Marketing Day: March 26, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Wolverine Film Director Premieres First Teaser On Twitter’s Vine
  Twitter’s fledgling Vine video app got a nice boost yesterday when James Mangold, director of the upcoming The Wolverine, premiered six seconds of the film as a Vine video. It seems to be the first time a major motion picture has used Vine to premiere film footage, bypassing the traditional release of a full-length trailer. […]
• Study: PCs Are For Daytime While Tablets Come Alive At Night
  Are mobile devices complementary or do they cannibalize PC usage? There are competing data and answers. It does seem clear that people use different devices in different contexts, but some simply prefer smartphones across the board. Regardless, people are now using multiple devices throughout the day. Ad network Chitika analyzed traffic patterns in the US […]
• 5 Traits All Successful Content Marketers Share
  Everyone is into content marketing these days. You can’t do well with Google or directly with people without creating valuable online content. Content, however, is one thing. Content that actually works as marketing is another. When done correctly, content marketing is a form of win-win persuasion. And, this type of persuasion is simply an exercise […]
• Facebook Exchange Gains “Page Post” Ads, Puts Retargeting In News Feed
  Facebook Exchange — Facebook’s ad network that allows advertisers to “retarget” ads to Facebook users — is expanding into Facebook’s prime real estate, the Facebook news feed. The Facebook Exchange service, or FBX for short, opened formally last fall. That allowed advertisers to target people who’d previously been on their websites with ads, when they […]
• Yelp Offers Local Businesses New “Revenue Estimate” Tool
  Today must be the day of ROI calculators. Google just introduced one for mobile, and Yelp, last night, debuted its “revenue estimator” for small businesses. The tool is free to all businesses that have claimed their Yelp profiles. The Yelp revenue estimator is the same for advertisers and non-advertisers. In the future, Yelp might add some […]
• Nudging Marketers, Google Introduces “Full Value Of Mobile” ROI Calculator
  It’s a multiscreen world now. And, Google has been doing everything it can to help marketers catch up to consumers, who live in a world of several devices: PCs, tablets and smartphones. Yet, marketers still mostly live in the world of PCs. To educate and bring them along, Google has produced compelling research, launched Enhanced Campaigns, […]
• Twitter Planning Developers-Only Platform Event Next Week
  Twitter is inviting developers to a private “mobile-oriented platform event” next week at its headquarters in San Francisco. “We’ve been working on some exciting new features for the Twitter platform,” the registration page says, “and we’d like to share those with you.” Twitter has had a contentious relationship with some developers since it began to […]
• Pinterest Takes On Two Domain Fights: Pinterest.info & Amazon’s .pin Request
  Domain Name Wire is reporting that Pinterest has gotten involved in two separate domain-related fights: one over an existing domain registration and another over Amazon’s plans to create a new generic top-level domain (gTLD). Firstly, Pinterest has formally objected to Amazon’s request to own a new .pin domain. That’s one of 75 new domains that […]
• The Truth About Social Media Measurement
  I’ve spent over two years developing a social media measurement platform. One of the most important things I’ve learned during that time is that what counts as good and valuable measurement is unique to almost every client. While there are some commonalities between companies in similar industry verticals, my experience suggests strongly that there simply […]
• New Google+ App For Android & iPhone Delivers More Photo Editing & Content Sharing Options
  New versions of the Google+ app for Android and iPhone are now available, with updates to photo, post, profile and community features. Users will have access to a selection of Snapseed’s photo-enhancement options within the Google+ app, including basic editing functions and the ability to choose filters like Drama and Retrolux. Saturation, contrast, brightness and […]
• Feedly Continues To Eat Up Google Reader Mobile Users
  Since the announcement of Google Reader closing shop July 1, Feedly has taken the lead for top news app on Androids, iPhones and iPads. After winning the No. 1 spot for news apps on Google Play and U.S. iTunes App Store last week, Feedly showed up No. 2 on Google Play and No. 4 on […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• How To Create A Sustainable Link Plan
• CheapAir.com Mobile Voice Search Not Very “Natural”
• Google Gets Trademark Reprieve In Sweden Over Definition Of ‘Ungoogleable’
• SMX Advanced Agenda Posted – Register by Friday for Super Early Bird Rates!
• Microsoft “Research” Discovers The Obvious In Renewed Anti-Trust Attack On Google
• Spring Into A New Content Strategy
• How To Estimate The Traffic Opportunity For Multinational Campaigns
• Bing Offers Recommendations for SEO-Friendly AJAX: Suggests HTML5 pushState
• Google Adds Publisher Opt-Out Tool For Shopping, Flights, Hotels & Local Search

Online Marketing News From Around The Web:

Analytics

• How To Make Sense Of (Not Provided) Keywords, Search Engine People
• Improving The Activity Stream In Social Reports, Google Analytics Blog
• Measuring Social Media: Six Tips from Adam Singer, www.vocus.com

Blogs & Blogging

• Actually, Bloggers DO Influence People to Buy, heartifb.com
• How Online Comments Are Becoming A Big Business, ReadWrite
• How to Fight Back Against Feeling Overwhelmed About Blogging, remarkablogger.com
• The 5 Stages of Building a Culture of Community on a Blog, ProBlogger

Business Issues

• Facebook’s Zuckerberg Said to Explore Forming Political Group, Bloomberg
• Google Files Trademark for ‘Loon’, secureyourtrademark.com
• Google Says It Will Send Out Glass Invites Over The Next Few Days, TechCrunch

Content Marketing

• 2 Groups of People that are Killing Blogging and Content Marketing Success Around the World, www.thesaleslion.com

Conversion Optimization

• 10 Call-to-Action Case Studies with Examples from Real Button Tests, contentverve.com
• 13 Unconventional Landing Page Strategies To Increase Conversions, conversionxl.com
• 5 Big Brand Landing Page Examples [with Critiques], unbounce.com

Copywriting, Design & Usability

• 5 Important Lessons I’ve Learned About Mobile App Interface Design, designshack.net
• 7 Ways to Write Damn Bad Copy, www.copyblogger.com
• Your Corporate Website: Four Deadly Mistakes, Spin Sucks

Display & Contextual Advertising

• Facebook Expands Targeted Advertising Through Outside Data Sources, New York Times
• Facebook introduces ‘tracking specs’ for advertisers to measure actions, Inside Facebook
• Planning, Executing, and Measuring a Facebook Campaign, www.webanalyticsworld.net
• The Effectiveness Of Slightly Creepy Retargeting, www.bruceclay.com

General Internet Marketing

• 5 Online Marketing Essentials for Small Business Marketers, www.toprankblog.com
• BrandVerity’s Guide to Coupon Code Compliance, www.brandverity.com
• Few Consumers Trust Social Media Marketing, Internet Ads, www.marketingcharts.com

Mobile/Local Marketing

• Deals not driving restaurant traffic, nrn.com
• Does Yelp Increase Restaurant Revenue 5-9%?, localu.org

Other Items

• Feedburner should retire to Google Analytics, www.ericgfriedman.com

Reputation Management

• The social media memes talking about your company’s reputation [infographic], www.trackur.com

Social Media

• 40 Ways to Increase your Twitter Followers – Infographic, www.jeffbullas.com
• 9 Pinterest Tips for Business Profile Pages, www.stateofsearch.com
• A Guide To Kick Ass Brand Marketing On Instagram, Social Media Today
• App.net Gets Its Own Video-Sharing App, Climber, socialtimes.com
• Busting Facebook’s Most Widespread Myth, Convince and Convert
• Google’s Query-Based Circles Patent, SEO By The Sea
• How the New FTC Regulations Affect Social Media Marketing, Social Media Today
• Infographic: The Demographics of Social Network Users, Yahoo Advertising Blog
• Is Reddit turning a blind eye to spam?, www.dailydot.com
• My Definition of “Social Media Expert” is Different from Social Media Experts…, Small Business SEM
• Social Media Experts Don’t Use Tumblr, frankstrong.tumblr.com
• StumbleUpon To Limit Number of Discoveries Per Domain Per Day?, Kairay Media
• Video not yet ripe on Twitter’s Vine, CNET
• Which Social Media Marketing Tactics Work Best?, eMarketer

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.