Marketing Day: March 8, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Twitter Touts Its B2B Lead-Gen Capabilities (& Has A New Ad Tool In The Works To Help)
  Twitter’s all-out assault on potential advertisers continued today with the latest in a series of blog posts explaining the benefits of doing Twitter ads. Today’s target? The B2B community. The company is touting how tweets can have an impact on B2B tech audiences, again using statistics from its recent work with Compete. In this study, […]
• Marketing Biz: TripleLift, AdStage & Discover.ly
  The week in marketing was all about trends and innovation, from TripleLift’s trending image ad units to Discover.ly’s social enterprise app. Marketers must accept the acceleration of change. Those who jump into the water will be rewarded while those toe-dipping may be left behind. This is … Marketing Biz. With $2.1M FromTrue Ventures (And Others), […]
• Apple Devices Dominate In-Flight, Tablet Traffic
  The tablet is becoming the device of choice in the air. According to Gogo, 35 percent of in-flight Internet usage happens on tablets, 32 percent on smartphones. The remaining 33 percent is on laptops. It’s easy to see why tablets are becoming the preferred in-flight work and entertainment device. Economy travelers are often unable to open their […]
• Is Affiliate Marketing Hard?
  We’ve all read the sales pages claiming that all we affiliate marketers have to do is churn out some sort of online content each day and we’ll get rich. Plus, we can do it in our pajamas for just a few hours a day, leaving us endless free time to enjoy life. Heck, those pages […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Drilling Into Top Conversion Paths For Valuable Insights
• Search Engine Land’s SMX West Starts Monday; Learn SEO, SEM & Social Media – Register Now
• Search In Pics: Yahoo’s Mascot, Google+ Cake & Yahoo’s Birthday Party
• Google Salutes Women With International Women’s Day Logo
• Google Maps Might Be Banned In Germany Over Patent Infringement

Online Marketing News From Around The Web:

Affiliate Marketing

• Monitoring Affiliate Coupon Code Usage, blog.affiliatetip.com

Analytics

• 5 Digital Tools for Measuring Offline Events, smartdatacollective.com

Blogs & Blogging

• How to Use Evernote to Help You Keep Your Blog Active, Small Business Trends
• Your Blog Posts Can Be Used In Multiple Ways, CopyPress

Business Issues

• Alloy Digital, Owner of YouTube’s Top Channel, Raises $30M, www.thewrap.com
• Apple and Google’s huge streaming music gamble, CNN Money
• Facebook acquires Storylane team, but does not get its product, stories or data, thenextweb.com
• Google’s Motorola Unit to Cut 10% of Workforce, Wall Street Journal

Content Marketing

• What It Takes To Get Remarkable Content Done, blog.iacquire.com

Conversion Optimization

• CTA This. The 10 Best Resources to Improve Your Call-To-Action, unbounce.com

Copywriting, Design & Usability

• Creating Savvy and Sophisticated User Experiences through Personalization, uxmag.com
• Prioritizing Performance in Responsive Design, bradfrostweb.com

Display & Contextual Advertising

• Twitter approaches Holy Grail of interactive TV advertising with new partner ad tool, Lost Remote

Domaining

• Google says it will make .app, .blog, .cloud, and .search TLDs “open”, domainnamewire.com

Mobile/Local Marketing

• College Students Deal Hunt on Mobile, eMarketer

Reputation Management

• How NOT To Respond To Negative Reviews Online (aka How To Make People Hate Your Brand), Search Engine Journal

Social Media

• 5 Implications Of The New Facebook News Feed For Your Business, socialfresh.com
• 5 Ways You’re Annoying Everyone on Social Media, www.jeffbullas.com
• 8 Ways Your Content Strategy Should Change With the New Facebook News Feed, blog.hubspot.com
• Facebook News Feed Update Good News for Marketers, blog.vocus.com
• Facebook Redesign Kills Ticker, Almost, TechCrunch
• Facebook’s News Feed Just Made Your Brand’s Creative More Important Than Ever, Social Media Today
• Facebook: Now 15 Million Pages Worldwide, Small Business SEM
• The Hare Finally Beats the Tortoise: How Brands Can Get Up To Speed For A Real-Time World, www.fastcocreate.com
• User Specific Search Filters, tweetdeck.posterous.com
• What The New Look For Facebook News Feed May Mean To Business, Social Media Today