Marketing Day: May 21, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Nutella Gives In, Allows Fan To Continue With “World Nutella Day” That was fast. After consumers protested against Nutella coming down on a fan-based “World Nutella Day” event, Ferrero — the […]
Matt McGee on May 21, 2013 at 4:57 pm | Reading time: 7 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.
From Marketing Land:
- Nutella Gives In, Allows Fan To Continue With “World Nutella Day”
That was fast. After consumers protested against Nutella coming down on a fan-based “World Nutella Day” event, Ferrero — the maker of the popular hazelnut-spread — has resolved the issue, expressing “gratitude” and saying its cease-and-desist letter was caused by some “misuse” of the Nutella brand on the fan page. Nutella sent us a copy […] - How To Organize Your Informational Content: A Case Study
Last month, I wrote about informational content and how the majority of searches on the Web are informational rather than navigational or transactional. This time, I’d like to explore the different types of informational content that you can use, and some ways you can incorporate it into your website. I came under fire last week […] - Apple Remains Most Valuable Brand, While Facebook Falls & Yahoo Returns To Top 100 [Brandz]
Apple is once again listed as the most valuable brand on earth, while Google inched closer to the top spot and Microsoft fell out of the top five in the 2013 Brandz Top 100 Most Valuable Global Brands. This is the eighth year that Brandz has compiled its list, which comes from research involving two […] - Nutella Tells Fan To Stop Promoting It, Social Media Backlash Ensues
In 2007, Sara Rosso, an American blogger living in Italy, created World Nutella Day to showcase her enthusiasm for Italy’s hazelnut-based spread, Nutella. Seven years on, someone at Nutella’s corporate parent, confectioner Ferrero SpA, decided they were not happy with this fan-led product promotion, prompting a social media backlash against the company. NOTE: See Nutella Gives In, Allows […] - Transformative Analytics — Envisioning The Next Generation Of Social Media Marketing Tools
I have a couple of cool tools in my kitchen: The Aero Press and the Vitamix. I love them both. The Aero Press is a convenient way to make a great cup of morning coffee. It helps me accomplish a habitual practice I engage in each day. But, the Vitamix (a high speed blender) has […] - Google Sunsets Google Checkout To Put Focus On Google Wallet
Google is putting Google Checkout out to pasture and placing its payment processing future solely on Google Wallet. The company has announced it will retire Google Checkout in six months. The news comes a week after Google announced several new features for the Google Wallet platform. The new Instant Buy Android API is designed to make […] - The Shortcomings We Settle For
In our business — media, marketing, publishing, ad tech or whichever combination with which you self-identify — on our most effusive days, we marvel at our own progress. It’s a point of pride to have participated in the evolution, regardless of when you dipped in your toe and joined it: 80s, 90s, later or even […] - Behind Flickr’s New Pricing: Yahoo Really Wants To Show More Ads
It looks like there’s something more to today’s series of Flickr announcements than just bigger images, more storage and a shiny, new design: Yahoo really wants to show more ads. As you probably heard, Flickr has upped its base storage for all users to an astonishing one terabyte of data. And that’s free. No charge. […] - New Flickr Debut Puts Photos First, Free Terabyte Of Space For Each User
Yahoo followed up its acquisition of Tumblr today with a relaunch of a “better, brighter Flickr” at a press conference in New York City. Yahoo CEO Marissa Mayer said she challenged the Flickr team to “make Flickr awesome again.” The new Flickr puts photos first. Acknowledging that Flickr had become a mishmash of small thumbnails, links and […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Where Have All The Linkers Gone?
- Bing Ads Launches Traffic Quality Center
- Hollywood Asks Google To Stop Listing Piracy Documentary, Claiming It’s Piracy Too
- New AdWords Editor Update For Enhanced Campaigns
- Google’s Data Highlighter Now Supports Movies, TV, Articles, Products, Local Biz & Apps
- Graph Search Turns White, Looks More Like A Traditional Search Box
- Social Signals Are So Last Week – Use Infographics to Drive Real Leads
Online Marketing News From Around The Web:
Analytics
- 5 Advanced Reports to Measure Mobile App Performance, HasOffers
- Leverage Free YouTube Data for Competitive Intelligence, www.webanalyticsworld.net
- The Next Generation of Data Analysis, www.bryaneisenberg.com
Blogs & Blogging
- How Traditional Guest Blogging Practices Will Change After Next Major Penguin Update, Search Engine Journal
- 5 Article Templates That Will Turn Your Blog Into A Customer Magnet, blog.sitefox.com
- How Often Should I Blog?, Small Business Search Marketing
- Three Goals Every Blogger Must Have, www.feedblitz.com
Business Issues
- Exclamation: Yahoo! Takes Over Times Square, yahoo.tumblr.com
- Apple CEO Tim Cook strongly defends tax policy at Senate hearing, Los Angeles Times
- Biggr may not be bettr for Flickr usrs, www.dailydot.com
- Brewing our first IPA patent, and new adopters, Twitter Blog
- Don’t Mess Up Tumblr: Five Lessons Learned from YouTube, www.hunterwalk.com
- Flickr, Vimeo integration likely to bolster social ties in iOS 7, 9to5mac.com
- Source: Tumblr Made Even Less Money Than Reported Last Year, valleywag.gawker.com
- The Tumblr Architecture Yahoo Bought for a Cool Billion Dollars, highscalability.com
- With Tumblr in the Bag, a Triumphant Marissa Mayer Takes a Victory Lap, betabeat.com
- Yahoo’s rise in Asia offsets risk from Tumblr bet, Reuters
Content Marketing
- 53 Actionable Content Marketing Metrics, heidicohen.com
- 7 Ways to Find What Your Target Audience Wants and Create Epic Content, Search Engine Journal
Conversion Optimization
- 5 Tested Conversion Design Tactics You Should Put to Work. Right Now., Unbounce
- The Perfect Landing Page – Found on the Back of a U-Haul Truck, www.coconutheadphones.com
Copywriting, Design & Usability
- 5 Things Every Copywriter Needs to Know About Their Prospects, www.copyblogger.com
Display & Contextual Advertising
- 29 Ways to Use Remarketing (And How to Get Started), squawk.im
- 7 Tips For Marketers Who Don’t Believe in Facebook Advertising, www.stateofsearch.com
- Grow Your Account With YouTube Advertising, PPC Hero
Domaining
- Build Your Startup On A Vacant Domain Name, Forbes
- GoDaddy gets two patents for domain appraisal, Domain Name Wire
Ecommerce
- Best Buy reports strong online growth in the first quarter, Internet Retailer
Email Marketing
- First Mention of Cyber Monday (!?), www.retailemailblog.com
General Internet Marketing
- How to Spot an Old School PR Agency, www.aimclearblog.com
- More Marketing Topics That Have Jumped The Shark, thefuturebuzz.com
Internet Marketing Industry
- 2013 Social Media Marketing Report – Top 5 Questions & Answers, Online Marketing Blog
- HasOffers Secures $9.4M Investment Led By Accel Partners, HasOffers
Mobile/Local Marketing
- Google Glass apps: everything you can do right now, www.theverge.com
- Mobile Becoming Moms’ Daily Shopping Companion, eMarketer
- Mobile Device Streaming Increasing at Home, Driven By Apple, All Things D
- My Year On Yelp’s Small Business Advisory Council, Yelp Official Blog
- Potential benefits of Google Glass in the workplace, www.zdnet.com
- Waze Builds Out Traffic Maps to Add Context in Location, streetfightmag.com
Other Items
- Revenge, ego and the corruption of Wikipedia, www.salon.com
- Facebook’s Photo Privacy Settings Flawed…. A Safer Alternative Needed, www.stateofsearch.com
- Would Peter Drucker Wear Google Glass?, Forbes
Reputation Management
Social Media
- From Pinterest to Product in Less than A Year, networkedblogs.com
- How Teens Are Really Using Facebook: It’s a ‘Social Burden,’ Pew Study Finds, www.huffingtonpost.com
- How the top 10 US retailers use Pinterest, eConsultancy
- Site and Social Media Maintenance while on Vacation? Get Out of Town!, BruceClay.com
- Social Communities: The Conversation is Not About You, www.internetmarketingninjas.com
- Step-By-Step Guide on Optimizing Images for Pinterest, www.searchenginepeople.com
- What I Wish Clients Knew About Social Media, Overit
- Why You Should Not Ignore Pinterest in Your Social Media Strategy, Search Engine Journal
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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