Marketing Day: May 15, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Google+ Stream Gets Fresh New Look & Automatically-Added Hashtags At Google I/O
  Google announced a number of Google+ upgrades during the keynote presentation at today’s Google I/O, including a new responsive, multi-column layout for Google+ Stream. Now, users will see one, two, or three columns of content depending on their device’s screen size and orientation. Photos and videos have been enhanced as well, fitting the entire width of […]
• New Google+ Hangouts App Enables Cross-Platform, Multi-Media Conversations
  Google announced the new Google+ Hangouts app at Google I/O today. The new app combines Google’s chat, voice and video services into one product. The stand-alone version of Hangouts allows users to combine images, video conferencing and text chats (now complete with emoji) in one experience. Video calls can include up to 10 people. As […]
• Retweet To The Future Thanks To New Buffer Scheduling Feature
  Buffer has quickly become one of the most useful social scheduling tools, thanks to constant innovation and affordable price points. Over the past year, Buffer has released a handful of updates including design & app changes and social analytics. Today, Buffer has announced the ability to schedule official retweets with the software. Previous to this update, users were […]
• Pinterest App Gets New Mention, Notification & Search Features
  Pinterest is upping its mobile game by adding more mention, notification and search features to its iOS and Android apps. Now including the “@” sign before a name makes it possible for Pinterest users to mention friends within the app. The new notification feature alerts users via the app when they have been mentioned or […]
• The Google I/O 2013 Opening Keynote: From Google+ To Search To Maps
  Google+ gets a facelift — and new photo organizing tools. Google Hangouts comes to iOS. “OK Google” may be the new way you search by talking to your computer or mobile phone. The Google Knowledge Graph gets stats-smarts, Google Now gains new “cards” and Google Maps gets big, bold and glorious. These were the highlights, […]
• Using Data-Centered Storytelling To Enchant & Engage Your Email Audience
  Our goal as savvy email marketers is to look beyond the lure of the one-time conversion and strive to build an ongoing relationship between consumers and our brands. Why is this goal so important? Because it’s been proven through many a marketing study that engaged customers become loyal customers and loyal customers are the most […]
• Google I/O 2013: Nexus, Maps, Music With A Possible Side Of Key Lime Pie
  Google’s annual developer conference and schwagfest, Google I/O, starts tomorrow in San Francisco. We’ll be live-blogging the keynote tomorrow morning, starting at 9 am Pacific. Last year’s event saw the introduction of the hugely popular Nexus 7 tablet, the Android “Jelly Bean” OS update (with Google Now) the Google “Q” streaming media hub (a dud) […]
• Study: Organic Posting Is Most Popular Social Media Tactic, But Not The Most Successful
  More than one in three large social media advertisers are not satisfied with their efforts from both paid and organic social media strategies. Those marketers that are satisfied with their social efforts are happiest with the results they achieve from paid social advertising than from using organic tactics alone. These are conclusions of a […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google Knowledge Graph Gets More Stats and 4 New Languages
• “OK Google” — Hands-Free, Conversational Search Coming From Google
• Bing Me Up, Scotty!
• New Google Maps Interface Launching At Google I/O Today?
• Google: Nearly 2 Million AdWords Campaigns Are Now Enhanced, Early Results Are In
• Five Reports For Measuring B2B Marketing Effectiveness
• Wired Revisits Story Of Federal Sting & $500M Penalty Over Google’s Pharmacy Ads
• 5 Keys To Success In Search Retargeting
• Product Listing Ads: Five Tips That Increase Conversions
• Google Zaps Another Link Network, ‘Several Thousand’ Link Sellers Hit

Online Marketing News From Around The Web:

Analytics

• Google Analytics: 5 Custom Ecommerce Events to Track, Practical Ecommerce

Blogs & Blogging

• Business Blogging Pros, Cons & Best Practices for Better Content Marketing, Online Marketing Blog
• 5 ways to avoid being a rude guest blogger, PR Daily

Business Issues

• Google OKRs, Google Operating System
• In the Living Room, Still No Sign of Google, New York Times

Content Marketing

• 7 Tips for Fueling Marketing Campaigns with Content: Insights from Joe Chernov, Mike Volpe, and Dave Balter, Business 2 Community
• B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges, Content Marketing Institute
• The Power of Visual Content and Brand Visuals in Action, Online Marketing Blog

Copywriting, Design & Usability

• 7 Questions You Better Ask Your Copywriter, Small Business Trends
• Apple leads response time tests in April, Internet Retailer

Display & Contextual Advertising

• Bookmark It! Handy #Facebook Partner Categories Visual Guide, aimClear

Domaining

• 15 end user sales up to $23,000, Domain Name Wire

Ecommerce

• Ecommerce jumps 15.3% in Q1, Internet Retailer

Email Marketing

• Detecting Click Clusters in Your Data Using Spreadsheet Math, blog.mailchimp.com
• New MailChimp: Navigation, Search, and Responsive Design, blog.mailchimp.com

General Internet Marketing

• Firefox Power Shifts Reveal Need for Market Evolution, blogs.imediaconnection.com

Internet Marketing Industry

• Full service digital marketing – one man’s definition, www.ppcassociates.com
• Universal Behavior – Revolutionary Marketing Automation From Silverpop, Silverpop

Mobile/Local Marketing

• Mobile Marketing Spending Translates to Sales, Brand Lift, eMarketer

Reputation Management

• Google Local Returns to a 5 Star System In New Maps, blumenthals.com
• Local business reviews are the digital version of word-of-mouth advertising, local.viewpoints.com
• Local businesses get new rating system, googleandyourbusiness.blogspot.com

Social Media

• How to Make a Graphic-Text Mash-up to Promote Blog Content on Facebook, BruceClay.com
• Introducing Google+ integration into Chorus, SB Nation, Polygon, and The Verge, product.voxmedia.com
• The Ultimate Guide to Social Media Engagement, Mack Collier
• What’s the Return on Influence Marketing?, Danny Brown
• When is Social Media Experimentation a Waste of Company Resources, Convince and Convert