Marketing Day: May 1, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: AOL’s New Initiatives To Put Digital Video On Par With TV In addition to 15 new original shows headlined by stars like Gwynneth Paltrow, Hank Azaria and Nicole Richie, AOL made […]
Matt McGee on May 1, 2013 at 4:58 pm | Reading time: 6 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.
From Marketing Land:
- AOL’s New Initiatives To Put Digital Video On Par With TV
In addition to 15 new original shows headlined by stars like Gwynneth Paltrow, Hank Azaria and Nicole Richie, AOL made several announcements yesterday at NewFronts that aim to put the company at the leading edge of the digital video boom — and at the head of the line to snag TV ad budgets. The questions of […] - Twitter Gets Best “Privacy Score” In Useful But Flawed EFF Analysis
Digital privacy is a complex issue, little understood by the public. The Electronic Frontier Foundation (EFF), as part of its ongoing mission to educate the public, has released its third annual “Who’s Got Your Back” privacy scorecard for Internet companies. Below is the 2013 scorecard. Compared with the previous two years (below), results appear to be improving […] - “Get More Likes”: Facebook Promoted Page Ads Now Available Globally
First introduced in the U.S. last December, Facebook has now made Promoted Page ads available globally. The ads are designed with small businesses in mind to help them garner more Likes for their pages without needing large budgets or sophisticated targeting. Page administrators can launch a Promoted Page ad directly from the Admin Panel The […] - 3 Ways To Get In Your Customers’ Heads — And Stay In Their Inboxes
Email overload and inbox fatigue are all too real. But, we all have an “inner circle” of emails we look forward to reading — you know, the ones we check our spam folders for when we haven’t seen them recently. How can you get your emails into that coveted inner circle and — better still […] - Google Glass Isn’t A Segway, It’s Gordon Gekko’s Cell Phone
Now that Google Glass devices are making it out into the real world through Glass Explorers, the debate has started. Are these things just an expensive joke? A device like a Segway that seemed cool but never took off as some expected? I’d say no, and I’ll draw from the TV series “Arrested Development” and […] - Study: Mobile Users & Older Generations Are Driving Social Media Growth Around The World
A new GlobalWebIndex study analyzing international social media behavior revealed that mobile use and older Internet users are driving growth for Facebook, Google+, Twitter, Pinterest and LinkedIn. To conduct the Social Stream Q1 2013 study, GlobalWebIndex surveyed 31,779 consumers in 31 different countries, examining global social media behaviors during the first quarter of this year. […] - Digg’s RSS Reader Will Beta Launch In June, Final Version Likely To Be Paid Product
Digg has announced that it’s planning to release a beta version of its RSS reader in June. The company also says it’s planning to charge for the final product, though exact pricing isn’t decided at this point. The timing is good for Google Reader users that still haven’t found a replacement reader. Google has said […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- How “Not Provided” Makes BuzzFeed Think Google’s Search Traffic To News Sites Is Down
- Google’s Matt Cutts: Holding A Patent Doesn’t Mean We Use That Patent In Search Quality
- This Year’s Doodle 4 Google Winner To Receive $30,000 College Scholarship
- Five Ways To Flip Your Copywriting For Higher Conversion Rates
- Data: The Digital Common Denominator
- 7 Takeaways From The Local Search Association Annual Conference
- Which Finds The First-Ever Website Better, Google Or Bing?
- When Google Gets It Wrong By Changing The Titles Of Web Pages
Online Marketing News From Around The Web:
Affiliate Marketing
- Managing the Google Affiliate Network Closure, Practical Ecommerce
Analytics
- Master Advanced Segments to Unlock Google Analytics, www.ppcassociates.com
- Placed Launches “Insights” for Location Analytics, blog.kelseygroup.com
Blogs & Blogging
- How Can Local Business Owners Blog Effectively? Expert Weigh In., fiorecommunications.com
- How to Write 100 Blog Articles in Under 5 Hours: An Amazing Content Marketing Story, www.thesaleslion.com
Business Issues
- Local Market Launch Raises $1.5 Million in Series A Funding, Bringing Total Capital Raised to $2.7 Million, localmarketlaunch.com
- EU-Google: Too Powerful to Prosecute? The Problems with Politically Enabling Google – Part 22, precursorblog.com
- Exclusive: Britain to quiz Google and auditor again on tax, Reuters
- Facebook – And Dozens Of Banks – Ask Court To Throw Out IPO Lawsuits, ReadWrite
- Facebook’s Accounting Head, David Spillane, Resigning, All Things D
- Peter Thiel: Twitter will outlast the New York Times, CNN Money
- Yahoo’s Mayer got $36.6 million in 2012 compensation, www.usatoday.com
Display & Contextual Advertising
- Facebook Ads: How to Create Unpublished ‘Dark’ Posts, Cypress North
- How To Triple Your Success Using Social Media Advertising Platforms, www.forbes.com
Domaining
- Donuts not pursuing new gTLD joint ventures, DomainIncite
- Go Daddy Auctions sells 39,488 domains in April, Domain Name Wire
- U.S. Court Rules For Facebook In Its Case Against Typosquatters On 105 Domains; $2.8M In Damages, TechCrunch
Ecommerce
- 5 Simple Ways to Make Great Product Videos, Practical Ecommerce
- A senior executive lifts the veil on some of Amazon’s plans, Internet Retailer
Email Marketing
- Ernan Roman: 70-75 Percent of Email Subscribers Are Inactive: Tips for Improvements, www.huffingtonpost.com
General Internet Marketing
- Build a Successful Business by Not Acquiring Talent, www.shoemoney.com
- The Complete Guide to Reconversion, SEOmoz
Internet Marketing Industry
Mobile/Local Marketing
- Apple’s Share of Worldwide Tablet Shipments Falls Below 40% in 1Q 2013, Mac Rumors
- PayPal Log-in Takes Aim at Social Log-ins, Could Be Huge for “M-Commerce”, internet2go.net
- Small Business Owners Say Mobile Devices Are Vital to Their Business, Marketing Pilgrim
Other Items
Reputation Management
- Checklist for Keeping Google+ Reviews out of the Filter, www.localvisibilitysystem.com
Social Media
- Content: Influencing Mass Affluents On Social Media, LinkedIn
- Fan Appz Adds New Twitter Experiences to Real-Time Customer Feedback Platform, fanappz.com
- FTC 2013 Disclosures, What Marketers Need to Know, Social Media Examiner
- New Data Shows the Importance of Hashtags on Instagram, danzarrella.com
- Taco Bell Asks Twitter Followers To Add Them On Snapchat, Users May Soon See Snaps From Brands, TechCrunch
- Tweasers! A First Look at “The Wolverine” Via Vine, about.topsy.com
- Why Are Moms So Social?, eMarketer
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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