Marketing Day: March 28, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• The Email Metric You Should Be Tracking, But Aren’t

  Most marketers rely on a few standard metrics to evaluate the effectiveness of their company’s email campaigns: deliverability, open rate, click-through, conversion, and unsubscribe are the favorite few. But there is one key metric that many are overlooking, one that many Email Service Providers don’t even display: Click-to-open rate, often abbreviated CTOR. CTOR measures the […]

• Pinterest: We’re “Actively Working” To Fight Spam; It’s A “Tremendous Priority”

  Ask Facebook. Ask Twitter. Ask Google+. Ask just about any social network, but especially one that’s become big enough for the U.S. president to join: Building an audience and attracting media attention are great, but they also mean that trouble is on the way — trouble in the form of spam. That’s what Pinterest is […]

• Yelp Offers More Detailed Engagement Metrics To Business Owners

  Based on input from business owners, Yelp has expanded and improved the metrics it offers to those who’ve claimed their accounts on Yelp. Account owners can now see organic traffic over 30 day, one year and two year periods. They also can see how many times they showed up in search results. Mobile traffic is […]

• President Obama Joins Pinterest

  Who says Pinterest is a social networking site just for females? Don’t tell that to President Barack Obama, who today became one of Pinterest’s newest members. The Obama campaign announced the Pinterest account today via Twitter, and the followers are already flocking to see his pins — the account had more than 1,600 followers when […]

• Report: Facebook’s Timeline Gives Brands 46% Higher Engagement Per Post

  It’s only been three weeks since Facebook’s announcement of Timeline for brands. So far the results are looking very positive. A study from Simply Measured, a social analytics and reporting company, revealed that Timeline has increased fan engagement, content engagement & photo & video engagement for brands. Timeline for brands allows for a much more visual display for content, […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google Makes Android Maps Cleaner, More Personal
• Top 3 Paid Search Marketing Features Underused By In-House SEM’s
• Getting Organized: Paid Search, User Intent & The Search Funnel
• B2B Blogger’s Guide To Turning Tweets Into Rockstar Conference Coverage
• Google Discussion Forum Snippets Now Showing “Top Answers”
• Updated – Google Research: Even With A #1 Organic Ranking, Paid Ads Provide 50% Incremental Clicks
• App Search Engine Appolicious Introduces “AdWords For Apps”
• Google Testing Toggle For Search Options & Tools In Search Results

Online Marketing News From Around The Web:

Affiliate Marketing

• Commission Junction Now Allows Merchants to Bulk Upload Text Links, www.amnavigator.com

Analytics

• Sharing Personalized Dashboards using the Analytics API, Google Analytics Blog
• The Metrics Every PR Team Should Track: Interview with Adam Singer, www.blueglass.com

Blogs & Blogging

• 3 Tiny Words That Add Mystique to Your Articles, Blog Posts & Copy, www.marketingwords.com
• 7 Easy-to-Miss Tax Deductions for Bloggers, Performancing.com
• A Blog on Blogging: Or, Why You Should Have a Corporate Blog, www.orangepublicrelations.com

Business Issues

• The Pinterest Opportunity in Japan, www.clickz.asia
• Facebook Said to Halt Secondary-Market Share Trading This Week, Bloomberg
• Facebook Targeting May IPO, Wall Street Journal
• Inside AOL’s $1 Billion Patent Portfolio, allthingsd.com
• Third Point blasts Yahoo for board picks, Reuters

Content Marketing

• 20 Ways to Get Your Content Marketing Discovered, Heidi Cohen
• How Authors, Entertainers Are Selling Their Content Online; 9 Examples, www.practicalecommerce.com

Conversion Optimization

• How Long Should Your Landing Page Forms Be?, blog.hubspot.com

Copywriting, Design & Usability

• Give Your Website Soul With Emotionally Intelligent Interactions, uxdesign.smashingmagazine.com
• Should I invest in a one page website?, www.hallaminternet.com
• The Simple, Effective Formula That Guarantees You Write Everything Better, Search Engine People

Display & Contextual Advertising

• Using and Testing The Images You Already Have, PPC Hero

Domaining

• Is WIPO “Advising” Complainants?, www.elliotsblog.com
• The Five Skills Every Domainer Must Have to be Successful, www.dnfblog.com
• Who needs WHOIS? Kanye West launches WhoDat instead, Ars Technica

Email Marketing

• 25 Clever Ways to Grow Your Email Marketing List, blog.hubspot.com

General Internet Marketing

• #MNAMA Optimize Your Online Marketing – Customers Over Keywords, www.toprankblog.com
• Bad PR Pitch #1: “Open To A Conversation?”, daggle.com
• Results: What Every Business Should Demand of Its Marketing, www.fathomdelivers.com

Mobile Marketing

• Can A Mobile Ad Make You Cry? Not Likely, www.mediapost.com
• How to Avoid the Common Pitfalls of Mobile App Development, Mashable

Other Items

• Ex-Googler Worries Google’s Ambition Has Turned To Greed And Launched A Company To Protect People, www.businessinsider.com
• Google I/O Confirmed 20-minute Sellout, Will Stream Programs Live, thenextweb.com

Social Media

• An Easier Way to Grow your Professional Network, LinkedIn Blog
• Email Is More Popular Than Social Media [STUDY], Mashable
• The Role of Social Media in Complaints Management, Social Media Today
• Why Google+ Won’t Fix the Comment Problem, Read/Write Web
• 5 Easy Ways to Get Started On 5 Different Social Networks, Small Business Trends
• Coping With Twitter’s Unfollow Bug, TechCrunch
• Five Ways Companies Can Leverage Twitter Chats, www.mackcollier.com
• How Identity Theft Prevention & Social Media Monitoring Go Hand-in-Hand, www.trackur.com
• New Pinterest development makes connecting your Twitter account much more important., llsocial.com
• Newt Gingrich Is Also on Pinterest, socialtimes.com
• Pinning Your Business Hopes On Pinterest, Search Marketing Standard
• Pinterest – The Best Social Media For Newcomers?, www.jeffbullas.com
• Pinterest scammer claims hoax—but the facts check out, www.dailydot.com
• Pinterest Users Will Actually Buy The Things They Find, thenextweb.com
• Social Is Sticky for Companies in Canada, www.emarketer.com
• Spike Lee latest celeb to practice reckless tweeting, www.technolog.msnbc.msn.com
• Storify Adds Search Function to Site, thenextweb.com
• Tumblr Reaches 20 Billion Posts, socialtimes.com
• Will Brands See User Engagement on Google+?, www.emarketer.com
• Yandex’s CEO on Why Google+ Won’t Work, pandodaily.com