your Business, www.techipedia.com
Mobile Marketing
- INFOGRAPHIC: The Local Business Owner’s Guide to Mobile Apps, www.searchinfluence.com
Other Items
- ‘Liberating’ Your Data from Google, and What That Really Means, PC World
- A New Home for Computer Screens: The Face, Wall Street Journal
- EU cookie law: ICO to contact 50 UK websites about compliance, econsultancy.com
- Introducing “Mozilla Webmaker:” helping the world make the web, blog.mozilla.org
Reputation Management
- Six Step Process to Clean Up a Company’s Online Presence, spinsucks.com
Search Marketing
- Fundamentals of Paid Search Landing Page Optimization, www.thesearchagents.com
- Introducing Webmaster Academy, googlewebmastercentral.blogspot.com
- PPC Chat Streamcap – PPC Education & Training, theppcblog.com
Social Media
- #Twitter4Brands event in NYC, advertising.twitter.com
- 7 Ways Social Travel Sites are Engaging Users, socialfresh.com
- AmEx to Offer a Prepaid Debit Card that Rewards Users With Zynga Bucks, AllThingsD
- Facebook Isn’t the Right Fit for Every Business, Small Business SEM
- Four Reasons Why Google Doesn’t Care If Facebook Wins The Social Media Wars, allfacebook.com
- Get More From Pinterest Than Just Expensive Ideas, www.fastcompany.com
- Pinterest Update: No More Editing URLS or Descriptions, www.97thfloor.com
- Social Rewards Launches Q & A Rewards to the U.S. Market, socialrewards.com
- The Real Problem with Social Media Influence, eaglesofinfluence.com
- Using Facebook’s Insights Analytics to Expand Your Audience, www.practicalecommerce.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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