Marketing Day: May 21, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: RSS: Your Social Media Monitoring Secret Weapon Ever ended a workday and thought: “Whoa, what just happened?” Social media goes by pretty fast. But if part of your job is social […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- RSS: Your Social Media Monitoring Secret Weapon
Ever ended a workday and thought: “Whoa, what just happened?” Social media goes by pretty fast. But if part of your job is social media monitoring, you need to make sure you don’t miss anything. That might include keeping an eye on competitors, tracking conversation around your industry and nurturing and following up with leads. […]
- Yahoo And Alibaba Finally Agree To Divorce, Chinese Company Will Buy Shares Back For Billions
Alibaba and Yahoo are finally getting a divorce. In a complex, staged transaction Alibaba will be able to buy back all of Yahoo’s minority interest in the company. When Yahoo was a stronger company, several years ago, it was on good terms with Alibaba CEO Jack Ma. Yahoo invested about $1 billion in 2005 in […]
- One Day After IPO Mark Zuckerberg Marries Long Time Girlfriend Priscilla Chan
On Friday Mark Zuckerberg posted one of his most important statuses ever as he posted: “listed a company on NASDAQ.” On Saturday, the day after Facebook’s IPO, Mark Zuckerberg may have topped it, at least personally. One that was simply a relationship change alerting the world of the surprise wedding to his girlfriend of nine-years, Priscilla Chan. […]
- Microsoft Launches Socl Social Network: A Look Inside
Congrats, Mark Zuckerberg. You went public on Friday, got married on Saturday and now as a special present from part-owner and best partner Microsoft have a new social network to contend with: Microsoft’s So.cl. But don’t worry too much. I just spotted the news of So.cl going live on Techmeme. This being a Sunday, I […]
- Poll Results: 25 Percent Of Our Readers Got Facebook’s Closing Price Right
The Facebook IPO is over. The company went public today with its stock price opening at $38 per share, and when the dust had settled on a record-setting day of trading, Facebook closed at $38.27 per share, just a few cents above where it began. As Greg Sterling wrote today, that’s not where a lot […]
- Facebook IPO Fails To Deliver Anticipated “Pop”
I had assumed, as did many others, that Facebook shares would open at $38 and head north from there. In fact I thought demand would be so brisk that the shares might hit $100. Was I wrong. I believed there was considerable pent-up demand for what was the biggest tech IPO ever. But that demand […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- “Ads Related To…” Text Officially Rolls Out On AdWords’ Top Ad Block
- Does Your Enterprise Have A Social Silo Just Wasting Money?
- WAP Search is Dead! Long Live WAP Search
- 8 Features Advertisers Really Need From Google AdWords
- EU Offers To Settle With Google Over Anti-Trust Claims
- Bing Offers Advice On Google’s Penguin Update: Diversify
Online Marketing News From Around The Web:
Affiliate Marketing
- Strong Growth of Rakuten LinkShare Affiliate Networks in the US, UK, Canada and Japan, blog.affiliatetip.com
- Affiliate Management Days Coming to Florida. Apply to Speak, www.amnavigator.com
- USA vs. Europe in Affiliate Marketing, feedfront.com
Analytics
- Integrating Google Analytics with Site Search to Drive Conversions, www.practicalecommerce.com
- Measuring what matters for your small business, googlesmb.blogspot.com
Blogs & Blogging
- 3 Free Tools For Pimping Out Your Blog Posts, Search Engine People
- WordPress.org plugins can be favorited, improved forum integration, wpcandy.com
Business Issues
- Facebook Wins Oregon Tax Break, New York Times
- Facebook: A Brilliant Business Model, www.web-strategist.com
- Amazon poised to pocket California sales-tax money, Los Angeles Times
- Facebook Debut May Hurt Future Social-Media IPOs, Wall Street Journal
- Facebook’s real ad problem: addressable market size, econsultancy.com
- Google gets China OK to buy Motorola, www.usatoday.com
- Google pays $10M for TeraHop patents: Sale to help investors in fraud case recoup cash, www.geekwire.com
- Tim Cook Got $378M in Compensation in 2011, But Don’t Call it Pay, thenextweb.com
Content Marketing
- B2B content marketing challenges, www.distilled.net
- Become a DJ For Your Content, spinsucks.com
- Why should we Create High Quality Content, www.cornwallseo.com
Conversion Optimization
- Campaigns Are Not Conversions: 7 Steps to Unclog the Funnel, www.clickz.com
Copywriting, Design & Usability
- A Simple Plan for Writing One Powerful Piece of Online Content per Week, www.copyblogger.com
- Facebook’s Faceoff with Google+, www.uxbooth.com
- Give Your Landing Page Design a Makeover, www.ioninteractive.com
General Internet Marketing
- Why Successful Branding Still Happens Offline, Wall Street Journal
Internet Marketing Industry
- Classic Marketing Consulting Fail: “What We Got Here is a Failure to Implement”, Online Marketing Blog
- Social Media Explorer Merges With Full Frontal ROI To Form SME Digital, www.socialmediaexplorer.com
- The Future of Marketing, Social Media Today
- The Studies You Don’t See, www.rimmkaufman.com
Local Marketing
- The Local Search Ecosystem in Canada, www.davidmihm.com
Other Items
- Grading How Companies Are Cooperating with ‘Do Not Track’, techland.time.com
- StatCounter: Google Chrome Pushes Past Microsoft’s Internet Explorer (Again), techcrunch.com
Reputation Management
- 8 Ways to Recognize Fake Google Reviews, www.ngsmarketing.com
- Woman Paid To Post Five-Star Google Feedback, www.thedenverchannel.com
Search Marketing
- 12 social signals from Twitter that could influence search rankings, econsultancy.com
Social Media
- 20 Reasons to Switch to Google+ [Infographic], socialtimes.com
- Choosing A Great Social Media Agency (Without The Cattle Call RFP), AIM Clear Blog
- For Better Facebook Engagement, Post on Topics Related To, But Not About, Your Brand [Study], searchenginewatch.com
- Lessons from a horrible social media strategy, www.businessesgrow.com
- Unify Your Social Media Strategy In 7 Simple Steps, Search Engine People
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