Marketing Day: May 2, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Global Ad Spend Estimates Lowered On Weak European Economy, Latin America To See Highest Rate Of Growth The weakened European economy has led eMarketer to revise its 2012 global media ad […]

on May 2, 2013 at 4:58 pm | Reading time: 6 minutes
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Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

  • Global Ad Spend Estimates Lowered On Weak European Economy, Latin America To See Highest Rate Of Growth
    The weakened European economy has led eMarketer to revise its 2012 global media ad spending estimates down from close to $520 billion to just over $509 billion. The revision is based on ad spending figures from more than four dozen companies that track ad spending — including research firms, media buyers and investment banks — […]
  • Twitter Hires New Corporate Development Chief With IPO Background
    Twitter has hired Cynthia Gaylor as its new head of corporate development. Gaylor has been serving as a managing director at Morgan Stanley, where her recent focus has been in the tech sector. Notably, according to her LinkedIn profile, Gaylor’s background includes IPOs. Most recently Cynthia is leading Morgan Stanley’s technology execution effort, advising clients […]
  • #Boooo! NCAA Bans Hashtags, Social Media URLs On Football Fields
    Talk about #notgettingit and #dumbrules. The National Collegiate Athletic Association (NCAA) — the organization that makes the rules governing college sports — has banned the display of hashtags and social media URLs on football fields. That means colleges and universities in the U.S. will have to find other ways to market their Twitter, Facebook, Instagram […]
  • Twitter Updates iOS App To Integrate Better With Vine & Adds Better Account Switching For Android
    A handful of feature changes have been added to the official Android and iOS apps today to help users view local trends, switch accounts and fully integrate with the iOS only Vine product. A global change for both apps included support for the new 160 markets that Twitter Trends announced last month. Users in these locations will be […]
  • Location-Based Listening & Analytics
    One of the five predictions in my recent 2013 mobile predictions post was that mobile analytics and measurement would get a seat at the “adult table” this year. In particular, one of the areas in which I am seeing tremendous growth is location-based listening and analytics. As more and more companies adapt a listening strategy — in […]
  • Facebook Reports $1.46 Billion Revenues, 751 Million Mobile Active Users
    Facebook just announced Q1 2013 earnings. Revenue was nearly $1.46 billion, up 38 percent year over year (YoY). That beat financial analysts’ estimates. Net income was $219 million, which was below estimates. Allaying fears of a decline in usage and engagement, Facebook saw 26 percent growth in daily active users (now 665 million). Monthly active […]

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Online Marketing News From Around The Web:

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Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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About the author

Matt McGee
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Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of MarTech.org, the leading marketing technology digital publication.