Marketing Day: March 27, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Discounts Drive Email & Facebook Signups; Too Much Contact Drives Them Away, Study Says Email and social media are pretty similar when it comes to what drives consumers to connect — […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Discounts Drive Email & Facebook Signups; Too Much Contact Drives Them Away, Study Says
Email and social media are pretty similar when it comes to what drives consumers to connect — or disconnect — with brands. A new study from email provider Constant Contact and Chadwick Martin Bailey shows that the chance to get discounts and special offers is the primary reason that consumers “like” a Facebook page and […]
- ComScore: Value And CPMs Are Out Of Whack
Not only are an average of 31% of display ads never even seen, but there’s little to no correlation between the CPMs sites are charging and the value they’re delivering to the advertisers — where value is defined as ads being viewed and delivered to the primary demographic target. That’s the conclusion of the full […]
- Rumor: Google Launching Third-Party Commenting System To Compete With Facebook
Reports are swirling today that Google will be announcing a commenting platform to rival Facebook comments. The commenting system is said to tie into the Google+ platform and operate as a stand-alone system to help websites gain a better breed of comments. Facebook comments launched a bit over a year ago, and has had moderate […]
- Google Closing The Loop With New “Offer Rewards” Program
Google has for a long time been looking for ways to connect the dots between online ads and offline transactions, where most conversions take place, to provide marketers with a more complete picture of ad performance. Click to Call is one example off this effort. Google Wallet is another. However the data Google collects through […]
- Is Google’s “Over Optimization Penalty” Its “Jump The Shark” Moment In Web Search?
The wolves are attacking Google again over its search quality. Last year, they were fed the Panda Update to fend them off. This year, Google may throw an Over Optimization Penalty to the pack. No, that doesn’t mean SEO is dead once again. But it may sadly confuse SEO with spam. It also doesn’t mean the penalty will improve […]
- Facebook Analytics: 3 Killer Metrics To Calculate Using Data From Facebook Insights
As more and more marketing takes place on Facebook, it’s important to master measuring results on the platform, and one of the most important tools for doing so is on the site itself and available for export — Facebook Insights. Facebook Insights is a useful analytics tool that can help social media marketers create better […]
- Report: Google Spent $213M Advertising Itself In 2011, Including $70M On TV Ads
Those TV ads that Google has been running lately are costing the company a pretty penny … well, millions of pretty pennies, to be more accurate. According to a Wall Street Journal article, which cites data from Kantar Media, Google spent some $70 million dollars on TV ads last year in the U.S. alone. That […]
- Google Adds “Play” To Its Navigation Bar, Pushes New Google Play Content Area
It’s not your imagination. Google’s navigation bar has gained a new “Play” option that, for the first time, has Google promoting its own content offerings: books, music, video and Android applications from recently rebranded Google Play site. You can see the link below, and the home page has also gained a promotional link about Google […]
- Yahoo Meme Shutting Down On May 25th
This will likely come as no surprise to anyone: Yahoo has announced that it will shut down Yahoo Meme on May 25th. Not familiar with Yahoo Meme? That was probably the main problem: Not enough familiarity and adoption. Yahoo Meme launched in 2009, but only in a Portuguese-language version. An English-language version followed later that […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Want To Speak @ SMX Advanced? Here’s How
- The Double-Edged Sword Of Social Media
- SMX Advanced Agenda Posted: Over 20 Expert Only SEM Sessions – Register Now!
- Tips For Multinational Mobile Site Optimisation
- 10 More Content Ideas To Improve Organic Visibility
- Why A Diverse Link Profile Is More Critical Than Ever
- Google Logo For Mies van der Rohe 126th Birthday
- Survey: 87 Percent Of iPhone 4S Owners Use Siri Monthly
Online Marketing News From Around The Web:
Analytics
- Go With The (Google Analytics Event) Flow, Analytics Talk
- Phil Mui – Google Analytics Group Product Manager [interview], online-behavior.com
Blogs & Blogging
- 9 Ways to Increase Visibility for Your Best Blog Content, blog.hubspot.com
- Empowering journalists with WordPress, wpcandy.com
- The Ultimate Step-By-Step Guide to Dealing with Blog Trolls and Stupid Comments, www.thesaleslion.com
Business Issues
- Former Googlers Launch YC-Backed Dealupa: A PageRank For Daily Deals, TechCrunch
- Groupon Is Hiring An Army Of Engineers In Silicon Valley, www.businessinsider.com
Content Marketing
- 10 Kick Ass Content Marketing Ideas, tweakyourbiz.com
Conversion Optimization
- Illustrated Guide To Web Experiments, www.seomoz.org
- Less is more: how we used Crazy Egg to boost our own conversions, www.conversion-rate-experts.com
Copywriting, Design & Usability
- Are Small Business Websites Really This Bad?, Small Business SEM
- Ways to go about your footer design – with examples, blog.usabilla.com
Display & Contextual Advertising
- Many Brands Are Paying To Show Ads To Bots, Piracy Sites, paidcontent.org
Email Marketing
- Answers to the most common email marketing FAQs, www.smartinsights.com
General Internet Marketing
- What’s in a Name?, blog.intercom.io
Local Marketing
- ILM East: The Boom in Social Local Media, networkedblogs.com
- Is AdWords Express Hurting Your Small Business?, Search Engine Journal
- Yelp Metrics: New and Improved, Yelp Official Blog
Mobile Marketing
Reputation Management
- The reputation flywheel – how to make sure people remember you and your business, skyrocketseo.co.uk
Search Marketing
- How To Kill It at SEO Like Zappos, smartdatacollective.com
- The SEO Copywriting Checklist, BruceClay.com
Social Media
- 4 Insights on What Not To Do With Hashtags, Ever!, thecustomercollective.com
- When tweets, status updates and flash sales lose their innocence, Tnooz
- 4 Steps to Increase Click-Throughs & Conversions with Pinterest, unbounce.com
- CEOs Who Tweet Held in High Regard, www.emarketer.com
- Facebook Nudges Page Owners To Update Content, www.allfacebook.com
- Managers Need to Up Their Game with Social Media, blogs.hbr.org
- Manta Adds Social Connections to Online Business Community, Small Business Trends
- Retailers’ Customer Service Via Facebook Still Lacking, www.allfacebook.com
- Twitter Not So Good At Predicting Box Office Revenues After All, www.technologyreview.com
- Want More Social Shares? Don’t Ignore These 3 Things, www.blueglass.com
- When to Thank Your Social Media Fans, Techipedia
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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