Marketing Day: March 7, 2014

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Eric Schmidt: Google User Data Safe From Prying Eyes, Even The U.S. Government’s
  While noting that Google and other U.S. companies are bound by the Patriot Act and the U.S. Foreign Intelligence Surveillance Court if they are subpoenaed, Google chairman Eric Schmidt said that his company has tightened its encryption and believes that its users data is safer. “We are pretty sure that now that the info inside […]
• Apple, Samsung Gain, Windows Phone Plateaus In US — comScore
  This morning comScore released its latest US smartphone report. These monthly missives have become largely static documents with little change among the various players. Indeed, the OEM and OS share charts are basically consistent the past several months. Apple gained a point and Android lost a half a percentage point. Microsoft seems to have hit […]
• Report: Apps Nearly 90 Percent Of Smartphone Internet Time
  Nielsen released a new cross platform report. Among other things it compares time spent with various media. TV remains the king of all media by time spent per day. That’s followed by traditional radio and then smartphones. The report also compares app vs. mobile web usage by time spent. While Men and women spend roughly […]
• 4 Steps To Scaling Enterprise Content Marketing
  Back in beginning of the 20th century, the automobile was an item of luxury — it took a long time to build (with workers “crafting” each one), cost well beyond the means of most consumers and was complex to drive. As most people know today, Henry Ford changed all that with the Model T and […]
• Why Brands Should Turn To Bloggers Instead Of Celebrity Spokespeople
  Pop quiz: what famous celebrity do you associate with JELL-O pudding? I’m guessing you had no problems coming up with Bill Cosby, which isn’t surprising given the fact that his spokesperson relationship with JELL-O lasted nearly thirty years. For those of us of a certain age — *ahem* – Cosby’s homey kid-friendly delivery will forever […]
• After The Newsjacking, Arby’s Pharrell Tweet Continues To Pay Dividends
  Looks like Arby’s newsjacking home run during the Grammys in January wasn’t a one-hit wonder. Social analytics firm Simply Measured released a case study this week showing how the Tweet significantly boosted engagement on the company’s Twitter account in the weeks following the Grammys. The tweet itself — Hey @Pharrell, can we have our hat […]
• Back To The Basics: Newest Facebook Layout Quietly Kills The Beautiful Newspaper Concept
  It seems like it was just one year ago today that Facebook was releasing their newest News Feed vision to the world. Oh wait, that’s right – it was exactly one year to this day that the Facebook team livestream the newest vision of News Feed. This new layout was going to change the way […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google Posts Women’s Day 2014 Logo After Agreeing Its Logos Are Male-Dominated
• Google Stepping Up Merchant Feed Enforcement
• 4 Surprising SEM Stats Every E-Commerce Marketer Should Know
• Search In Pics: Bing Street View Car, Google Toy Helicopter & Special Key
• AdWords API For New Google Shopping Campaigns Now Available

Online Marketing News From Around The Web:

Analytics

• Attribution Management Takes More than Technology, Web Analytics Demystified
• Storytelling with data using Measureful and Google Analytics, Google Analytics Blog
• Three Marketing Examples Of The OFFSET Function [VIDEO], www.annielytics.com

Blogs & Blogging

• What Is The Future Of Comments In WordPress?, wptavern.com
• WordPress 4.0 Targeted To Fix Multisite New User Password Security Issues, wptavern.com

Business Issues

• Announcing the Public Content Solutions Program, newsroom.fb.com
• Facebook, WhatsApp Acquisition Face Privacy Hurdle After EPIC Files FTC Complaint, consumerist.com
• Folders and More, yahoomail.tumblr.com
• Norman Foster on Apple’s HQ: Over 1,000 Bikes, Four-Story Glass Doors, Gizmodo
• Twitter Paid $36 Million for IBM Patents to Avoid Suits, Bloomberg
• Why Twitter Will Never Be a News Organization, time.com
• Yahoo: Destroyer Of Startups, ReadWrite

Content Marketing

• Giving Away Long Form Content Instead Of Self-Publishing = Clueless, thefuturebuzz.com
• How Buzzfeed Manipulates Fast and Slow Thinking to Win the Internet, Contently
• The Complete List of Engaging Content Ideas, Search Engine Journal
• [Infographic] Why Upworthy Has Won the Internet and You Can Too, blog.marketo.com

Conversion Optimization

• How a Dutch travel agency increased bookings by 33% with A/B testing, visualwebsiteoptimizer.com
• So You Think You’re a Landing Page Designer? [5 Templates Critiqued], Unbounce

Display & Contextual Advertising

• Russia Clocks Highest Clickthrough Rates in Europe, performancein.com

Domaining

• 23 more end user domain name sales, Domain Name Wire
• “Largest Domain Name Sales Database Ever Built” Launches WIth Over 315K Domains & $1,135,277,224 In Sales, The Domains
• Exact Match .com Domain Names Making News, DomainInvesting.com

E-Commerce

• E-commerce grows an estimated 23% in Central Europe in 2013, Internet Retailer
• QVC’s U.S. web sales climb by 12% in fiscal 2013, Internet Retailer

Internet Marketing Industry

• 5 Things I Wish I Knew as an Agency Marketer – Whiteboard Friday, moz.com
• Here Are the Finalists for the Year’s Best Brands on Twitter, Vine and Everywhere Else, AdWeek
• What’s New with AdStage: New funding, apps, invites & more…, blog.adstage.io

Mobile/Local Marketing

• Facebook Paper Has Forever Changed the Way We Build Mobile Apps, Wired

Other Items

• Google’s Schmidt Sees Robots Omnipresent ‘in a Good Way’, Bloomberg
• Snow biz: Four-Fifths of Americans Logged Online for Entertainment to Beat the Winter Blues, Nielsen

Social Media

• 70% Of Brands Response To Customer Complaints On Social Media Within 24 Hours [STUDY], Media Bistro
• French Foreign Ministry releases console showcasing Twitter activity, Official Twitter Blog
• Google+ for iOS gets Community post pinning, What’s Hot topics and granular location settings, The Next Web

Video

• A change to Vine content rules, blog.vine.co

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.